Umajin'…part horse (uma), part man (jin)…a symbol of historical horse-breeding town, Towada City. These, err, unique hats might look strange, but they are actually the perfect communication tool and have even been recognised with a 'Good Design' award! You might feel mildly embarrassed to wear it at first, but you'll soon discover the mysterious community building power of 'Umajination' - how a strange hat can instil excitement and joy with each inquisitive glance from passers-by. Indulge in a light-hearted night of bar-hopping between some of Towada's fantastic local haunts with your local expert 'Umajin' guide!