The Sendai Asaichi (Morning Market) started as an open-air market in front of Sendai Station just after the end of the war. Although it is called a "morning market," the Sendai Asaichi (Morning Market) is open from morning throughout the day into the evening and is often busy with shoppers.  The main street is lined with around 70 stores selling seasonal fish, fresh vegetables, and fruits. With an assortment of fresh and inexpensive fresh foods, it has become a must-visit place for many visitors to Sendai and thus, has become "Sendai's local kitchen."

*Please check the official website for the latest information.