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Yamagata Hanagasa Festival

  • Yamagata

Yamagata Hanagasa Festival is one of the four major festivals in Tohoku. It is the leadi…

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Yamagata Hanagasa Festival

Nanokado Hadaka Mairi Festival

  • Fukushima

The unusual festival known as Nanokado Hadaka Mairi is held annually on the night of 7 J…

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Nanokado Hadaka Mairi Festival

Tokamachi Snow Festival

  • Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

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Tokamachi Snow Festival

Spring Fujiwara Festival

  • Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

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Spring Fujiwara Festival

Daito-Ohara Water Throwing Festival

  • Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

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Daito-Ohara Water Throwing Festival

Hitaka Hibuse Festival

  • Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

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Hitaka Hibuse Festival

Bunsui Oiran Dochu Parade

  • Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

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Bunsui Oiran Dochu Parade

Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

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Yonezawa Uesugi Festival

Kitakami Tenshochi Cherry Blossom Festival

  • Iwate

Held from 15 April to 6 May, the Kitakami Tenshochi Cherry Blossom Festival attracts lar…

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Kitakami Tenshochi Cherry Blossom Festival

Northern Tohoku Backcountry Day Guide Tour

  • Iwate

Any experienced Japow skier will tell you that resorts in Japan can be strict about back…

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Northern Tohoku Backcountry Day Guide Tour

Visit the Washinoo Sake Brewery and See a “Tamawari” (Addi…

  • Iwate

※ Washinoo is a sake brewery in Hachimantai founded in 1829.Sake made with pristine unde…

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Visit the Washinoo Sake Brewery and See a “Tamawari” (Addi…

★See a Mystical Sight! Dragon Eye Tour Departing from the …

  • Iwate

For a limited time only between late May and early June, snow melts in Kagami Pond situa…

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★See a Mystical Sight! Dragon Eye Tour Departing from the …

Visit a Fishing Gear Business

  • Miyagi

ASAYA Co., Ltd. is a fishing gear business with a long heritage founded in 1850.Under th…

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Visit a Fishing Gear Business

Towada by Night: Art and Architecture Walking Tour

  • Aomori

The centre of Towada City is a treasure-trove for architecture and art enthusiasts, feat…

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Towada by Night: Art and Architecture Walking Tour

Hachinohe's taste- food and drink set

  • Aomori

Fresh squid sashimi (or mackerel, soused mackerel) you could find in nowhere but Hachino…

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Hachinohe's taste- food and drink set

Fukushima fruits cocktail and assorted seasonal fruits set

  • Fukushima

Drink in our impressive spacious place with whiskey bottles standing still and candles g…

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Fukushima fruits cocktail and assorted seasonal fruits set

ZEN MINDFULNESS

  • Akita

1. Course introduction- Zen meditation (meditation chairs available, and possible to cha…

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ZEN MINDFULNESS

Collect Goshuin (Temple & Shrine Seal) On An MTB

  • Iwate

A perfect tour to discover the nature and the deep culture unique to the region on a bic…

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Collect Goshuin (Temple & Shrine Seal) On An MTB

Fukushima local liquor and five deep fried skewer with bes…

  • Fukushima

A specialty serving healthy fried skewers- low calorie, rich in vitamins, and with juicy…

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Fukushima local liquor and five deep fried skewer with bes…

Participate in Winter-Only Event, Hanamaki Hoshimeguri no …

  • -

In this tour, you will soothe your mind and body at a gorgeous and luxurious Japanese ho…

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Participate in Winter-Only Event, Hanamaki Hoshimeguri no …

Journey to know true samurai spirits. Learn the history of…

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In this tour, you will get to know true samurai spirits and pray for peace at the Snow L…

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Journey to know true samurai spirits. Learn the history of…

Liven up the mood with thrilling kart racing! Accommodatio…

  • Iwate

Enjoy a thrilling go-kart ride at San Marino GP, a kart circuit produced by the owner of…

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Liven up the mood with thrilling kart racing! Accommodatio…

New style of Tohoku Hot Springs Sukayu Onsen Long-stay P…

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Tohoku is the eminent hot spring location in Japan, where there are many excellent tradi…

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New style of Tohoku Hot Springs Sukayu Onsen Long-stay P…

Iaido Experience

  • Yamagata

Visiting Iai Shrine, you'll see the Enbu of Iai (performance of quick drawing a kata…

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Iaido Experience

"""FruiTea Fukushima-Traveling Café Train"" Joyful Train H…

  • Fukushima

"Fruitea Fukushima-Traveling Café Train" is a gastronomic train like a …

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"""FruiTea Fukushima-Traveling Café Train"" Joyful Train H…

Kaisho-no Yakata Former Kamei Residence

  • Miyagi

The Kaisho-no Yakata Former Kamei Residence is a historical building. It was built in 19…

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Kaisho-no Yakata Former Kamei Residence

A-FACTORY

  • Aomori

A-FACORY combines an Aomori-produced apple cider workshop and market. It is located in t…

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A-FACTORY

Otaka Poppo

  • Yamagata

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Otaka Poppo

Kappabuchi

  • Iwate

The legend of water sprites, known as kappa, showing themselves to humans can be found i…

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Kappabuchi

Kaminoyama Onsen

  • Yamagata

Kaminoyama Onsen is called one of the three top hot springs in Ou together with Higashiy…

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Kaminoyama Onsen

Gudarinuma Pond

  • Aomori

Gudarinuma Pond is a spring located near the Tashirotai pasture, east of the Tashiro Pla…

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Gudarinuma Pond

Glass studio Asahi

  • Yamagata

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Glass studio Asahi

Junsai Picking

  • Akita

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Junsai Picking

Fossa Magna Museum

  • Niigata

The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…

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Fossa Magna Museum

Ashinomaki Onsen

  • Fukushima

Ashinomaki Onsen is proud of its beautiful valley and natural hot spring with abundant h…

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Ashinomaki Onsen

Awashima

  • Niigata

Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…

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Awashima

Adatara Kogen Ski Resort / Adatara Kogen Resort

  • Fukushima

This is a little-known ski resort that is never crowded despite having good access from …

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Adatara Kogen Ski Resort / Adatara Kogen Resort

Abe building trace

  • Iwate

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Abe building trace

Unohama Onsen

  • Niigata

This hot spring area spreads along the Unohama coast, surrounded by pine forest and faci…

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Unohama Onsen

Unganji Temple

  • Akita

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Unganji Temple
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