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Choshi Otaki Falls

  • Multiple Areas

Choshi Otaki Falls is the leading waterfall on the main course of the Oirase Stream that…

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Choshi Otaki Falls

Torigoe Falls

  • Iwate

Walking along Kakkonda Gorge and coming out of Takinoue Tunnel, the stunning Torigoe Fal…

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Torigoe Falls

Denkoku-no-Mori Yonezawa City Uesugi Museum

  • Yamagata

The Denkoku-no-Mori Yonezawa City Uesugi Museum is a museum adjacent to Matsugasaki Park…

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Denkoku-no-Mori Yonezawa City Uesugi Museum

Karakuwa Peninsula Visitor Center - Tsunami Taikenkan

  • Miyagi

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Karakuwa Peninsula Visitor Center - Tsunami Taikenkan

Fujita Memorial Garden

  • Aomori

Hirosaki, the base of civilization and enlightenment in the north, is home to many retro…

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Fujita Memorial Garden

Lake Tokura

  • Yamagata

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Lake Tokura

Oldest Apple Tree in Japan

  • Aomori

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Oldest Apple Tree in Japan

Shiroishigawa Embankment Hitome Sembonzakura

  • Miyagi

The Sembonzakura is a row of more than 1,000 cherry trees, mainly the someiyoshino varie…

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Shiroishigawa Embankment Hitome Sembonzakura

Hakkoda Mountains

  • Aomori

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Hakkoda Mountains

Ice hearth Oyu-Taki

  • Akita

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Ice hearth Oyu-Taki

Hiraizumi Cultural Heritage Center

  • Iwate

The Hiraizumi Cultural Heritage Center is a guide center that shows off Hiraizumi's …

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Hiraizumi Cultural Heritage Center

Hoon-ji Temple

  • Iwate

Hoonji Temple is a temple with a long history that is said to have been built in 1394. T…

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Hoon-ji Temple

Yahiko Onsen

  • Niigata

This hot spring area stands at the gateway to Yahiko Shrine, which is known affectionate…

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Yahiko Onsen

Rinnoji Temple

  • Miyagi

With its towering photogenic three-storied pagoda, the zen garden of Rinnoji Temple is o…

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Rinnoji Temple

Hinoemata Kabuki

  • Fukushima

Kabuki has been performed on special occasions at Chinju Shrine at Hinoemata for at leas…

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Hinoemata Kabuki

Rairaikyo Gorge

  • Miyagi

Rairaikyo Gorge is close to Akiu Onsen town, where the Natori River valley becomes extre…

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Rairaikyo Gorge

Towada Art Center

  • Aomori

The Towada Art Center’s permanent exhibition contains 38 works by 33 artists who a…

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Towada Art Center

Oirase Gorge Nature Walk

  • Aomori

This nature tour takes place in the upstream area (spanning 2.7 km) of Oirase Gorge, whi…

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Oirase Gorge Nature Walk

April 20 – May 2 Hakkoda Snow Corridor and Hirosaki Cherry…

  • Aomori

April 20 – May 2: This plan enables you to enjoy both the cherry blossoms in Hiros…

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April 20 – May 2 Hakkoda Snow Corridor and Hirosaki Cherry…

Goshikinuma Snowshoe Trekking: Mysterious colors shine aga…

  • Fukushima

Goshikinuma’s (Five Colored Lakes) sightseeing paths, bustling with tourists in th…

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Goshikinuma Snowshoe Trekking: Mysterious colors shine aga…

Kimono Wearing Experience at Kaneyu

  • Akita

Kaneyu is a nationally registered tangible cultural property and a symbol of Noshiro Cit…

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Kimono Wearing Experience at Kaneyu

Horaiya Koji Miso Factory Tour

  • Fukushima

Horaiya Honten was established as in 1906 as has remained in business for over 100 years…

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Horaiya Koji Miso Factory Tour

Commemorating registration to the UNESCO Intangible Cultur…

  • Akita

Oga no Namahage is an annual event held around the Oga Peninsula in Akita Prefecture tha…

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Commemorating registration to the UNESCO Intangible Cultur…

Roast Your Own Giant Decorated Rice Cracker

  • Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

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Roast Your Own Giant Decorated Rice Cracker

Hungry Samurai Tour in Sendai, the City of Date Masamune

  • Miyagi

Date Masamune was a food-loving general who left the famous saying: “People with n…

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Hungry Samurai Tour in Sendai, the City of Date Masamune

Foodie Tour in Shiogama

  • Miyagi

Shiogama is a port town centered around one of Japan’s leading fishing harbors. Wi…

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Foodie Tour in Shiogama

Hirosaki Castle Snow Lantern Festival

  • Aomori

The Hirosaki Castle Snow Lantern Festival is held annually in February in Hirosaki Park,…

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Hirosaki Castle Snow Lantern Festival

Taimatsu Akashi Festival

  • Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

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Taimatsu Akashi Festival

Paper Balloon Festival of Kamihinokinai

  • Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

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Paper Balloon Festival of Kamihinokinai

Sendai Aoba Festival

  • Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

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Sendai Aoba Festival

Zao Juhyo Festival

  • Yamagata

Zao is home to one of Japan’s largest ski resorts and the legendary hoar frosts kn…

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Zao Juhyo Festival

Nagaoka Festival

  • Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

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Nagaoka Festival

Tsuruoka Tenjin Festival (Ghost Festival)

  • Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

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Tsuruoka Tenjin Festival (Ghost Festival)

Hachinohe Sansha Taisai Festival

  • Aomori

The Hachinohe Sansha Taisai Festival is one of the Important Intangible Cultural Propert…

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Hachinohe Sansha Taisai Festival

Kitakami Michinoku Geino Festival

  • Iwate

Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…

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Kitakami Michinoku Geino Festival

Kohata Flag Festival

  • Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

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Kohata Flag Festival

Snowshoeing: Breathtaking Icefall

  • Iwate

This snowshoe trek tour takes you to see the frozen Nanataki. Nanataki is a waterfall al…

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Snowshoeing: Breathtaking Icefall

Visit the Washinoo Sake Brewery and See a “Tamawari” (Addi…

  • Iwate

※ Washinoo is a sake brewery in Hachimantai founded in 1829.Sake made with pristine unde…

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Visit the Washinoo Sake Brewery and See a “Tamawari” (Addi…

Make Bread Using Shirakami Kodama Yeast and Look for Livin…

  • Akita

Shirakami-Sanchi, a mountainous area straddling Akita and Aomori Prefectures, is a habit…

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Make Bread Using Shirakami Kodama Yeast and Look for Livin…

Visit and Tasting at Sake Brewery Shop and Tohoku’s Oldest…

  • Fukushima

This sake brewery shop is known for its “Sasanokawa” brand, which has a hist…

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Visit and Tasting at Sake Brewery Shop and Tohoku’s Oldest…
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