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Yonezawa Castle Ruins / Matsugasaki Park

  • Yamagata

Matsugasaki Park is located on the grounds of the former Yonezawa Castle. The water-fill…

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Yonezawa Castle Ruins / Matsugasaki Park

Hekishoji Temple Museum

  • Iwate

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Hekishoji Temple Museum

Fruit parlor

  • Aomori

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Fruit parlor

Kitayamazaki Cliffs

  • Iwate

Kitayamazaki Cliffs is located in the northern part of Sanriku Fukko National Park, and …

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Kitayamazaki Cliffs

Hokuroku Harisutos Cathedral

  • Akita

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Hokuroku Harisutos Cathedral

Kitakami City Tenshochi Municipal Park (Kitakami Tenshochi…

  • Iwate

This park along the banks of the Kitakami River is known as a cherry-blossom viewing spo…

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Kitakami City Tenshochi Municipal Park (Kitakami Tenshochi…

Noguchi Hideyo Seishun Street

  • Fukushima

This retro-chic street stretches from north to south through the town of Aizuwakamatsu. …

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Noguchi Hideyo Seishun Street

Esashi-Fujiwara Heritage Park

  • Iwate

Esashi-Fujiwara Heritage Park is a theme park featuring over 120 reproduced buildings of…

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Esashi-Fujiwara Heritage Park

Wada Daibutsu and Yokoana Bogun

  • Fukushima

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Wada Daibutsu and Yokoana Bogun

Hiyoriyama Park

  • Yamagata

Hiyoriyama Park is a historic park in the port town of Sakata. The park is a popular sce…

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Hiyoriyama Park

Kotakigawa Jade Gorge

  • Niigata

Located in Itoigawa, a region famous for its jade, Kotakigawa Jade Gorge is the leading …

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Kotakigawa Jade Gorge

Watch & Participate in Noshiro Tanabata “The Nightless Sky…

  • Akita

The tourou (a type of lantern) is one of Japan’s traditional lighting implements. …

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Watch & Participate in Noshiro Tanabata “The Nightless Sky…

Japanese Macaque Expedition

  • Aomori

The wild Japanese macaques that inhabit the Shimokita Peninsula are known as the world&r…

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Japanese Macaque Expedition

Oma Walking Tour—Sharing the fishermen’s good luck

  • Aomori

The fishermen of Oma have made a name for themselves by devoting their lives to catching…

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Oma Walking Tour—Sharing the fishermen’s good luck

Izakaya (Japanese-style pub) Dinner with Tuna Cutting Show

  • Miyagi

This is a hands-on tour that includes a bluefin tuna cutting show and sushi-making works…

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Izakaya (Japanese-style pub) Dinner with Tuna Cutting Show

Michinoku Yosakoi Festival

  • Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

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Michinoku Yosakoi Festival

Murayama Tokunai Festival

  • Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

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Murayama Tokunai Festival

Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The candles a…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Akita Kanto Festival

  • Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

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Akita Kanto Festival

Tokamachi Snow Festival

  • Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

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Tokamachi Snow Festival

Hatsu-uma Festival (tiger dance for fire prevention)

  • Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

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Hatsu-uma Festival (tiger dance for fire prevention)

Matsushima Oyster Festival

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known fo…

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Matsushima Oyster Festival

Odate Amekkoichi (Odate Amekko Fair)

  • Akita

This wintery festival has been continued for over 400 years. It is held annually on the …

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Odate Amekkoichi (Odate Amekko Fair)

Kitakami Tenshochi Cherry Blossom Festival

  • Iwate

Held from 15 April to 6 May, the Kitakami Tenshochi Cherry Blossom Festival attracts lar…

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Kitakami Tenshochi Cherry Blossom Festival

Kohata Flag Festival

  • Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

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Kohata Flag Festival

e-Bike and Road Bike Rental Cycling & Guided Cycling Tour:…

  • Akita

Oga Peninsula offers cycling routes in scenic areas along the sea and through a mountain…

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e-Bike and Road Bike Rental Cycling & Guided Cycling Tour:…

Handmade Usukawa Manju Workshop

  • Fukushima

Usukawa manju, which literally means thin-skinned manju, is a Japanese sweet bun charact…

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Handmade Usukawa Manju Workshop

Juhyo Illusion Corridor Tour on the Nightcruiser

  • Yamagata

See the “snow monsters” called “juhyo” in Zao to witness a spect…

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Juhyo Illusion Corridor Tour on the Nightcruiser

Pick Water Shields and Bathe in a “Very Salty” Onsen

  • Akita

Pick water shields in Mitane Town, the largest producer of the aquatic plant in Japan!Un…

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Pick Water Shields and Bathe in a “Very Salty” Onsen

Eat Shojin Ryori Cuisine at Saikan and Pray Inside the Shr…

  • Yamagata

Shojin ryori (cuisine made from vegetables and no meat or fish for the purpose of eating…

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Eat Shojin Ryori Cuisine at Saikan and Pray Inside the Shr…

Sake & Yakitori pairing with local expert!

  • Aomori

16:00 Enjoy a tasting session of local sake at a sake specialty store. Store owner, Mr…

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Sake & Yakitori pairing with local expert!

Naruko-shikki, Bamboo straw, Makie, and Lunch using Naruko…

  • Miyagi

After being invited into his workshop space, learn more about the history, tradition and…

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Naruko-shikki, Bamboo straw, Makie, and Lunch using Naruko…

Towada by Night: Art and Architecture Walking Tour

  • Aomori

The centre of Towada City is a treasure-trove for architecture and art enthusiasts, feat…

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Towada by Night: Art and Architecture Walking Tour

Join a 'Naked Pilgrimage' in UNESCO town Hiraizumi

  • Iwate

Every year on January 20th in the World Heritage town of Hiraizumi, men and women of …

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Join a 'Naked Pilgrimage' in UNESCO town Hiraizumi

Wasabi pizza with Hachinohe canned mackerel and squid, and…

  • Aomori

The sea water temperature of Hachinohe drops significantly in autumn, and that inculcate…

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Wasabi pizza with Hachinohe canned mackerel and squid, and…

Seasonal vegetables tempura (3 selections) and local liquo…

  • Aomori

Choosing three from the top quality and best vegetables of the season picked by our land…

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Seasonal vegetables tempura (3 selections) and local liquo…

Sakura yukhoe (horse tartare), homemade small dishes, and …

  • Fukushima

Through our cozy atmosphere that everyone can talk and laugh together, we aim to make yo…

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Sakura yukhoe (horse tartare), homemade small dishes, and …

24-solar term best vegetables specialty set

  • Fukushima

Our restaurant is themed “Eat Local” and “Eat Seasonally”. In Ja…

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24-solar term best vegetables specialty set

Winter (March) [Snowmobile Fun and Farmer’s Rental House]

  • Yamagata

This two-day plan lets you ride a snowmobile with a pro. Since you will rent out an enti…

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Winter (March) [Snowmobile Fun and Farmer’s Rental House]

“TOHOKU BREWING Tourism” –Tour to brew history and traditi…

  • Iwate

The brewery's name,  "Asabiraki," is associated with waka (Japanese p…

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“TOHOKU BREWING Tourism” –Tour to brew history and traditi…
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