This dish was created to promote gourmet food that can be found only in Minamisanriku Town. The name “kirakira don” suggests a bowl dish that is dazzling to both the eye and the palate, and each shop prepares the dish in its own way, using plenty of fresh local seafood. The naming started in 2009 with “kirakira ikura don” (salmon roe) and was revived in the autumn of 2012 after the disaster, becoming a symbol of reconstruction. The names of the bowls change with the seasons, such as “harutsuge don” (spring special bowl), “uni don” (sea urchin bowl) in summer, “akiuma don” (autumn special bowl), and “ikura don” (salmon roe bowl) in winter.