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Shirakami Sanchi

  • Multiple Areas

Shirakami Sanchi, a UNESCO World Heritage Site is a mountainous area extending across Ao…

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Shirakami Sanchi

Sendai Tanabata Festival

  • Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

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Sendai Tanabata Festival

Shirakami River Trekking

  • Akita

Walking through the pristine waters that flow from the expansive beech forest in the Shi…

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Shirakami River Trekking

Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

Yamagata Hanagasa Festival

  • Yamagata

Yamagata Hanagasa Festival is one of the four major festivals in Tohoku. It is the leadi…

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Yamagata Hanagasa Festival

Sazaedo

  • Fukushima

Sazae-do is a three-storied, hexagonal pagoda with the look of an optical illusion. Offi…

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Sazaedo

Lake Tazawa

  • Akita

Lake Tazawa has been selected as one of the 100 best landscapes of Japan. The cobalt blu…

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Lake Tazawa

Jodogahama Beach

  • Iwate

Jodogahama Beach in the Sanriku Geopark is located within the Sanriku Fukko National Par…

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Jodogahama Beach

Okama Crater and the Zao Mountain Range

  • Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater and the Zao Mountain Range

Tanesashi Coast

  • Aomori

The Tanesashi Coast is located in the Sanriku Fukko National Park, a designated place of…

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Tanesashi Coast

Sendai Castle Ruins (Aoba Castle Ruins)

  • Miyagi

Sendai Castle was founded by Masamune Date, the famous feudal lord of Japan’s civi…

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Sendai Castle Ruins (Aoba Castle Ruins)

Chuson-ji Temple

  • Iwate

Chuson-ji Temple in Hiraizumi was designated a UNESCO World Heritage Site in 2011 as an …

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Chuson-ji Temple

Motsuji Temple

  • Iwate

Motsuji Temple is a designated UNESCO World Cultural Heritage Site along with nearby Chu…

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Motsuji Temple

Ishinomori Manga Museum

  • Miyagi

The Ishinomori Manga Museum is dedicated to the Manga artist Shotaro Ishinomori. With a …

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Ishinomori Manga Museum

Hachimantai Aspite Line / Snow Corridor

  • Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

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Hachimantai Aspite Line / Snow Corridor

Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

Goshikinuma Lake

  • Fukushima

Goshikinuma, literally meaning “Five Coloured Ponds”, is a group of volcanic…

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Goshikinuma Lake

Aomori Nebuta Matsuri

  • Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

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Aomori Nebuta Matsuri

Osorezan Bodaiji Temple

  • Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…

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Osorezan Bodaiji Temple

Mount Bandai

  • Fukushima

Selected as one of Japan’s 100 most famous mountains, Mount Bandai is the leading …

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Mount Bandai

Sukayu Onsen

  • Aomori

Known as “Hiba Sennin Buro” (the 1,000 person bath), Sukayu Onsen is a tradi…

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Sukayu Onsen

Koganesaki Furofushi Onsen

  • Aomori

Koganesaki Furofushi Onsen is a seaside hot spring featuring an open-air bath looking ou…

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Koganesaki Furofushi Onsen

Zuiganji Temple

  • Miyagi

Zuiganji is the family temple of Masamune Date, a famous feudal lord of the Age of Civil…

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Zuiganji Temple

Oirase Mountain Stream

  • Aomori

Oirase Mountain Stream is one of the most popular attractions in Tohoku and has been awa…

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Oirase Mountain Stream

Hyoko Lake

  • Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

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Hyoko Lake

Sado Gold Mine

  • Niigata

The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…

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Sado Gold Mine

Hakkoda Snow Corridor

  • Aomori

The Hakkoda Snow Corridor is a driving route between the Hakkoda Hotel at Sukayu Onsen a…

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Hakkoda Snow Corridor

Ouchijuku

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. The town’s traditional …

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Ouchijuku

Matsushima Bay and the four best viewing locations (Shitai…

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

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Matsushima Bay and the four best viewing locations (Shitai…

Kakunodate Samurai District

  • Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

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Kakunodate Samurai District

Risshaku-ji Temple

  • Yamagata

Risshaku-ji Temple is popularly known as Yamadera (Mountain Temple). The rocky mountain …

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Risshaku-ji Temple

Akita Kanto Festival

  • Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

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Akita Kanto Festival

Takayamainari-jinja Shrine

  • Aomori

Fushimi Inari Taisha in Kyoto is known for its thousand torii gates, but Tohoku has its …

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Takayamainari-jinja Shrine

Geibikei Gorge

  • Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

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Geibikei Gorge

Tsuruga Castle

  • Fukushima

Tsuruga Castle, also known as Aizu Castle or Aizuwakamatsu Castle, is famed as an impreg…

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Tsuruga Castle

Kamo Aquarium

  • Yamagata

Tsuruoka City Kamo Aquarium is located in an impressive modern white-walled building on …

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Kamo Aquarium

Hachimantai Dragon Eye and Early Spring Alpine Plant Trekk…

  • Iwate

Kagami Pond is one of the crater lakes situated at the summit of Mt. Hachimantai, select…

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Hachimantai Dragon Eye and Early Spring Alpine Plant Trekk…

3-Day Yabusame Intensive Lesson Package

  • Aomori

Yabusame is an ancient Japanese martial art in which archers riding a horse compete for …

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3-Day Yabusame Intensive Lesson Package

Lake Towada

  • Multiple Areas

The mystical Lake Towada offers beautiful panoramic views reflecting the surrounding sce…

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Lake Towada

Genbikei Gorge

  • Iwate

Genbikei Gorge is a beautiful 2km stretch of gorge along the Iwai River flowing from Mou…

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Genbikei Gorge
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