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Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

Matsushima Bay and the four best viewing locations (Shitai…

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

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Matsushima Bay and the four best viewing locations (Shitai…

Ouchijuku

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. The town’s traditional …

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Ouchijuku

Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The candles a…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Sukayu Onsen

  • Aomori

Known as “Hiba Sennin Buro” (the 1,000 person bath), Sukayu Onsen is a tradi…

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Sukayu Onsen

Namahage Museum

  • Akita

“Namahage” is a folk ritual performed throughout the Oga Peninsula and surro…

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Namahage Museum

Appi Kogen

  • Iwate

Appi Kogen is a 2,000-hectare stretch of highlands 800m to 900m above sea level. The hig…

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Appi Kogen

Kakunodate Samurai District

  • Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

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Kakunodate Samurai District

Winter in Oirase: Hyobaku (Frozen Waterfall) Night Tour

  • Aomori

This bus tour takes you to see the lit-up frozen waterfalls and icicles of Oirase Gorge,…

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Winter in Oirase: Hyobaku (Frozen Waterfall) Night Tour

Aomori Nebuta Matsuri

  • Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

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Aomori Nebuta Matsuri

Zao Onsen

  • Yamagata

Zao Onsen features abundant sulphuric hot spring water with strong acidity. The town&rsq…

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Zao Onsen

Sendai Castle Ruins (Aoba Castle Ruins)

  • Miyagi

Sendai Castle was founded by Masamune Date, the famous feudal lord of Japan’s civi…

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Sendai Castle Ruins (Aoba Castle Ruins)

Hakkoda Snow Corridor

  • Aomori

The Hakkoda Snow Corridor is a driving route between the Hakkoda Hotel at Sukayu Onsen a…

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Hakkoda Snow Corridor

Nyuto Onsenkyo

  • Akita

Nyuto Onsenkyo is a popular hidden hot spring area home to seven hot spring inns each wi…

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Nyuto Onsenkyo

Hirosaki Park

  • Aomori

Forming the grounds of Hirosaki Castle, Hirosaki Park is nationally recognised as one of…

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Hirosaki Park

Higashiyama Onsen

  • Fukushima

Higashiyama Onsen is one of three renowned hot springs in Tohoku along with Kaminoyama O…

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Higashiyama Onsen

Mount Bandai

  • Fukushima

Selected as one of Japan’s 100 most famous mountains, Mount Bandai is the leading …

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Mount Bandai

Uesugi Snow Lantern Festival

  • Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

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Uesugi Snow Lantern Festival

Frost Covered Trees of Zao

  • Yamagata

These frost covered trees can only be found in specific regions and are unique in all of…

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Frost Covered Trees of Zao

Zao Juhyo Festival

  • Yamagata

Zao is home to one of Japan’s largest ski resorts and the legendary hoar frosts kn…

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Zao Juhyo Festival

Katakai Festival

  • Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

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Katakai Festival

Okama Crater and the Zao Mountain Range

  • Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater and the Zao Mountain Range

Miyagi Zao Fox Village

  • Miyagi

You will be welcomed by more than 100 foxes who are let run free here. There are a total…

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Miyagi Zao Fox Village

Risshaku-ji Temple

  • Yamagata

Risshaku-ji Temple is popularly known as Yamadera (Mountain Temple). The rocky mountain …

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Risshaku-ji Temple

Lake Tazawa

  • Akita

Lake Tazawa has been selected as one of the 100 best landscapes of Japan. The cobalt blu…

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Lake Tazawa

Summer skiing on Mount Gassan

  • Yamagata

While other ski resorts are closing, Gassan Ski Resort opens in April. The slopes are lo…

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Summer skiing on Mount Gassan

Lake Inawashiro

  • Fukushima

The 100km2 Lake Inawashiro is one of the largest lakes in Japan. The lake is so big that…

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Lake Inawashiro

Tsuruga Castle

  • Fukushima

Tsuruga Castle, also known as Aizu Castle or Aizuwakamatsu Castle, is famed as an impreg…

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Tsuruga Castle

Hachimantai Aspite Line / Snow Corridor

  • Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

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Hachimantai Aspite Line / Snow Corridor

Kitakami City Tenshochi Municipal Park (Kitakami Tenshochi…

  • Iwate

This park along the banks of the Kitakami River is known as a cherry-blossom viewing spo…

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Kitakami City Tenshochi Municipal Park (Kitakami Tenshochi…

Goshikinuma Lake

  • Fukushima

Goshikinuma, literally meaning “Five Coloured Ponds”, is a group of volcanic…

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Goshikinuma Lake

Sendai Tanabata Festival

  • Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

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Sendai Tanabata Festival

Sendai Asaichi

  • Miyagi

Sendai Asaichi morning market is the kitchen for the citizens of Sendai right next to Se…

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Sendai Asaichi

Oma Bluefin Tuna Fishing Observation Tour

  • Aomori

This is a tour you can only experience in Oma, the best waters for catching maguro (blue…

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Oma Bluefin Tuna Fishing Observation Tour

Hirosaki Castle Snow Lantern Festival

  • Aomori

The Hirosaki Castle Snow Lantern Festival is held annually in February in Hirosaki Park,…

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Hirosaki Castle Snow Lantern Festival

Entsu-in Temple

  • Miyagi

Entsuin Temple is known as a matchmaking temple and a popular viewing location for stunn…

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Entsu-in Temple

Hirosaki Castle

  • Aomori

Located in Hirosaki (Oyo) Park, Hirosaki Castle is the northernmost remaining castle tow…

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Hirosaki Castle

Oyasukyo Onsen

  • Akita

Oyasukyo Gorge was formed through fluvial erosion over thousands of years. A walking pat…

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Oyasukyo Onsen
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