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Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

Imoni Festival

  • Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

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Imoni Festival

Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The candles a…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Uesugi Snow Lantern Festival

  • Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

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Uesugi Snow Lantern Festival

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Hakkoda Ropeway

  • Aomori

The 2.5km Hakkoda Ropeway offers superb views of the natural scenery of the Hakkoda Moun…

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Hakkoda Ropeway

Hachimantai Aspite Line / Snow Corridor

  • Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

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Hachimantai Aspite Line / Snow Corridor

Lake Towada

  • Multiple Areas

The mystical Lake Towada offers beautiful panoramic views reflecting the surrounding sce…

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Lake Towada

Zao Juhyo Festival

  • Yamagata

Zao is home to one of Japan’s largest ski resorts and the legendary hoar frosts kn…

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Zao Juhyo Festival

Kakunodate Bukeyashiki (Samurai Residences)

  • Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

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Kakunodate Bukeyashiki (Samurai Residences)

Matsushima Bay and the four best viewing locations (Shitai…

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

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Matsushima Bay and the four best viewing locations (Shitai…

Ouchi-juku

  • Fukushima

Ouchi-juku is a former post town established around the 17th century and also registered…

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Ouchi-juku

Geibikei Gorge

  • Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

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Geibikei Gorge

Katakai Festival

  • Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

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Katakai Festival

National Fireworks Competition “Omagari Hanabi”

  • Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

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National Fireworks Competition “Omagari Hanabi”

Osorezan Bodaiji Temple

  • Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…

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Osorezan Bodaiji Temple

Takada Castle Site Park

  • Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

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Takada Castle Site Park

Kitakami Tenshochi Cherry Blossom Festival

  • Iwate

Held from 9 April to 30 April, the Kitakami Tenshochi Cherry Blossom Festival attracts l…

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Kitakami Tenshochi Cherry Blossom Festival

Miyagi Zao Fox Village

  • Miyagi

You will be welcomed by more than 100 foxes who are let run free here. There are a total…

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Miyagi Zao Fox Village

Midagahara Wetlands

  • Yamagata

The Midagahara Wetlands are wetlands located at an elevation of 1,400 meters at the eigh…

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Midagahara Wetlands

Nyuto Onsenkyo

  • Akita

Nyuto Onsenkyo is a hot spring town famous throughout Japan for its hidden hot springs. …

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Nyuto Onsenkyo

Tsurunoyu Onsen

  • Akita

Tsuru-no-Yu Onsen is the oldest hot spring in Nyuto Onsenkyo and used to be a spa resort…

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Tsurunoyu Onsen

Lake Tazawa / The Statue of Tatsuko

  • Akita

Lake Tazawa (Tazawako) is a stunning lake in Akita and has been selected as one of the 1…

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Lake Tazawa / The Statue of Tatsuko

Okama Crater of Zao

  • Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater of Zao

Jodogahama Beach

  • Iwate

Jodogahama Beach in the Sanriku Geopark is located within the Sanriku Fukko National Par…

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Jodogahama Beach

Asamushi Onsen

  • Aomori

The scenic local “Aoimori Railway” line connects Aomori and the hot spring t…

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Asamushi Onsen

Shirakami Sanchi Mountain Range

  • Multiple Areas

Shirakami Sanchi, a UNESCO World Heritage Site is a mountainous area extending across Ao…

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Shirakami Sanchi Mountain Range

No. 1 Tadami River Bridge Scenic Spot

  • Fukushima

The JR Tadami Line is a local line that connects Aizuwakamatsu in Fukushima Prefecture t…

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No. 1 Tadami River Bridge Scenic Spot

Aomori Nebuta Matsuri

  • Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

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Aomori Nebuta Matsuri

The World’s Longest Row of Cherry Blossom Trees

  • Aomori

In addition to the cherry blossom festival held in Hirosaki Park, at the foot of Mt. Iwa…

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The World’s Longest Row of Cherry Blossom Trees

Paper Balloon Festival of Kamihinokinai

  • Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

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Paper Balloon Festival of Kamihinokinai

Yagiyama Zoological Park Fujisaki no Mori

  • Miyagi

The zoo is one of the largest zoos in the Tohoku region, home to 600 animals from 122 sp…

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Yagiyama Zoological Park Fujisaki no Mori

Tsurugajo Castle

  • Fukushima

Tsuruga Castle, also known as Aizu Castle or Aizuwakamatsu Castle, is famed as an impreg…

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Tsurugajo Castle

Tsunagi Onsen

  • Iwate

Tsunagi Onsen is located near Lake Gosho, a popular scenic location with views of Mount …

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Tsunagi Onsen

Mt. Haguro

  • Yamagata

Mount Haguro, Mount Gassan and Mount Yudono, known as the Three Mountains of Dewa, have …

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Mt. Haguro

Goshikinuma Lake

  • Fukushima

Goshikinuma, literally meaning “Five Coloured Ponds”, is a group of volcanic…

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Goshikinuma Lake

Uesugi Jinja Shrine

  • Yamagata

Uesugi Jinja Shrine was built on the grounds of the former Yonezawa Castle to enshrine K…

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Uesugi Jinja Shrine

Morioka Castle Ruins Park (Iwate Park)

  • Iwate

A 15-minute walk from Morioka station takes you to Morioka Castle, officially recognised…

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Morioka Castle Ruins Park (Iwate Park)

Sendai Asaichi (Morning Market)

  • Miyagi

The Sendai Asaichi (Morning Market) started as an open-air market in front of Sendai Sta…

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Sendai Asaichi (Morning Market)
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