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Shirakami Sanchi

  • Multiple Areas

Shirakami Sanchi, a UNESCO World Heritage Site is a mountainous area extending across Ao…

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Shirakami Sanchi

Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

Aomori Nebuta Matsuri

  • Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

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Aomori Nebuta Matsuri

Sazaedo

  • Fukushima

Sazae-do is a three-storied, hexagonal pagoda with the look of an optical illusion. Offi…

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Sazaedo

Hachimantai Aspite Line / Snow Corridor

  • Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

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Hachimantai Aspite Line / Snow Corridor

Chuson-ji Temple

  • Iwate

Chuson-ji Temple in Hiraizumi was designated a UNESCO World Heritage Site in 2011 as an …

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Chuson-ji Temple

Mt. Haguro

  • Yamagata

Mount Haguro, Mount Gassan and Mount Yudono, known as the Three Mountains of Dewa, have …

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Mt. Haguro

Sendai Castle Ruins (Aoba Castle Ruins)

  • Miyagi

Sendai Castle was founded by Masamune Date, the famous feudal lord of Japan’s civi…

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Sendai Castle Ruins (Aoba Castle Ruins)

Geibikei Gorge

  • Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

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Geibikei Gorge

Okama Crater and the Zao Mountain Range

  • Miyagi

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater and the Zao Mountain Range

Tanesashi Coast

  • Aomori

The Tanesashi Coast is located in the Sanriku Fukko National Park, a designated place of…

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Tanesashi Coast

Sukayu Onsen

  • Aomori

Known as “Hiba Sennin Buro” (the 1,000 person bath), Sukayu Onsen is a tradi…

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Sukayu Onsen

Zuiganji Temple

  • Miyagi

Zuiganji is the family temple of Masamune Date, a famous feudal lord of the Age of Civil…

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Zuiganji Temple

Takada Park

  • Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

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Takada Park

Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

Osorezan Bodaiji Temple

  • Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…

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Osorezan Bodaiji Temple

Kajo Park

  • Yamagata

Yamagata Castle was constructed in 1592 by Yoshiaki Mogami, one of Tohoku’s promin…

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Kajo Park

Motsuji Temple

  • Iwate

Motsuji Temple is a designated UNESCO World Cultural Heritage Site along with nearby Chu…

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Motsuji Temple

Genbikei Gorge

  • Iwate

Genbikei Gorge is a beautiful 2km stretch of gorge along the Iwai River flowing from Mou…

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Genbikei Gorge

Sankyo Soko Storehouse

  • Yamagata

Built in 1893, the Sankyo Soko Storehouses continue to function today as rice storehouse…

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Sankyo Soko Storehouse

Matsushima Bay and the four best viewing locations (Shitai…

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

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Matsushima Bay and the four best viewing locations (Shitai…

Tsuru-no-Mai Bridge

  • Aomori

The 300m triple-arched Tsuru-no-Mai Bridge is Japan’s longest wooden bridge and is…

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Tsuru-no-Mai Bridge

Hyoko Lake

  • Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

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Hyoko Lake

Koganesaki Furofushi Onsen

  • Aomori

Koganesaki Furofushi Onsen is a seaside hot spring featuring an open-air bath looking ou…

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Koganesaki Furofushi Onsen

Kakunodate Samurai District

  • Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

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Kakunodate Samurai District

To-no-Hetsuri (river gorge)

  • Fukushima

“Hetsuri” is a word from the local Aizu dialect meaning a “dangerous c…

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To-no-Hetsuri (river gorge)

Sado Gold Mine

  • Niigata

The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…

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Sado Gold Mine

National Fireworks Competition “Omagari Hanabi”

  • Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

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National Fireworks Competition “Omagari Hanabi”

Mount Bandai

  • Fukushima

Selected as one of Japan’s 100 most famous mountains, Mount Bandai is the leading …

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Mount Bandai

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi

CLOVER English-speaking Volunteer Guides

  • Fukushima

These volunteers guide foreign visitors to Koriyama around the city and assist in convey…

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CLOVER English-speaking Volunteer Guides

Sendai Tanabata Festival

  • Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

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Sendai Tanabata Festival

Ishinomori Manga Museum

  • Miyagi

The Ishinomori Manga Museum is dedicated to the Manga artist Shotaro Ishinomori. With a …

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Ishinomori Manga Museum

Akita Kanto Festival

  • Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

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Akita Kanto Festival

Nagaoka Festival

  • Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

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Nagaoka Festival

Lake Tazawa

  • Akita

Lake Tazawa has been selected as one of the 100 best landscapes of Japan. The cobalt blu…

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Lake Tazawa

Risshaku-ji Temple

  • Yamagata

Risshaku-ji Temple is popularly known as Yamadera (Mountain Temple). The rocky mountain …

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Risshaku-ji Temple

Jodogahama Beach

  • Iwate

Jodogahama Beach in the Sanriku Geopark is located within the Sanriku Fukko National Par…

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Jodogahama Beach

Ouchijuku

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. The town’s traditional …

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Ouchijuku

Imoni Festival

  • Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

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Imoni Festival
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