• Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

• Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

• Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

• Fukushima

Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The candles a…

• Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

• Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

• Aomori

The 2.5km Hakkoda Ropeway offers superb views of the natural scenery of the Hakkoda Moun…

• Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

• Multiple Areas

The mystical Lake Towada offers beautiful panoramic views reflecting the surrounding sce…

• Yamagata

Zao is home to one of Japan’s largest ski resorts and the legendary hoar frosts kn…

• Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

• Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

• Fukushima

Ouchi-juku is a former post town established around the 17th century and also registered…

• Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

• Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

• Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

• Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…

• Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

• Iwate

Held from 9 April to 30 April, the Kitakami Tenshochi Cherry Blossom Festival attracts l…

• Miyagi

You will be welcomed by more than 100 foxes who are let run free here. There are a total…

• Yamagata

The Midagahara Wetlands are wetlands located at an elevation of 1,400 meters at the eigh…

• Akita

Nyuto Onsenkyo is a hot spring town famous throughout Japan for its hidden hot springs. …

• Akita

Tsuru-no-Yu Onsen is the oldest hot spring in Nyuto Onsenkyo and used to be a spa resort…

• Akita

Lake Tazawa (Tazawako) is a stunning lake in Akita and has been selected as one of the 1…

• Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

• Iwate

Jodogahama Beach in the Sanriku Geopark is located within the Sanriku Fukko National Par…

• Aomori

The scenic local “Aoimori Railway” line connects Aomori and the hot spring t…

• Multiple Areas

Shirakami Sanchi, a UNESCO World Heritage Site is a mountainous area extending across Ao…

• Fukushima

The JR Tadami Line is a local line that connects Aizuwakamatsu in Fukushima Prefecture t…

• Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

• Aomori

In addition to the cherry blossom festival held in Hirosaki Park, at the foot of Mt. Iwa…

• Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

• Miyagi

The zoo is one of the largest zoos in the Tohoku region, home to 600 animals from 122 sp…

• Fukushima

Tsuruga Castle, also known as Aizu Castle or Aizuwakamatsu Castle, is famed as an impreg…

• Iwate

Tsunagi Onsen is located near Lake Gosho, a popular scenic location with views of Mount …

• Yamagata

Mount Haguro, Mount Gassan and Mount Yudono, known as the Three Mountains of Dewa, have …

• Fukushima

Goshikinuma, literally meaning “Five Coloured Ponds”, is a group of volcanic…

• Yamagata

Uesugi Jinja Shrine was built on the grounds of the former Yonezawa Castle to enshrine K…

• Iwate

A 15-minute walk from Morioka station takes you to Morioka Castle, officially recognised…

• Miyagi

The Sendai Asaichi (Morning Market) started as an open-air market in front of Sendai Sta…