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Nyuto Onsenkyo

  • Akita

Nyuto Onsenkyo is a popular hidden hot spring area home to seven hot spring inns each wi…

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Nyuto Onsenkyo

Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

CLOVER English-speaking Volunteer Guides

  • Fukushima

These volunteers guide foreign visitors to Koriyama around the city and assist in convey…

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CLOVER English-speaking Volunteer Guides

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Ouchijuku

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. The town’s traditional buildi…

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Ouchijuku

Lake Inawashiro

  • Fukushima

The 100km2 Lake Inawashiro is one of the largest lakes in Japan. The lake is so big that…

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Lake Inawashiro

Risshaku-ji Temple

  • Yamagata

Risshaku-ji Temple is popularly known as Yamadera (Mountain Temple). The rocky mountain …

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Risshaku-ji Temple

Sendai Castle Ruins (Aoba Castle Ruins)

  • Miyagi

Sendai Castle was founded by Masamune Date, the famous feudal lord of Japan’s civil war …

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Sendai Castle Ruins (Aoba Castle Ruins)

Geibikei Gorge

  • Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

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Geibikei Gorge

Genbikei Gorge

  • Iwate

Genbikei Gorge is a beautiful 2km stretch of gorge along the Iwai River flowing from Mou…

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Genbikei Gorge

Appi Kogen

  • Iwate

Appi Kogen is a 2,000-hectare stretch of highlands 800m to 900m above sea level. The hig…

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Appi Kogen

Yokote Snow Festival (Kamakura)

  • Akita

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Yokote Snow Festival (Kamakura)

Lake Towada

  • Aomori

The mystical Lake Towada offers beautiful panoramic views reflecting the surrounding sce…

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Lake Towada

Mt. Haguro

  • Yamagata

Mount Haguro, Mount Gassan and Mount Yudono, known as the Three Mountains of Dewa, have …

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Mt. Haguro

Takada Park

  • Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

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Takada Park

Matsushima Bay and the four best viewing locations (Shitai…

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

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Matsushima Bay and the four best viewing locations (Shitai…

Sukayu Onsen

  • Aomori

Known as “Hiba Sennin Buro” (the 1,000 person bath), Sukayu Onsen is a traditional hot s…

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Sukayu Onsen

Hyoko Lake

  • Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure. …

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Hyoko Lake

Frost Covered Trees of Zao

  • Yamagata

These frost covered trees can only be found in specific regions and are unique in all of…

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Frost Covered Trees of Zao

Hachimantai Aspite Line / Snow Corridor

  • Iwate

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

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Hachimantai Aspite Line / Snow Corridor

Lake Tazawa

  • Akita

Lake Tazawa has been selected as one of the 100 best landscapes of Japan. The cobalt blu…

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Lake Tazawa

Kakunodate Samurai District

  • Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

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Kakunodate Samurai District

Chuson-ji Temple

  • Iwate

Chuson-ji Temple in Hiraizumi was designated a UNESCO World Heritage Site in 2011 as an …

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Chuson-ji Temple

Imoni Festival

  • Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

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Imoni Festival

Sakunami Onsen

  • Miyagi

Sakunami Onsen is a popular hot spring town on the outskirts of Sendai. The springs are …

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Sakunami Onsen

Tanesashi Coast

  • Aomori

The Tanesashi Coast is located in the Sanriku Fukko National Park, a designated place of…

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Tanesashi Coast

To-no-Hetsuri (river gorge)

  • Fukushima

“Hetsuri” is a word from the local Aizu dialect meaning a “dangerous cliff”. The towerin…

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To-no-Hetsuri (river gorge)

Hakkoda Ropeway

  • Aomori

The 2.5km Hakkoda Ropeway offers superb views of the natural scenery of the Hakkoda Moun…

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Hakkoda Ropeway

Mount Bandai

  • Fukushima

Selected as one of Japan’s 100 most famous mountains, Mount Bandai is the leading …

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Mount Bandai

Sendai-Aoba Festival

  • Miyagi

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Sendai-Aoba Festival

Aomori Nebuta Festival

  • Aomori

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Aomori Nebuta Festival

Kajo Park

  • Yamagata

Yamagata Castle was constructed in 1592 by Yoshiaki Mogami, one of Tohoku’s prominent fe…

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Kajo Park

Omagari Fireworks

  • Akita

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Omagari Fireworks

Asamushi Onsen

  • Aomori

The scenic local “Aoimori Railway” line connects Aomori and the hot spring town of Asamu…

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Asamushi Onsen

Ogashinzan Folklore Museum

  • Akita

“Namahage” is a folk ritual performed throughout the Oga Peninsula and surrounding areas…

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Ogashinzan Folklore Museum

Okama Crater and the Zao Mountain Range

  • Miyagi

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater and the Zao Mountain Range

Ishinomori Manga Museum

  • Miyagi

The Ishinomori Manga Museum is dedicated to the Manga artist Shotaro Ishinomori. With a …

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Ishinomori Manga Museum

Hakkoda Snow Corridor

  • Aomori

The Hakkoda Snow Corridor is a driving route between the Hakkoda Hotel at Sukayu Onsen a…

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Hakkoda Snow Corridor

Sendai Tanabata Fireworks

  • Miyagi

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Sendai Tanabata Fireworks

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi
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