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Walk Hagurosan (Mt. Haguro) and Yudonosan (Mt. Yudono) in …

  • Yamagata

Rent the shiroshouzoku (white robes) worn by the Yamabushi (ascetic monks who undergo in…

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Walk Hagurosan (Mt. Haguro) and Yudonosan (Mt. Yudono) in …

Sendai Asaichi

  • Miyagi

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Sendai Asaichi

Yokote Snow Festival (Kamakura)

  • Akita

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Yokote Snow Festival (Kamakura)

Hakkoda Ropeway

  • Aomori

The 2.5km Hakkoda Ropeway offers superb views of the natural scenery of the Hakkoda Moun…

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Hakkoda Ropeway

Kimono Rental and Dressing Experience

  • Fukushima

This experience allows you to easily rent a kimono or yukata (summer kimono).Since there…

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Kimono Rental and Dressing Experience

Frost Covered Trees of Zao

  • Yamagata

These frost covered trees can only be found in specific regions and are unique in all of…

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Frost Covered Trees of Zao

Hirosaki Park

  • Aomori

Forming the grounds of Hirosaki Castle, Hirosaki Park is nationally recognised as one of…

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Hirosaki Park

Takumi Studio, Nanbu Sakiori no Sato

  • Aomori

Experience Aomori Prefecture’s traditional craft of nanbu sakiori at this facility…

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Takumi Studio, Nanbu Sakiori no Sato

Ouchijuku

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. The town’s traditional …

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Ouchijuku

Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

Kimono Wearing Experience at Kaneyu

  • Akita

Kaneyu is a nationally registered tangible cultural property and a symbol of Noshiro Cit…

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Kimono Wearing Experience at Kaneyu

Tsuruga Castle

  • Fukushima

Tsuruga Castle, also known as Aizu Castle or Aizuwakamatsu Castle, is famed as an impreg…

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Tsuruga Castle

Early Ikemine Grilled Star Kobo

  • Iwate

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Early Ikemine Grilled Star Kobo

Oku-no-Hosomichi Obanazawa Soba Kaido

  • Yamagata

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Oku-no-Hosomichi Obanazawa Soba Kaido

Kakunodate Samurai District

  • Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

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Kakunodate Samurai District

Experience the lifestyle of zensou (Zen monks)

  • Miyagi

Seiryo-in Temple has a history of 460 years. Take in the beautiful ocean view from the m…

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Experience the lifestyle of zensou (Zen monks)

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi

Dakigaeri Gorge

  • Akita

Dakigaeri Gorge is a popular place of natural beauty surrounded in summer by verdant gre…

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Dakigaeri Gorge

Yokocho Alley Tour in Sendai

  • Miyagi

This is a tour to explore the Sendai’s hole-in-the-wall izakaya (Japanese-style pu…

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Yokocho Alley Tour in Sendai

Geibikei Gorge

  • Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

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Geibikei Gorge

Hachimantai Aspite Line / Snow Corridor

  • Iwate

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

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Hachimantai Aspite Line / Snow Corridor

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Lake Tazawa

  • Akita

Lake Tazawa has been selected as one of the 100 best landscapes of Japan. The cobalt blu…

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Lake Tazawa

Genbikei Gorge

  • Iwate

Genbikei Gorge is a beautiful 2km stretch of gorge along the Iwai River flowing from Mou…

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Genbikei Gorge

Sendai Castle Ruins (Aoba Castle Ruins)

  • Miyagi

Sendai Castle was founded by Masamune Date, the famous feudal lord of Japan’s civi…

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Sendai Castle Ruins (Aoba Castle Ruins)

Chuson-ji Temple

  • Iwate

Chuson-ji Temple in Hiraizumi was designated a UNESCO World Heritage Site in 2011 as an …

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Chuson-ji Temple

Mt. Haguro

  • Yamagata

Mount Haguro, Mount Gassan and Mount Yudono, known as the Three Mountains of Dewa, have …

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Mt. Haguro

Hyoko Lake

  • Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

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Hyoko Lake

Kajo Park

  • Yamagata

Yamagata Castle was constructed in 1592 by Yoshiaki Mogami, one of Tohoku’s promin…

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Kajo Park

Sukayu Onsen

  • Aomori

Known as “Hiba Sennin Buro” (the 1,000 person bath), Sukayu Onsen is a tradi…

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Sukayu Onsen

Sendai Tanabata Fireworks

  • Miyagi

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Sendai Tanabata Fireworks

Nyuto Onsenkyo

  • Akita

Nyuto Onsenkyo is a popular hidden hot spring area home to seven hot spring inns each wi…

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Nyuto Onsenkyo

Uesugi Snow Lantern Festival

  • Yamagata

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Uesugi Snow Lantern Festival

Tanesashi Coast

  • Aomori

The Tanesashi Coast is located in the Sanriku Fukko National Park, a designated place of…

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Tanesashi Coast

Takada Park

  • Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

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Takada Park

Motsuji Temple

  • Iwate

Motsuji Temple is a designated UNESCO World Cultural Heritage Site along with nearby Chu…

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Motsuji Temple

Goshikinuma Lake

  • Fukushima

Goshikinuma, literally meaning “Five Coloured Ponds”, is a group of volcanic…

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Goshikinuma Lake

To-no-Hetsuri (river gorge)

  • Fukushima

“Hetsuri” is a word from the local Aizu dialect meaning a “dangerous c…

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To-no-Hetsuri (river gorge)

Aomori Nebuta Festival

  • Aomori

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Aomori Nebuta Festival

Zuiganji Temple

  • Miyagi

Zuiganji is the family temple of Masamune Date, a famous feudal lord of the Age of Civil…

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Zuiganji Temple
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