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Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

National Fireworks Competition “Omagari Hanabi”

  • Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

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National Fireworks Competition “Omagari Hanabi”

Katakai Festival

  • Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

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Katakai Festival

Matsushima Bay and the four best viewing locations (Shitai…

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

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Matsushima Bay and the four best viewing locations (Shitai…

Midagahara Wetlands

  • Yamagata

The Midagahara Wetlands are wetlands located at an elevation of 1,400 meters at the eigh…

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Midagahara Wetlands

Lake Tazawa / The Statue of Tatsuko

  • Akita

Lake Tazawa (Tazawako) is a stunning lake in Akita and has been selected as one of the 1…

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Lake Tazawa / The Statue of Tatsuko

Okama Crater of Zao

  • Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater of Zao

Jodogahama Beach

  • Iwate

Jodogahama Beach in the Sanriku Geopark is located within the Sanriku Fukko National Par…

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Jodogahama Beach

Kakunodate Bukeyashiki (Samurai Residences)

  • Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

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Kakunodate Bukeyashiki (Samurai Residences)

Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

Shirakami Sanchi Mountain Range

  • Multiple Areas

Shirakami Sanchi, a UNESCO World Heritage Site is a mountainous area extending across Ao…

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Shirakami Sanchi Mountain Range

Mt. Haguro

  • Yamagata

Mount Haguro, Mount Gassan and Mount Yudono, known as the Three Mountains of Dewa, have …

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Mt. Haguro

Osorezan Bodaiji Temple

  • Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…

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Osorezan Bodaiji Temple

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Sendai Pageant of Starlight

  • Miyagi

A symbol of winter, the Sendai Pageant of Starlight transforms Sendai, which is known as…

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Sendai Pageant of Starlight

Miyagi Zao Fox Village

  • Miyagi

You will be welcomed by more than 100 foxes who are let run free here. There are a total…

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Miyagi Zao Fox Village

Nyuto Onsenkyo

  • Akita

Nyuto Onsenkyo is a hot spring town famous throughout Japan for its hidden hot springs. …

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Nyuto Onsenkyo

Aomori Nebuta Matsuri

  • Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

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Aomori Nebuta Matsuri

Aoike (Blue Pond)

  • Aomori

Famous for its brilliant cobalt blue water, Ao-Ike Pond is located in Shirakami Sanchi, …

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Aoike (Blue Pond)

Tarai Bune Experience

  • Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

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Tarai Bune Experience

Unshoji Temple (Oga City, Akita Prefecture)

  • Akita

One night, Mr. Shuun Konaka, the deputy chief priest of Unshoji Temple, fell in love wit…

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Unshoji Temple (Oga City, Akita Prefecture)

Oyasukyo Onsen

  • Akita

Oyasukyo Gorge was formed through fluvial erosion over thousands of years. A walking pat…

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Oyasukyo Onsen

Mt. Chokai

  • Multiple Areas

Facing the Japan Sea, the unique topography of Mount Chokai rises dramatically from sea …

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Mt. Chokai

No. 1 Tadami River Bridge Scenic Spot

  • Fukushima

The JR Tadami Line is a local line that connects Aizuwakamatsu in Fukushima Prefecture t…

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No. 1 Tadami River Bridge Scenic Spot

Oyasukyo Daifunto

  • Akita

Over the years, the rushing waters of the Minase River have deeply eroded the banks on e…

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Oyasukyo Daifunto

Hoshitoge Rice Terraces

  • Niigata

Located in Tokamachi city, Niigata, the Hoshitoge Rice Terraces are famous for their sce…

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Hoshitoge Rice Terraces

Akiu Onsen

  • Miyagi

Visit Aiku Onsen and relax and escape in an area surrounded by nature. Come and visit du…

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Akiu Onsen

Higashiyama Onsen

  • Fukushima

Higashiyama Onsen is one of three renowned hot springs in Tohoku along with Kaminoyama O…

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Higashiyama Onsen

Hakkoda Ropeway

  • Aomori

The 2.5km Hakkoda Ropeway offers superb views of the natural scenery of the Hakkoda Moun…

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Hakkoda Ropeway

Abukuma Cave

  • Fukushima

The largest hall, Takine Goten (Takine Hall), is absolutely breathtaking. The "Tsuk…

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Abukuma Cave

Miharu Takizakura

  • Fukushima

Miharu Takizakura is a red weeping cherry tree designated as a natural monument of Japan…

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Miharu Takizakura

Sendai Tanabata Festival

  • Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

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Sendai Tanabata Festival

Tamagawa Onsen

  • Akita

Tamagawa Onsen is unique in Japan for two reasons. The first is that it is the source of…

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Tamagawa Onsen

Tobishima

  • Yamagata

Tobishima is a small island with a circumference of 10.2 kilometers. To visit, you will …

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Tobishima

Naruko-kyo Gorge

  • Miyagi

Naruko-kyo Gorge was created by the erosion of the Oya River. The gorge located in the K…

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Naruko-kyo Gorge

Ouchi-juku

  • Fukushima

Ouchi-juku is a former post town established around the 17th century and also registered…

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Ouchi-juku

Naruko-shikki, Bamboo straw, Makie, and Lunch using Naruko…

  • Miyagi

After you are invited into the urushi studio (urushi is a traditional Japanese lacquer c…

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Naruko-shikki, Bamboo straw, Makie, and Lunch using Naruko…

The World’s Longest Row of Cherry Blossom Trees

  • Aomori

In addition to the cherry blossom festival held in Hirosaki Park, at the foot of Mt. Iwa…

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The World’s Longest Row of Cherry Blossom Trees

Takada Castle Site Park

  • Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

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Takada Castle Site Park

Chuson-ji Temple

  • Iwate

Chuson-ji Temple in Hiraizumi was designated a UNESCO World Heritage Site in 2011 as an …

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Chuson-ji Temple
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