• Niigata

Senami Onsen is a famous hot spring resort just 10 minutes by car from Murakami Station.…

• Akita

“Namahage” is a folk ritual performed throughout the Oga Peninsula and surro…

• Iwate

When you enter Tono Furusato Village, you will be surrounded by the retro scenery of a J…

• Yamagata

At Shirakawa Lake, located at the foot of the Iide mountain range, trees are submerged u…

• Miyagi

Matsushima Fish Market is about 10 minutes on foot from Matsushima-Kaigan Station on the…

• Aomori

The literary master Osamu Dazai left behind many masterpieces including Shayo (The Setti…

• Fukushima

Iizaka Onsen was one of three popular hot springs in the ancient Oshu region along with …

• Akita

Ganiba Onsen was named after the crabs living in the nearby stream. The Onsen is popular…

• Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

• Miyagi

The Minamihama area, the location of the Ishinomaki Minamihama Tsunami Memorial Park and…

• Akita

Since 1910 (Meiji 43), Oomagari's fireworks has more than 110 years of history. Omag…

• Aomori

[Yawata-uma painting] Yawata-uma is one of Japan's three major wooden horses an…

• Akita

Visit Daifunto along Oyasukyo Gorge in Yuzawa City.The rushing waters of the Minase Rive…

• Akita

The five shrine halls (Goshado) of Akagami Shrine built in the Edo period stand side by …

• Yamagata

Every winter, a huge kamakura (a kind of straw-shaped house) about 3 meters high and 5 m…

• Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

• Fukushima

Fukushima is a leading “fruit kingdom” in Japan. Leveraging the unique clima…

• Miyagi

Yamamoto Strawberry Farm is one of the largest strawberry farms in Tohoku. It is located…

• Iwate

Tohoku is the eminent hot spring location in Japan, where there are many excellent tradi…

• Fukushima

Akabeko is a folk toy born in Aizu and also considered a lucky charm. Paint it as y…

• Fukushima

Mt. Hanami is one of the most popular tourist attractions in Fukushima Prefecture, entic…

• Aomori

Famous for its brilliant cobalt blue water, Ao-Ike Pond is located in Shirakami Sanchi, …

• Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

• Iwate

Held on the second Saturday of June each year, the Chagu Chagu Umakko Festival is one of…

• Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Miyagi

[JR Fruits Park Sendai ARAHAMA: a hands-on tourist farm] Visitors can experience pi…

• Aomori

The Misawa Aviation & Science Museum, Aomori is located adjacent to Misawa Airport. …

• Yamagata

The Denkoku-no-Mori Yonezawa City Uesugi Museum is a museum adjacent to Matsugasaki Park…

• Niigata

Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…

• Akita

The Nishimonai Bon Odori in Ugo Town, Akita Prefecture, is one of the three most popular…

• Yamagata

The more it snows, the more you can save! In 2018, Hijiori Onsen experienced its heavies…

• Akita

Surrounded by a forest of beech trees, the open-air baths (simple sulfur spring) offer a…

• Iwate

Hoonji Temple is a temple with a long history that is said to have been built in 1394. T…

• Fukushima

Selected as one of Japan’s 100 most famous mountains, Mount Bandai is the leading …

• Miyagi

This is the only sightseeing course in the bay where you can view scenic spots of the is…

• Yamagata

Studio Sedic Shonai Open Set located at the foot of Mt. Gassan where nature extends out.…

• Akita

The gondola offers easy access for viewing Mt. Moriyoshi in the four seasons.From spring…

• Yamagata

This was originally the villa of the Homma wealthy merchant family in Sakata. In 1947, t…

• Yamagata

Farmers in Obanazawa have benn growing watermelons for 50 years and have long been using…