• Aomori

Hirosaki, the base of civilization and enlightenment in the north, is home to many retro…

• Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

• Yamagata

Sekiyama Waterfall is a 15-metre wide waterfall dropping 10 metres over a unique rocky s…

• Iwate

The Kokuseki-ji Temple Somin-sai Festival is a so-called “hadaka matsuri” (n…

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Miyagi

Open on Sundays and public holidays. Approximately 50 shops are on-site offering everyth…

• Aomori

Trek the Michinoku Shiokaze Trail with a guide.You will be able to enjoy the nature with…

• Yamagata

At Shirakawa Lake, located at the foot of the Iide mountain range, trees are submerged u…

• Akita

Yokote Castle is said to have been built around 1570 by the warlord Onodera Terumichi. A…

• Fukushima

Located in Nishida-cho, Koriyama City, Takashiba Deco-Yashiki is the birthplace of Mihar…

• Akita

The youth culture that once made the downtown area of Akita City lively has been revived…

• Fukushima

To-no-hetsuri is the largest scenic spot in Okawa Hatori Prefectural Park. It was design…

• Miyagi

Opened in October 2022, this facility is the culmination of the town’s reconstruct…

• Aomori

You can choose your favorite picture from a variety of colorful Neputa paintings and exp…

• Fukushima

Maki-e is a unique Japanese craft technique in which lacquerware surfaces are painted wi…

• Miyagi

Perched on a small island jutting out into Matsushima Bay with a vermilion-lacquered bri…

• Niigata

The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…

• Niigata

Founded by Kobo Daishi (Kukai) in 807, Chokokuji Temple is one of Sado’s ancient t…

• Akita

Ookama Onsen is a hot spring housed in a reconstructed school building. The Nyuto Onsen …

• Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

• Fukushima

The unusual festival known as Nanokado Hadaka Mairi is held annually on the night of 7 J…

• Yamagata

Experience authentic mountain training practices under the guidance of a real Yamabushi …

• Iwate

The Michinoku Hydrangea Garden began when Mr. Ito, the owner of the garden, planted hydr…

• Aomori

Tohoku is the eminent hot spring location in Japan, where there are many excellent tradi…

• Iwate

Morioka cold noodles were first made by a native of Pyongyang on the Korean Peninsula, w…

• Iwate

Tono's very popular product: Kappa fishing permits.If you catch a Kappa, make friend…

• Miyagi

The former Onagawa Police Box is a two-story reinforced-concrete building whose foundati…

• Yamagata

At Ohsyo Fruits Farm, you can experience seasonal harvesting as shown in the table below…

• Yamagata

• Miyagi

Themed on "promoting sake culture from Urakasumi," this brewery exhibits and s…

• Yamagata

The slopes are close to the parking lot, and the spacious courses make the ski area safe…

• Akita

Surrounded by a forest of beech trees, the open-air baths (simple sulfur spring) offer a…

• Akita

The first glamping field in the northern Tohoku region to feature the "jyubako"…

• Niigata

Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…

• Niigata

The Yahikoyama Skyline is a 16.8-kilometre driving route leading up to the top of Mount …

• Aomori

This sightseeing route bus will take you around Shimokita Peninsula, the northernmost pe…

• Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

• Akita

Rokugo no Kamakura is a little New Years event with over 700 years of history, held annu…

• Akita

Walking through the pristine waters that flow from the expansive beech forest in the Shi…

• Aomori

The Ominato district of Mutsu City has undergone rapid transition and development as a k…