• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Yamagata

◆Visit the Three Mountains of Dewa (Mt. Gassan, Mt. Haguro, and Mt. Yudono), which are s…

• Yamagata

Tendo Onsen, blessed with a location near the center of Yamagata Prefecture and excellen…

• Fukushima

• Miyagi

Zao, Miyagi Prefecture is a place rich in nature that endures harsh winters. The Zao Ech…

• Akita

• Yamagata

Built in 1916, it consists of two buildings, the former prefectural office building and …

• Akita

Kakunodate in Semboku City, Akita Prefecture, is home to well-preserved old structures f…

• Akita

• Niigata

A “gangi” refers to a traditional veranda or arcade-like construction in fro…

• Akita

Famous for its scenic beauty, it is an exquisite contrast of green land, blue sea, and s…

• Fukushima

Located 314 metres above sea level, Mount Iimori overlooks the former castle town of Aiz…

• Fukushima

Mt. Adatara is one of the active volcanoes and has been selected as one of the 100 most …

• Miyagi

Established in 724, this administrative office was set up to govern Mutsu Province, whic…

• Fukushima

• Fukushima

Furuya Farm operates year-round and grows strawberries, vegetables, and also produces po…

• Miyagi

[JR Fruits Park Sendai ARAHAMA: a hands-on tourist farm] Visitors can experience pi…

• Akita

Located in the southern part of the Oga Peninsula, this 1.5-kilometer-long coastline is …

• Fukushima

Fukushima is a leading “fruit kingdom” in Japan. Leveraging the unique clima…

• Iwate

Nanbu Bijin is a sake brewery that was founded in 1902. The current brand name "Nan…

• Akita

This is a sightseeing facility where visitors can experience "kamakura," Yokot…

• Yamagata

The Denkoku-no-Mori Yonezawa City Uesugi Museum is a museum adjacent to Matsugasaki Park…

• Miyagi

Shiroishi Castle (also known as Masuoka Castle) was a hirayamajo, or a castle on a hill …

• Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

• Iwate

The Michinoku Hydrangea Garden began when Mr. Ito, the owner of the garden, planted hydr…

• Miyagi

This market was opened in the city center along the Kitakami River. Here, you can feel t…

• Iwate

• Aomori

Tanesato Castle in Ajigasawa Town was built by Mitsunobu Oura, who moved to and settled …

• Fukushima

• Yamagata

At Ohsyo Fruits Farm, you can experience seasonal harvesting as shown in the table below…

• Akita

In addition to the souvenir shop where you can find a wide variety of local souvenirs, s…

• Miyagi

• Niigata

The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…

• Iwate

Genbikei Gorge is a beautiful 2km stretch of gorge along the Iwai River flowing from Mou…

• Iwate

Hoonji Temple is a temple with a long history that is said to have been built in 1394. T…

• Aomori

"Yagen Onsen is said to have derived its name from the similarity that the place wh…

• Akita

• Yamagata

In commemoration of the Tohoku Destination Campaign, a bus service will take you to a nu…

• Miyagi

This roadside station, which was devastated by the tsunami due to the Great East Japan E…

• Aomori

With ski slopes that have maximum glide and an 1800 meter range, skiers of all levels ca…