• Miyagi

Zao, Miyagi Prefecture is a place rich in nature that endures harsh winters. The Zao Ech…

• Akita

One night, Mr. Shuun Konaka, the deputy chief priest of Unshoji Temple, fell in love wit…

• Akita

The Historic Site Osarizawa Mine, designated as a Modern Industrial Heritage site, is sa…

• Multiple Areas

“The months and days are travellers of eternity; the years that come and go are al…

• Yamagata

Kumano Taisha Shrine is also referred to as the Ise of Tohoku. It is considered one of t…

• Niigata

Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…

• Niigata

Founded by Kobo Daishi (Kukai) in 807, Chokokuji Temple is one of Sado’s ancient t…

• Yamagata

Yunohama Onsen offers luxurious hot spring experiences at hotels facing the Sea of Japan…

• Akita

There are several observation decks that overlook Lake Towada, but the views from the Ha…

• Fukushima

This retro-chic street stretches from north to south through the town of Aizuwakamatsu. …

• Aomori

"Yagen Onsen is said to have derived its name from the similarity that the place wh…

• Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

• Iwate

Trekking with a local guide along the Michinoku Shiokaze Trail, including Kitayamazaki. …

• Miyagi

This museum was built to pass on the memories and lessons of the Great East Japan Earthq…

• Yamagata

The Yonezawa Uesugi Festival is a festival that heralds spring in Yonezawa and is held b…

• Iwate

Begun in 2012, the Balloon Festival brings together the best pilots from Japan and abroa…

• Fukushima

Mt. Hanami is one of the most popular tourist attractions in Fukushima Prefecture, entic…

• Miyagi

The Akiu Winery is located in the Akiu Onsen hot spring resort area, a 30-minute drive f…

• Akita

Surrounded by a forest of beech trees, the open-air baths (simple sulfur spring) offer a…

• Aomori

Tour to learn and experience the charm of Japanese swords, the production process, and t…

• Miyagi

The kayaking experience is a marine activity for beginners using a highly stable kayak i…

• Akita

Mount Kanpuzan Rotating Observatory is located 355 metres above sea level at the top of …

• Niigata

Murakami City has a long history with salmon, so much so that it is said that the city h…

• Miyagi

The Saito Risuke Family were wealthy merchants who flourished over seven generations fro…

• Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

• Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

• Fukushima

The Fukushima Waraji (Straw Sandals) Festival takes place in early August each year and …

• Aomori

Tsugaru Railway, the northernmost private railway in Honshu, is a local line that connec…

• Miyagi

This morning market, held only on Sundays and holidays at the Yuriage fishing port where…

• Miyagi

With Natori River in front of you and Yuriage Port in the immediate vicinity, it is the …

• Aomori

A vast sacred site located on the outskirts of Aomori City. Within its precincts sits th…

• Yamagata

◆Visit the Three Mountains of Dewa (Mt. Gassan, Mt. Haguro, and Mt. Yudono), which are s…

• Yamagata

Yamagata Prefecture is famed for its sakuranbo cherries. To enjoy these cherries at thei…

• Iwate

Located in the upper reaches of the Kakkonda River, which is part of Towada-Hachimantai …

• Miyagi

Arai Station is the eastern starting point of the Sendai Subway Tozai Line and the gatew…

• Miyagi

The loading station uses electric forklifts that do not emit exhaust fumes, and thorough…

• Aomori

The ayu inhabiting the Akaishi River, where the water is sourced from the mountainous Sh…

• Iwate

Embark on an exciting tour using the latest E-Bikes! E-bikes, or in this case electronic…

• Miyagi

One of the highlights of winter in Sendai, the “City of Trees,” is the sight…

• Akita

Kodama Brewery was established in 1879 and has been loved by the local community as a br…