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Aizu-nuri: a hands-on lacquering (makie) experience

  • Fukushima

Maki-e is a unique Japanese craft technique in which lacquerware surfaces are painted wi…

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Aizu-nuri: a hands-on lacquering (makie) experience

Mt. Akita-Komagatake

  • Akita

The 1,637 m Mt. Akita-Komagatake is the collective name for several peaks including Mt. …

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Mt. Akita-Komagatake

Rental cycle (Oga City, Akita Prefecture)

  • Akita

The Oga Peninsula's scenery and nature can be experienced by riding the latest e-bik…

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Rental cycle (Oga City, Akita Prefecture)

[Cruising in Murakami, Niigata] Join a cruise to see the s…

  • Niigata

Interact with seagulls! You can enjoy feeding them from the boat.・Super-fun entertainme…

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[Cruising in Murakami, Niigata] Join a cruise to see the s…

Natural Hot Spring Lake Tazawako Lake Resort Glamping Field

  • Akita

The first glamping field in the northern Tohoku region to feature the "jyubako"…

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Natural Hot Spring Lake Tazawako Lake Resort Glamping Field

Shuji Terayama Museum

  • Aomori

The Shuji Terayama Museum was built over a period of about three years to preserve and d…

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Shuji Terayama Museum

Uesugi Jinja Shrine

  • Yamagata

Uesugi Jinja Shrine was built on the grounds of the former Yonezawa Castle to enshrine K…

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Uesugi Jinja Shrine

Tsuruoka Tenjin Festival (Ghost Festival)

  • Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

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Tsuruoka Tenjin Festival (Ghost Festival)

Nanakita Park

  • Miyagi

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Nanakita Park

See the Location for Popular TV show Ama-chan

  • Iwate

The city of Kuji was the setting of the NHK TV series Ama-chan, which aired from April 1…

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See the Location for Popular TV show Ama-chan

Kimura Hisashi Memorial Hall

  • Iwate

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Kimura Hisashi Memorial Hall

Row of cherry trees on Mt.

  • Aomori

Hirosaki City is home not only to the Hirosaki Park Cherry Blossom Festival, but also to…

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Row of cherry trees on Mt.

Make sasa-dango, a local sweet of Niigata Prefecture

  • Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

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Make sasa-dango, a local sweet of Niigata Prefecture

Matsushima SUP Plan

  • Miyagi

Matsushima, one of the three most scenic spots in Japan, straddles Shichigahama Town, Sh…

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Matsushima SUP Plan

Recommended for beginners! Paragliding Experience Tandem (…

  • Yamagata

This is a flight from Nanyo Sky Park (the summit of Mt. Juukichi) with an altitude diffe…

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Recommended for beginners! Paragliding Experience Tandem (…

Miyagi Museum of Art

  • Miyagi

The Miyagi Museum of Art exhibits works mainly related to Miyagi Prefecture and the Toho…

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Miyagi Museum of Art

Esashi-Fujiwara Heritage Park

  • Iwate

Across 20 hectares, the Esashi Fujiwara Heritage Park is lined with around 120 Heian-sty…

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Esashi-Fujiwara Heritage Park

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Sendai 3.11 Memorial Exchange Center

  • Miyagi

Arai Station is the eastern starting point of the Sendai Subway Tozai Line and the gatew…

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Sendai 3.11 Memorial Exchange Center

Kesennuma "Sea Market" (Shark Museum・Ice Aquarium)

  • Miyagi

Kesennuma Umi-no-ichi is a tourist and product facility adjacent to the Kesennuma Fish M…

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Kesennuma "Sea Market" (Shark Museum・Ice Aquarium)

Ice Fall Tour Snow Trekking in Yamagata

  • Yamagata

【Held from January to March】This is a snow trekking tour to a frozen waterfall called …

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Ice Fall Tour Snow Trekking in Yamagata

Kayaking in Matsushima Bay] + [Barbecue at Matsushima Remo…

  • Miyagi

The kayaking experience is a marine activity for beginners using a highly stable kayak i…

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Kayaking in Matsushima Bay] + [Barbecue at Matsushima Remo…

Aizu Bukeyashiki (Samurai Residence)

  • Fukushima

Aizu Bukeyashiki is a historical site of reconstructed samurai residences of the Edo per…

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Aizu Bukeyashiki (Samurai Residence)

Itoigawa Geopark

  • Niigata

Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …

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Itoigawa Geopark

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi

Hachimanzaka

  • Multiple Areas

 The name comes from the fact that Hakodate Hachimangu Shrine was once located at the t…

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Hachimanzaka

Higashi -Matsushima City Great East Japan Earthquake Recon…

  • Miyagi

The Higashi-Matsushima City 3.11 Disaster Recovery Memorial Park was established in the …

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Higashi -Matsushima City Great East Japan Earthquake Recon…

Kikusui Sake Co., Ltd./ Kikusui Sake Culture Institute, Ki…

  • Niigata

The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…

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Kikusui Sake Co., Ltd./ Kikusui Sake Culture Institute, Ki…

Sasagawa Nagare Sea Kayak

  • Niigata

The Sasagawaregare Kayak Center offers kayak tours along the Sasagawaregare (Murakami Ci…

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Sasagawa Nagare Sea Kayak

Crawler off-road driving experience on snow by ATV and Jim…

  • Iwate

In this winter-only menu, participants can board a Polaris ATV, which boasts the No. 1 m…

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Crawler off-road driving experience on snow by ATV and Jim…

Togatta Onsen

  • Miyagi

With over 400 years of history, Togatta Onsen has long been popular with people seeking …

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Togatta Onsen

Iwadeyama Castle Site (Shiroyama Park)

  • Miyagi

Date Masamune, who relocated his castle from Yamagata Prefecture on the orders of Toyoto…

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Iwadeyama Castle Site (Shiroyama Park)

Iwakiyama Shrine

  • Aomori

widely revered in Japan as a shrine famous for its protection of the northern gate.Iwaki…

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Iwakiyama Shrine

Sado Island

  • Niigata

Sado Island is Japan’s second largest island after the island of Okinawa. This lar…

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Sado Island

Shibata Castle Ruins Park

  • Niigata

Shibata Castle Ruins Park is located on the site of the historic Shibata Castle. It has …

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Shibata Castle Ruins Park

Homei Shijuhachi Falls

  • Miyagi

The mysterious melody of the tones of the large and small waterfalls here must have soun…

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Homei Shijuhachi Falls

Mount Hakkai Ropeway and Observatory

  • Niigata

Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …

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Mount Hakkai Ropeway and Observatory

Shirakami Foliage Walk and Nabekko Picnic

  • Akita

Spend a day going around viewing the beautiful foliage in Shirakami-Sanchi, a UNESCO Wor…

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Shirakami Foliage Walk and Nabekko Picnic

Morioka Central Circulation Bus "Dendenmushi"

  • Iwate

The Morioka City Center Line operates daily from 9:00 AM to 4:05 PM at 20-minute interva…

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Morioka Central Circulation Bus "Dendenmushi"

Sekino-ichi Museum of Sake Folk Culture

  • Iwate

Located in a renovated sake brewery from the Taisho period, this museum displays equipme…

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Sekino-ichi Museum of Sake Folk Culture
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