• Niigata

Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…

• Akita

Ookama Onsen is a hot spring housed in a reconstructed school building. The Nyuto Onsen …

• Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

• Aomori

This local dish has been representative of the Hachinohe region for a long time. It is m…

• Niigata

One of the best factory tour facilities for cutlery manufacturers in Japan. Visitors can…

• Miyagi

Naruko Onsen is the place with the longest history of producing Kokeshi dolls. Most of t…

• Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

• Miyagi

In July 2017, full-scale shirasu or whitebait fishing resumed in four areas of Miyagi (S…

• Yamagata

After visiting Japan's only iaido shrine dedicated to the founder of iaido, Shigenob…

• Niigata

This park offers a taste of Japan with its waterfalls, mountain streams, and tunnels.Loc…

• Aomori

At the Hirosaki Castle Snow Lantern Festival, one of the five major snow festivals in Mi…

• Yamagata

This is a night tour that takes you directly from Tendo Onsen to Ginzan Onsen after chec…

• Iwate

Every year from mid-January to late March, Lake Gandoko is full of people enjoying fishi…

• Miyagi

This is a tour to explore the Sendai’s hole-in-the-wall izakaya (Japanese-style pu…

• Iwate

Tono's very popular product: Kappa fishing permits.If you catch a Kappa, make friend…

• Akita

The Yomemi Matsuri is an event held on the eve of the Saru Festival at Hiyoshi Shrine, w…

• Aomori

4 minutes walk from the museum. Souvenir shop located inside Art Station Towada. The sho…

• Yamagata

Mt. Chokai is loved by mountain climbing enthusiasts as one of Japan's top one hundr…

• Fukushima

Tsurugajo Kaikan is a tourist product centre in front of Tsuruga Castle, just a five-min…

• Aomori

Built on July 8, 1994, the triple-arched Tsuru no Mai Bridge is Japan's longest wood…

• Aomori

Hachinohe's “food,” “fun,” and “pleasure” are al…

• Akita

During the Lavender Festival, visitors can enjoy the sale of lavender goods, various gou…

• Iwate

A theme park-type factory where visitors can see the craftsmanship of potters up close.D…

• Iwate

You will set sail in a small fishing boat. Local fishermen who know all the ins and outs…

• Iwate

• Akita

LABO and CAFE YAMAMOTO is a long-awaited sake brewery and café by Yamamoto Sake B…

• Miyagi

With over 400 years of history, Togatta Onsen has long been popular with people seeking …

• Akita

Tamagawa Onsen is unique in Japan for two reasons. The first is that it is the source of…

• Aomori

The Tsuta nana numa consist of Tsuta-numa, Kagami-numa, Tsuki-numa, Naga-numa, Hyotan-nu…

• Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

• Aomori

Enjoy the entire Seikan Tunnel, the world's longest undersea tunnel, which was first…

• Aomori

Hirosaki Park is home to about 2,600 cherry trees of 52 different types, which are in fu…

• Fukushima

This is a tour to visit the earthquake-stricken area along the coast of Fukushima Prefec…

• Niigata

“Senkaku Bay” is the collective name for five small interlinked bays that st…

• Aomori

Furukawa Market has been bustling as the citizens' kitchen since the 1960s, and is a…

• Fukushima

Surrounded by the rich nature and fresh air of the Abukuma Mountains, the town of Takine…

• Niigata

The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…

• Miyagi

Onikobe Kanketsusen Geysers are two geysers that spout up vigorously. They are called Be…

• Akita

The 1,637 m Mt. Akita-Komagatake is the collective name for several peaks including Mt. …

• Yamagata

The Denkoku-no-Mori Yonezawa City Uesugi Museum is a museum adjacent to Matsugasaki Park…