• Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

• Fukushima

Goshikinuma, literally meaning “Five Coloured Ponds”, is a group of volcanic…

• Yamagata

Due to the special weather conditions of the region, the ice trees in Zao grow large whe…

• Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

• Fukushima

Tsuruga Castle, also known as Aizu Castle or Aizuwakamatsu Castle, is famed as an impreg…

• Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

• Akita

Nyuto Onsenkyo is a hot spring town famous throughout Japan for its hidden hot springs. …

• Miyagi

You will be welcomed by more than 100 foxes who are let run free here. There are a total…

• Fukushima

Ouchi-juku is a former post town established around the 17th century and also registered…

• Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

• Akita

Lake Tazawa (Tazawako) is a stunning lake in Akita and has been selected as one of the 1…

• Akita

Tsuru-no-Yu Onsen is the oldest hot spring in Nyuto Onsenkyo and used to be a spa resort…

• Yamagata

While other ski resorts are closing, Gassan Ski Resort opens in April. The slopes are lo…

• Yamagata

The area offers a wide variety of slopes and courses with excellent powder snow and a fa…

• Fukushima

Stroll through the streets, which were used as a stopover during the Edo period (1603-18…

• Multiple Areas

• Niigata

Toki Messe is a convention centre located at the mouth of the Shinano River meeting the …

• Miyagi

Visit Aiku Onsen and relax and escape in an area surrounded by nature. Come and visit du…

• Akita

Namahage is a traditional folk event on the Oga Peninsula. Namahage wears an ogre mask a…

• Aomori

Four of the large Nebuta floats that have been used in the Nebuta Festival are on displa…

• Miyagi

In Yamamoto Town, visitors can experience "strawberry picking" at tourist stra…

• Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

• Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

• Iwate

A 15-minute walk from Morioka station takes you to Morioka Castle, officially recognised…

• Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…

• Miyagi

Anpanman Museum is a hands-on museum that realizes children's wishes to meet Anpanma…

• Iwate

This is one of the largest illumination events in the Tohoku region that will illuminate…

• Akita

The Nyuto Onsenkyo "Yumeguri-go" is a shuttle bus that circulates among the se…

• Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

• Aomori

The 2.5km Hakkoda Ropeway offers superb views of the natural scenery of the Hakkoda Moun…

• Iwate

It is a culture unique to this region, born from the "spirit of hospitality" h…

• Miyagi

Shiogama-jinja Shrine has long been revered by ordinary people for protecting the Tohoku…

• Akita

Odate City Tourist Exchange Center Akita Dog Visitor Centre (Akita Inu no Sato) where vi…

• Iwate

With 1,200 years of history, Osawa Onsen is popular with people coming both for its seas…

• Miyagi

Sendai Umino-Mori Aquarium houses the largest open-air stadium in Tohoku. In addition to…

• Iwate

Appi Kogen is a 2,000-hectare stretch of highlands 800m to 900m above sea level. The hig…

• Aomori

Hirosaki Castle was constructed back in 1611. The castle and the surrounding park opened…

• Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

• Aomori

Hirosaki Apple Park covers an area of approximately 9.7 hectares, with 2,300 apple trees…

• Miyagi

Sendai Castle (Aoba Castle) was the residence of Date 620,000 goku. The castle was built…