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Tsunagi Onsen

  • Iwate

Tsunagi Onsen is located near Lake Gosho, a popular scenic location with views of Mount …

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Tsunagi Onsen

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Okama Crater of Zao

  • Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater of Zao

National Fireworks Competition “Omagari Hanabi”

  • Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

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National Fireworks Competition “Omagari Hanabi”

Ruins of the Great East Japan Earthquake Sendai Arahama El…

  • Miyagi

Arahama Elementary School, where 320 students, teachers, and residents evacuated after t…

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Ruins of the Great East Japan Earthquake Sendai Arahama El…

Kajo Park

  • Yamagata

Yamagata Castle was constructed in 1592 by Yoshiaki Mogami, one of Tohoku’s promin…

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Kajo Park

Kakunodate Cherry Blossom Festival

  • Akita

Kakunodate Town in Senboku, Akita Prefecture, is also known as the “Little Kyoto o…

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Kakunodate Cherry Blossom Festival

Geibikei Gorge

  • Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

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Geibikei Gorge

Pia Bandai

  • Niigata

This market features the very best foods that Niigata has to offer, from merry-go-round …

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Pia Bandai

Tamagawa Onsen

  • Akita

Tamagawa Onsen is unique in Japan for two reasons. The first is that it is the source of…

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Tamagawa Onsen

Atsumi Onsen

  • Yamagata

Atsumi Onsen is a hot spring brimming with nature that has prospered along the clear str…

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Atsumi Onsen

Zao Onsen / Zao Hot Springs

  • Yamagata

Zao Onsen was first discovered 1,900 years ago by Kibi Tagayu, who served in the army du…

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Zao Onsen / Zao Hot Springs

Aomori Tourist Information Center, ASPAM

  • Aomori

Aomori Tourist Information Center, ASPAM is characterized by being a building with an eq…

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Aomori Tourist Information Center, ASPAM

Senshu Park

  • Akita

Senshu Park is the site of the 200,000 stone castle of Satake of the Akita Domain and is…

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Senshu Park

Hirosaki Apple Park

  • Aomori

Hirosaki Apple Park covers an area of approximately 9.7 hectares, with 2,300 apple trees…

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Hirosaki Apple Park

Nebuta Museum Wa Rasse

  • Aomori

Four of the large Nebuta floats that have been used in the Nebuta Festival are on displa…

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Nebuta Museum Wa Rasse

Chuson-ji Temple

  • Iwate

The "Cultural Heritage of Hiraizumi" was registered as a World Heritage Site i…

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Chuson-ji Temple

Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

 Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The can…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Sendai Castle ruins

  • Miyagi

Sendai Castle (Aoba Castle) was the residence of Date 620,000 goku. The castle was built…

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Sendai Castle ruins

Yamamoto Strawberry Farm

  • Miyagi

Yamamoto Strawberry Farm is one of the largest strawberry farms in Tohoku. It is located…

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Yamamoto Strawberry Farm

Risshaku-ji Temple

  • Yamagata

Risshaku-ji Temple is popularly known as Yamadera (Mountain Temple). The rocky mountain …

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Risshaku-ji Temple

Koiwai Farm

  • Iwate

Koiwai Farm, one of the largest private integrated farms in Japan with a history of over…

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Koiwai Farm

Namahage Sedo Festival

  • Akita

The Namahage Sedo Festival is one of the Michinoku Godai Snow Festivals (five major snow…

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Namahage Sedo Festival

Gozanoishi Shrine (Semboku City, Akita Prefecture)

  • Akita

The name Gozanoishi Shrine (sitting stone shrine) is derived from the fact that Lord Sat…

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Gozanoishi Shrine (Semboku City, Akita Prefecture)

Uesugi Jinja Shrine

  • Yamagata

Uesugi Jinja Shrine was built on the grounds of the former Yonezawa Castle to enshrine K…

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Uesugi Jinja Shrine

Hirosaki Castle Snow Lantern Festival

  • Aomori

At the Hirosaki Castle Snow Lantern Festival, one of the five major snow festivals in Mi…

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Hirosaki Castle Snow Lantern Festival

Bandai-Azuma Skyline

  • Fukushima

Mount Azuma-kofuji rises 1,707 meters above sea level in the western part of Fukushima C…

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Bandai-Azuma Skyline

Mt. Chokai

  • Multiple Areas

Facing the Japan Sea, the unique topography of Mount Chokai rises dramatically from sea …

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Mt. Chokai

Hyoko Lake

  • Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

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Hyoko Lake

Wanko Soba

  • Iwate

It is a culture unique to this region, born from the "spirit of hospitality" h…

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Wanko Soba

Hijiori Onsen

  • Yamagata

A hot spring resort town that still retains the atmosphere of a traditional therapeutic …

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Hijiori Onsen

Senami Onsen

  • Niigata

Senami Onsen is a famous hot spring resort just 10 minutes by car from Murakami Station.…

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Senami Onsen

Bandai-Azuma Skyline (Snow Corridor)

  • Fukushima

The Bandai-Azuma Skyline is a 29-km sightseeing driving route meandering through the Azu…

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Bandai-Azuma Skyline (Snow Corridor)

Papillary hot spring village "Yumeguri" (bus)

  • Akita

The Nyuto Onsenkyo "Yumeguri-go" is a shuttle bus that circulates among the se…

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Papillary hot spring village "Yumeguri" (bus)

Seikan Ferry Memorial Ship Hakkodamaru

  • Aomori

It is possible to come and go between Honshu and Hokkaido by Shinkansen now that the Sei…

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Seikan Ferry Memorial Ship Hakkodamaru

Kiritanpo-Making Experience (Odate, Akita Prefecture)

  • Akita

Kiritanpo is a local Akita hot pot dish that includes tanpo (pounded rice baked on a ced…

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Kiritanpo-Making Experience (Odate, Akita Prefecture)

Oirase Mountain Stream

  • Aomori

Oirase Mountain Stream is one of the most popular attractions in Tohoku and has been awa…

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Oirase Mountain Stream

Toki Messe (Niigata Convention Centre)

  • Niigata

Toki Messe is a convention centre located at the mouth of the Shinano River meeting the …

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Toki Messe (Niigata Convention Centre)

Hachinohe Sansha Taisai Festival (UNESCO Intangible Cultur…

  • Aomori

For more information, please visit the VISIT Hachinohe website.The Hachinohe Sansha Tais…

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Hachinohe Sansha Taisai Festival (UNESCO Intangible Cultur…

Uesugi Snow Lantern Festival Festival

  • Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

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Uesugi Snow Lantern Festival Festival
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