• Niigata

Toki Messe is a convention centre located at the mouth of the Shinano River meeting the …

• Miyagi

Matsushima Fish Market is about 10 minutes on foot from Matsushima-Kaigan Station on the…

• Fukushima

Mount Azuma-kofuji rises 1,707 meters above sea level in the western part of Fukushima C…

• Akita

Surrounded by a forest of beech trees, the open-air baths (simple sulfur spring) offer a…

• Aomori

You can participate in the event “empty-handed”.Clothing (long boa coat, war…

• Fukushima

The largest hall, Takine Goten (Takine Hall), is absolutely breathtaking. The "Tsuk…

• Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

• Aomori

Passing along the shores of flowers, the trail takes you through a thousand different ty…

• Fukushima

Akabeko is a folk toy born in Aizu and also considered a lucky charm. Paint it as y…

• Yamagata

Visitors can experience climbing to the inner sanctuary at the top of the 1,015-step sta…

• Fukushima

This is a famous hot spring that has been used for over a thousand years. Together with …

• Akita

Godzilla Rock is a rock on the craggy shore of Shiosezaki, on the southern side of the O…

• Miyagi

Sakunami Onsen was officially founded in 1796. Legend has it that the spring waters were…

• Multiple Areas

Mt. Kurikoma is located in the center of the Tohoku region at an elevation of 1,626 mete…

• Aomori

This is a tour that you can only experience in Oma, the sanctuary of pole-fishing for tu…

• Iwate

The “Kotatsu Train” is a sightseeing train operating exclusively on Saturday…

• Iwate

The distinctively designed building on the corner of Morioka Castle Ruins Park (Iwate Pa…

• Fukushima

This popular spot exhibits about 800 kinds of creatures, such as colorful tropical fish,…

• Miyagi

[JR Fruits Park Sendai ARAHAMA: a hands-on tourist farm] Visitors can experience pi…

• Niigata

Sake has been used in religious ceremonies since 700 AD. For nearly 1,000 years, sake wa…

• Iwate

The Miyazawa Kenji Fairy Tale Village gives visitors the opportunity to enjoy hands-on l…

• Aomori

It is possible to come and go between Honshu and Hokkaido by Shinkansen now that the Sei…

• Fukushima

The 100km2 Lake Inawashiro is one of the largest lakes in Japan. The lake is so big that…

• Niigata

Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…

• Akita

The Namahage Sedo Festival is one of the Michinoku Godai Snow Festivals (five major snow…

• Aomori

This local dish has been representative of the Hachinohe region for a long time. It is m…

• Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

• Aomori

Senjojiki Coast features a vast ledge that is said to be where a nobleman spread out 1,0…

• Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

• Akita

The Oga Peninsula's scenery and nature can be experienced by riding the latest e-bik…

• Miyagi

With an area of 491 hectares (369 hectares for Izunuma Swamp and 122 hectares for Uchinu…

• Akita

The Yokote Kamakura Festival is a festival where you can enjoy the Koshogatsu event (Lit…

• Akita

One night, Mr. Shuun Konaka, the deputy chief priest of Unshoji Temple, fell in love wit…

• Niigata

Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…

• Miyagi

With over 400 years of history, Togatta Onsen has long been popular with people seeking …

• Fukushima

Maki-e is a unique Japanese craft technique in which lacquerware surfaces are painted wi…

• Akita

This facility introduces Akita City's traditional events and folk performing arts, s…

• Iwate

Morioka Hachimangu Shrine was built in 1680 by the 29th feudal lord Shigenobu Nanbu. The…

• Niigata

This highland region comprises seven hot springs, including Myoko, Akakura, Ikenotaira, …

• Miyagi

Experience the Miyagi Olle Osaki and Naruko Onsen Course, which opened in September 2028…