【What is Yonezawa Beef?】

Yonezawa Beef refers to beef cattle of the Japanese Black breed, raised for at least 18 months by livestock farmers in the three cities and five towns of the Okitama region. It is characterized by an excellent appearance, meat quality, and fat marbling, as certified by a stamp on the carcass.

It is a rare beef that combines traditional flavor and deliciousness. Its finely marbled fat truly melts in your mouth, offering a truly moving experience when eaten.

Due to this taste and deep history, Yonezawa Beef was registered under the Geographical Indication (GI) Protection System in March 2017.

【Characteristics】

Its most notable features are the fine marbling and the exceptional quality of its fat. This high-quality fat possesses umami and aroma, and melts at a low temperature, creating a melt-in-your-mouth texture.

The secret to this superior fat lies in the climate and natural environment of the Okitama region, combined with the breeding techniques cultivated over many years through trial and error by our predecessors.

Enjoy it your preferred way, such as in sukiyaki or as steak.

【Major Yonezawa Beef Retailers】

Please check the following websites:

・Yonezawa Noren Association (http://yonezawagyu-norenkai.com/)

・Yonezawa Beef Brand Promotion Council (http://yonezawagyu.jp)

We invite you to savor the supreme taste of “Yonezawa Beef,” born from the fertile Yonezawa Basin in the upper reaches of the Mogami River.