The towns of Watari and Yamamoto boast the highest strawberry production in the Tohoku region. In addition to Miyagi Prefecture’s original strawberry varieties such as Mou Ikko and Niko Niko Berry, other cultivars such as Tochi Otome and Beni Hoppe are also grown here. The strawberries grown in this region are highly valued throughout Japan for their good balance of sweetness and acidity thanks to a suitable climate and the meticulous care of the growers. In addition to being sold fresh, strawberries are used in a variety of processed products such as wine and jam.