Arts Towada is a project based on the concept of developing the outside space along Kanchogai Avenue as a museum by putting a variety of art work on display. Kanchogai is a main road in the city and is dotted with fanciful public art.

As part of this art project, the museum's exhibition spaces have large glass openings that create a sense that the artworks are exhibited for the city outside as well. Permanent works of Japanese and foreign artists who are active in the field of contemporary art are located not only in the exhibition rooms of the museum but also in various places such as courtyards, rooftops, and staircases.