Tagajo Gourmet Brand "Shiro no Murasaki"

Rice has been cultivated in the Tagajo environs since ancient times.

Rice has been cultivated in the Tagajo environs since ancient times. In a return to these roots, rice producers today are cultivating ancient rice, known as kodaimai, thought to be similar to the earliest species of rice grown in Japan. This ancient variety, with its beautiful purple hue, has a crackly texture and satisfying chewiness. In addition, it is rich in minerals, vitamins, anthocyanin—a type of polyphenol—and other nutrients, making it popular among people who care about beauty and health. Shiro no Murasaki is the general brand name for gourmet products made using ancient rice, a specialty of the historic city of Tagajo.
Today, restaurants and cafés in Tagajo City serve bread, noodle dishes, and sweets made with ancient rice. In addition, supermarkets and farm stands sell sake and packs of ancient rice. Each product is creatively crafted to highlight the history of Tagajo and the delicious flavor of ancient rice.

General Information

Year-end/New Year holiday (December 29 through January 3 of the following year) *Open from 10:00 a.m. – 4:00 p.m.
At JR Tagajo Station
Official Website


Tagajo City Tourism Association
*For information on restaurants, please refer to the Tagajo City Tourism Association website.
Telephone Number