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Imoni Festival

  • Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

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Imoni Festival

National Fireworks Competition “Omagari Hanabi”

  • Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

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National Fireworks Competition “Omagari Hanabi”

Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

Katakai Festival

  • Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

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Katakai Festival

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Aizu Festival

  • Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

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Aizu Festival

Mt. Osore Grand Festival

  • Aomori

Mt. Osore is Japan’s foremost sacred ground, located at the center of the Shimokit…

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Mt. Osore Grand Festival

Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The candles a…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Nishimonai Bon Odori Dance

  • Akita

The Nishimonai Bon Odori in Ugo Town, Akita Prefecture, is one of the three most popular…

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Nishimonai Bon Odori Dance

Fukushima Flower Gallery

  • Fukushima

Fukushima City is dotted with many famous flower spots that charm visitors, including Ha…

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Fukushima Flower Gallery

Kokuseki-ji Temple Somin-sai Festival

  • Iwate

The Kokuseki-ji Temple Somin-sai Festival is a so-called “hadaka matsuri” (n…

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Kokuseki-ji Temple Somin-sai Festival

Spring Fujiwara Festival

  • Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

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Spring Fujiwara Festival

Nagaoka Festival

  • Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

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Nagaoka Festival

Historic Site Osarizawa Mine (Kazuno City, Akita Prefectur…

  • Akita

Historic Site Osarizawa Mine, which is recognized as a Heritage of Industrial Modernizat…

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Historic Site Osarizawa Mine (Kazuno City, Akita Prefectur…

Kakunodate Cherry Blossom Festival

  • Akita

Kakunodate Town in Senboku, Akita Prefecture, is also known as the “Little Kyoto o…

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Kakunodate Cherry Blossom Festival

Paper Balloon Festival of Kamihinokinai

  • Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

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Paper Balloon Festival of Kamihinokinai

Shinjo Festival

  • Yamagata

The Shinjo Festival of Shinjo in Yamagata Prefecture has a history of more than 260 year…

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Shinjo Festival

Inukko Festival

  • Akita

The Inukko Festival is a folk event of the Yuzawa region that is said to have a history …

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Inukko Festival

Sendai Tanabata Festival

  • Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

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Sendai Tanabata Festival

Akita Kanto Festival

  • Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

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Akita Kanto Festival

Shibata Red Spider Lily Festival

  • Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

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Shibata Red Spider Lily Festival

Morioka Fireworks Festival

  • Iwate

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Morioka Fireworks Festival

Morioka Autumn Festival / Mountains

  • Iwate

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Morioka Autumn Festival / Mountains

Ishinomaki Kawabiraki Festival

  • Miyagi

The Ishinomaki Kawabiraki Festival was started as a festival to give thanks to Kawamura …

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Ishinomaki Kawabiraki Festival

Kitakami Michinoku Geino Festival

  • Iwate

Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…

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Kitakami Michinoku Geino Festival

Hanamaki Festival

  • Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

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Hanamaki Festival

Iwaki Fireworks Festival

  • Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

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Iwaki Fireworks Festival

Komachi Festival

  • Akita

Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…

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Komachi Festival

Daito-Ohara Water Throwing Festival

  • Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

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Daito-Ohara Water Throwing Festival

Nihonmatsu Kiku Ningyo

  • Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

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Nihonmatsu Kiku Ningyo

Cosmos & Kochia de COKO Festa (National Michinoku Forest L…

  • Miyagi

Held every year from mid-September to mid-October.Visitors can enjoy the Zao mountain ra…

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Cosmos & Kochia de COKO Festa (National Michinoku Forest L…

Matsushima Oyster Festival

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known fo…

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Matsushima Oyster Festival

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi

Hirosaki Castle Snow Lantern Festival

  • Aomori

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Hirosaki Castle Snow Lantern Festival

Enormous works of art made out of rice straw! Visit the Wa…

  • Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

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Enormous works of art made out of rice straw! Visit the Wa…

Nanokado Hadaka Mairi Festival

  • Fukushima

The unusual festival known as Nanokado Hadaka Mairi is held annually on the night of 7 J…

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Nanokado Hadaka Mairi Festival

[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…

  • Iwate

Hanamaki is the hometown of famed children's writer Kenji Miyazawa. The Miyazawa Ken…

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[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…

Michinoku Yosakoi Festival

  • Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

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Michinoku Yosakoi Festival

Sendai Aoba Festival

  • Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

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Sendai Aoba Festival

Bunsui Oiran Dochu Parade

  • Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

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Bunsui Oiran Dochu Parade
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