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Kakunodate Cherry Blossom Festival

  • Akita

Kakunodate Town in Senboku, Akita Prefecture, is also known as the “Little Kyoto o…

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Kakunodate Cherry Blossom Festival

National Fireworks Competition “Omagari Hanabi”

  • Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

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National Fireworks Competition “Omagari Hanabi”

Hirosaki Cherry Blossom Festival

  • Aomori

Hirosaki Park is home to about 2,600 cherry trees of 52 different types, which are in fu…

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Hirosaki Cherry Blossom Festival

Row of cherry trees on Mt.

  • Aomori

Hirosaki City is home not only to the Hirosaki Park Cherry Blossom Festival, but also to…

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Row of cherry trees on Mt.

Nebuta Museum Wa Rasse

  • Aomori

Four of the large Nebuta floats that have been used in the Nebuta Festival are on displa…

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Nebuta Museum Wa Rasse

Nagaoka Festival

  • Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

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Nagaoka Festival

Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Nicchu Line Weeping Cherry Blossom

  • Fukushima

A part of the site of the former Japan National Railways (JNR) Nichu Line, which was clo…

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Nicchu Line Weeping Cherry Blossom

Imoni Festival

  • Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

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Imoni Festival

Nishimonai Bon Odori Dance

  • Akita

The Nishimonai Bon Odori in Ugo Town, Akita Prefecture, is one of the three most popular…

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Nishimonai Bon Odori Dance

Mt. Osore Grand Festival

  • Aomori

Mt. Osore is Japan’s foremost sacred ground, located at the center of the Shimokit…

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Mt. Osore Grand Festival

Fukushima Flower Gallery

  • Fukushima

Fukushima City is dotted with many famous flower spots that charm visitors, including Ha…

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Fukushima Flower Gallery

Takada Castle Site Park Cherry Blossom Festival

  • Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

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Takada Castle Site Park Cherry Blossom Festival

Katakai Festival

  • Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

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Katakai Festival

Tsugaru-han Neputa Village

  • Aomori

Visitors can experience the charms of Tsugaru in its entirety through exhibitions of Hir…

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Tsugaru-han Neputa Village

Aizu Festival

  • Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

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Aizu Festival

Spring Fujiwara Festival

  • Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

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Spring Fujiwara Festival

Akita Kanto Festival

  • Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

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Akita Kanto Festival

Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

 Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The can…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Sakata Festival

  • Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

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Sakata Festival

Sendai Tanabata Festival

  • Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

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Sendai Tanabata Festival

Shibata Red Spider Lily Festival

  • Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

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Shibata Red Spider Lily Festival

Hirosaki Castle Snow Lantern Festival

  • Aomori

At the Hirosaki Castle Snow Lantern Festival, one of the five major snow festivals in Mi…

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Hirosaki Castle Snow Lantern Festival

Shiogama Minato Festival

  • Miyagi

The Shiogama Minato Festival is counted as one of Japan’s top three boat festivals…

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Shiogama Minato Festival

Hanamaki Festival

  • Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

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Hanamaki Festival

Iwaki Fireworks Festival

  • Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

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Iwaki Fireworks Festival

Oirase Ice Fall Night Tour in Winter

  • Multiple Areas

The "Oirase Stream" runs for about 14 km from Lake Towada to YakeyamaLocated i…

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Oirase Ice Fall Night Tour in Winter

Inukko Festival

  • Akita

The Inukko Festival is a folk event of the Yuzawa region that is said to have a history …

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Inukko Festival

Chagu Chagu Umakko Festival

  • Iwate

Held on the second Saturday of June each year, the Chagu Chagu Umakko Festival is one of…

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Chagu Chagu Umakko Festival

Shinjo Festival

  • Yamagata

The Shinjo Festival of Shinjo in Yamagata Prefecture has a history of more than 260 year…

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Shinjo Festival

Sendai Aoba Festival

  • Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

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Sendai Aoba Festival

Kokuseki-ji Temple Somin-sai Festival

  • Iwate

The Kokuseki-ji Temple Somin-sai Festival is a so-called “hadaka matsuri” (n…

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Kokuseki-ji Temple Somin-sai Festival

British Hills (authentic British tea time & restaurant)

  • Fukushima

the 12th to 18th centuries. On its premises, guests can enjoy afternoon tea in authentic…

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British Hills (authentic British tea time & restaurant)

Asamushi Onsen Hotaruko "SnowHike" Tour

  • Aomori

・What is SnowHike? ・SnowHike is a combination of the best features of skis and snowsh…

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Asamushi Onsen Hotaruko "SnowHike" Tour

Bunsui Oiran Dochu Parade

  • Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

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Bunsui Oiran Dochu Parade

Matsushima Oyster Festival

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known fo…

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Matsushima Oyster Festival

Taimatsu Akashi Festival

  • Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

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Taimatsu Akashi Festival

Mikoda Market

  • Iwate

It is the largest morning market in Japan as a cooperative format, and if you turn down …

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Mikoda Market

Sunflower Hill (Sambongi, Osaki City)

  • Miyagi

The 6-hectare “Sunflower Hill” is covered with 420,000 sunflowers, and the &…

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Sunflower Hill (Sambongi, Osaki City)
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