• Akita

Kakunodate Town in Senboku, Akita Prefecture, is also known as the “Little Kyoto o…

• Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

• Aomori

Hirosaki Park is home to about 2,600 cherry trees of 52 different types, which are in fu…

• Aomori

Hirosaki City is home not only to the Hirosaki Park Cherry Blossom Festival, but also to…

• Aomori

Four of the large Nebuta floats that have been used in the Nebuta Festival are on displa…

• Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

• Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

• Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

• Fukushima

A part of the site of the former Japan National Railways (JNR) Nichu Line, which was clo…

• Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

• Akita

The Nishimonai Bon Odori in Ugo Town, Akita Prefecture, is one of the three most popular…

• Aomori

Mt. Osore is Japan’s foremost sacred ground, located at the center of the Shimokit…

• Fukushima

Fukushima City is dotted with many famous flower spots that charm visitors, including Ha…

• Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

• Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

• Aomori

Visitors can experience the charms of Tsugaru in its entirety through exhibitions of Hir…

• Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

• Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

• Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

• Fukushima

 Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The can…

• Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

• Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

• Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

• Aomori

At the Hirosaki Castle Snow Lantern Festival, one of the five major snow festivals in Mi…

• Miyagi

The Shiogama Minato Festival is counted as one of Japan’s top three boat festivals…

• Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

• Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

• Multiple Areas

The "Oirase Stream" runs for about 14 km from Lake Towada to YakeyamaLocated i…

• Akita

The Inukko Festival is a folk event of the Yuzawa region that is said to have a history …

• Iwate

Held on the second Saturday of June each year, the Chagu Chagu Umakko Festival is one of…

• Yamagata

The Shinjo Festival of Shinjo in Yamagata Prefecture has a history of more than 260 year…

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Iwate

The Kokuseki-ji Temple Somin-sai Festival is a so-called “hadaka matsuri” (n…

• Fukushima

the 12th to 18th centuries. On its premises, guests can enjoy afternoon tea in authentic…

• Aomori

・What is SnowHike?　・SnowHike is a combination of the best features of skis and snowsh…

• Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

• Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known fo…

• Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

• Iwate

It is the largest morning market in Japan as a cooperative format, and if you turn down …

• Miyagi

The 6-hectare “Sunflower Hill” is covered with 420,000 sunflowers, and the &…