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Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

National Fireworks Competition “Omagari Hanabi”

  • Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

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National Fireworks Competition “Omagari Hanabi”

Aomori Nebuta Matsuri

  • Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

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Aomori Nebuta Matsuri

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Sendai Aoba Festival

  • Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

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Sendai Aoba Festival

Lake Towada Winter Story Festival

  • Aomori

The Lake Towada Winter Story Festival is a major annual event held at the mysterious, sn…

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Lake Towada Winter Story Festival

Katakai Festival

  • Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

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Katakai Festival

Sendai Pageant of Starlight

  • Miyagi

A symbol of winter, the Sendai Pageant of Starlight transforms Sendai, which is known as…

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Sendai Pageant of Starlight

Sakata Festival

  • Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

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Sakata Festival

Nishimonai Bon Odori Dance

  • Akita

The Nishimonai Bon Odori in Ugo Town, Akita Prefecture, is one of the three most popular…

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Nishimonai Bon Odori Dance

Hirosaki Cherry Blossom Festival

  • Aomori

Hirosaki Park is home to about 2,600 cherry trees of 52 different types, which are in fu…

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Hirosaki Cherry Blossom Festival

Namahage Sedo Festival

  • Akita

The Namahage Sedo Festival is one of the Michinoku Godai Snow Festivals (five major snow…

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Namahage Sedo Festival

Imoni Festival

  • Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

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Imoni Festival

Akita Kanto Festival

  • Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

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Akita Kanto Festival

Sendai Tanabata Festival

  • Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

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Sendai Tanabata Festival

Kitakami Tenshochi Cherry Blossom Festival

  • Iwate

Held from 9 April to 30 April, the Kitakami Tenshochi Cherry Blossom Festival attracts l…

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Kitakami Tenshochi Cherry Blossom Festival

Zao Juhyo Festival

  • Yamagata

Zao is home to one of Japan’s largest ski resorts and the legendary hoar frosts kn…

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Zao Juhyo Festival

Autumn colors of the Kakkonda River

  • Iwate

Located in the upper reaches of the Kakkonda River, which is part of Towada-Hachimantai …

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Autumn colors of the Kakkonda River

Lotus Festival at Lake Izunuma-Uchinuma

  • Miyagi

The Lotus Festival is held when the lotuses bloom at Izunuma-Uchinuma, Tohoku’s la…

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Lotus Festival at Lake Izunuma-Uchinuma

Rokugo no Kamakura (Takeuchi)

  • Akita

Rokugo no Kamakura is a little New Years event with over 700 years of history, held annu…

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Rokugo no Kamakura (Takeuchi)

Experience Ichinoseki Daito Ohara Mizukake Festival, an En…

  • Iwate

This tour lets you experience the lifestyle and bonds of Japanese people.You and communi…

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Experience Ichinoseki Daito Ohara Mizukake Festival, an En…

Hatsu-uma Festival (tiger dance for fire prevention)

  • Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

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Hatsu-uma Festival (tiger dance for fire prevention)

Daito-Ohara Water Throwing Festival

  • Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

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Daito-Ohara Water Throwing Festival

Fukushima Waraji (Straw Sandals) Festival

  • Fukushima

The Fukushima Waraji (Straw Sandals) Festival takes place in early August each year and …

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Fukushima Waraji (Straw Sandals) Festival

Aizu Festival

  • Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

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Aizu Festival

The World’s Longest Row of Cherry Blossom Trees

  • Aomori

In addition to the cherry blossom festival held in Hirosaki Park, at the foot of Mt. Iwa…

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The World’s Longest Row of Cherry Blossom Trees

Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The candles a…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Inukko Festival

  • Akita

The Inukko Festival is a folk event of the Yuzawa region that is said to have a history …

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Inukko Festival

Kakunodate Cherry Blossom Festival

  • Akita

Kakunodate Town in Senboku, Akita Prefecture, is also known as the “Little Kyoto o…

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Kakunodate Cherry Blossom Festival

Odate Amekkoichi (Odate Amekko Fair)

  • Akita

This wintery festival has been continued for over 400 years. It is held annually on the …

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Odate Amekkoichi (Odate Amekko Fair)

Tsuruoka Tenjin Festival (Ghost Festival)

  • Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

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Tsuruoka Tenjin Festival (Ghost Festival)

Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

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Yonezawa Uesugi Festival

The Dondendaira Lily Garden, the largest in eastern Japan

  • Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

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The Dondendaira Lily Garden, the largest in eastern Japan

Enormous works of art made out of rice straw! Visit the Wa…

  • Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

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Enormous works of art made out of rice straw! Visit the Wa…

Aizu Tajima Gion Festival

  • Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

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Aizu Tajima Gion Festival

Shinjo Festival

  • Yamagata

The Shinjo Festival of Shinjo in Yamagata Prefecture has a history of more than 260 year…

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Shinjo Festival

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi

Tendo Cherry Blossom Festival: Human Shogi

  • Yamagata

Tendo in Yamagata Prefecture is famous as a producing area of shogi pieces. One of the m…

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Tendo Cherry Blossom Festival: Human Shogi

Chagu Chagu Umakko Festival

  • Iwate

Held on the second Saturday of June each year, the Chagu Chagu Umakko Festival is one of…

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Chagu Chagu Umakko Festival

Tokamachi Snow Festival

  • Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

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Tokamachi Snow Festival
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