• Miyagi

Hadaka-mairi (an event in which pilgrims parade through the streets of Sendai to visit a…

• Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

• Aomori

• Fukushima

Fukushima City is dotted with many famous flower spots that charm visitors, including Ha…

• Iwate

• Multiple Areas

The "Oirase Stream" runs for about 14 km from Lake Towada to YakeyamaLocated i…

• Aomori

・What is SnowHike?　・SnowHike is a combination of the best features of skis and snowsh…

• Iwate

The Sansa Odori is a dance that has been handed down since the feudal era and is said to…

• Iwate

Located in the upper reaches of the Kakkonda River, which is part of Towada-Hachimantai …

• Iwate

This is one of the largest illumination events in the Tohoku region that will illuminate…

• Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

• Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

• Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

• Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

• Fukushima

• Miyagi

• Miyagi

The Kanezaki Sohonten Sasakamakan is a hands-on facility where visitors can enjoy not on…

• Akita

This lively festival is lauded for its festival music, which is said to be the best in J…

• Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

• Aomori

Visitors can experience the charms of Tsugaru in its entirety through exhibitions of Hir…

• Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Fukushima

This traditional fire festival has been held annually for 420 years.It is said that the …

• Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

• Akita

The Namahage Sedo Festival is one of the Michinoku Godai Snow Festivals (five major snow…

• Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

• Iwate

When you enter Tono Furusato Village, you will be surrounded by the retro scenery of a J…

• Miyagi

• Iwate

The Kokuseki-ji Temple Somin-sai Festival is a so-called “hadaka matsuri” (n…

• Iwate

This is a traditional event that has been held for more than 200 years, originating from…

• Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

• Yamagata

The Yonezawa Uesugi Festival is a festival that heralds spring in Yonezawa and is held b…

• Akita

The ice trees of Mt. Moriyoshi, counted among Japan's three great ice trees alongsid…

• Miyagi

The 6-hectare “Sunflower Hill” is covered with 420,000 sunflowers, and the &…

• Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

• Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

• Aomori

Hirosaki City is home not only to the Hirosaki Park Cherry Blossom Festival, but also to…

• Iwate

Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…

• Akita