• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

• Fukushima

Located in Nishida-cho, Koriyama City, Takashiba Deco-Yashiki is the birthplace of Mihar…

• Fukushima

Fukushima City is dotted with many famous flower spots that charm visitors, including Ha…

• Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

• Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

• Niigata

The Naked Man Pushing Festival is held each year in snow that is usually more than 2m in…

• Iwate

This is a traditional event that has been held for more than 200 years, originating from…

• Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

• Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

• Miyagi

The Shiogama Minato Festival is counted as one of Japan’s top three boat festivals…

• Akita

This lively festival is lauded for its festival music, which is said to be the best in J…

• Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

• Yamagata

The festival features a succession of historical scenes reminiscent of the feudal era, i…

• Aomori

For more information, please visit the VISIT Hachinohe website.The Hachinohe Sansha Tais…

• Iwate

When you enter Tono Furusato Village, you will be surrounded by the retro scenery of a J…

• Iwate

Kitakami Tenshochi Park is located on the banks of the Kitakami River.It is known as one…

• Fukushima

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

• Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

• Miyagi

The 6-hectare “Sunflower Hill” is covered with 420,000 sunflowers, and the &…

• Aomori

Hirosaki City is home not only to the Hirosaki Park Cherry Blossom Festival, but also to…

• Miyagi

During the Sengoku Period, warlords from the Warring States period repeatedly fought for…

• Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

• Miyagi

• Miyagi

Yakurai Garden is a vast garden with 400 varieties of cultivated plants and flowers bloo…

• Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

• Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

• Iwate

It is the largest morning market in Japan as a cooperative format, and if you turn down …

• Fukushima

The Fukushima Waraji (Straw Sandals) Festival takes place in early August each year and …

• Miyagi

Jogi Nyorai Saiho-ji Temple is about 50 minutes by car from Sendai Station and 5 kilomet…

• Fukushima

• Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

• Iwate

Tono City in Iwate Prefecture is known as the “city of folklore.” The Tono D…

• Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

• Miyagi

The Ishinomaki Kawabiraki Festival was started as a festival to give thanks to Kawamura …

• Fukushima

• Yamagata

The dancers, led by the gorgeously decorated floats, overflowed into the midsummer night…

• Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…