• Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

• Iwate

Held on the second Saturday of June each year, the Chagu Chagu Umakko Festival is one of…

• Fukushima

 Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The can…

• Iwate

This is one of the largest illumination events in the Tohoku region that will illuminate…

• Aomori

The Hachinohe Enburi Festival is a traditional event heralding the coming of spring with…

• Yamagata

The dancers, led by the gorgeously decorated floats, overflowed into the midsummer night…

• Miyagi

Yakurai Garden is a vast garden with 400 varieties of cultivated plants and flowers bloo…

• Fukushima

The Fukushima Waraji (Straw Sandals) Festival takes place in early August each year and …

• Miyagi

The Kanezaki Sohonten Sasakamakan is a hands-on facility where visitors can enjoy not on…

• Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

• Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Yamagata

The Shinjo Festival of Shinjo in Yamagata Prefecture has a history of more than 260 year…

• Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

• Miyagi

The Ishinomaki Kawabiraki Festival was started as a festival to give thanks to Kawamura …

• Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

• Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

• Fukushima

Meeting point at Aizu Ashinomaki onsen Ookawaso 14:00 From 14:00 to 15:30 (Approx. 1.5 h…

• Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

• Fukushima

The shrine boasts a history of more than 2,000 years as the general guardian of Iwashiro…

• Akita

This lively festival is lauded for its festival music, which is said to be the best in J…

• Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

• Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

• Akita

The ice trees of Mt. Moriyoshi, counted among Japan's three great ice trees alongsid…

• Fukushima

The unusual festival known as Nanokado Hadaka Mairi is held annually on the night of 7 J…

• Iwate

Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…

• Multiple Areas

It is said that Taira no Kojiro Masakado, the founder of the Soma clan, thought of using…

• Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

• Iwate

It is the largest morning market in Japan as a cooperative format, and if you turn down …

• Fukushima

• Fukushima

• Aomori

■Highlights／Points✔While listening to the musical performances of the groups participat…

• Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

• Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

• Iwate

This is a traditional event that has been held for more than 200 years, originating from…

• Miyagi

The 6-hectare “Sunflower Hill” is covered with 420,000 sunflowers, and the &…

• Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

• Miyagi

During the Sengoku Period, warlords from the Warring States period repeatedly fought for…

• Miyagi

Rice has been cultivated in the Tagajo environs since ancient times. In a return to thes…

• Fukushima