• Miyagi

Experience the Miyagi Olle Osaki and Naruko Onsen Course, which opened in September 2028…

• Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

• Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

• Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

• Fukushima

 Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The can…

• Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

• Fukushima

The Fukushima Waraji (Straw Sandals) Festival takes place in early August each year and …

• Iwate

• Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

• Miyagi

Hadaka-mairi (an event in which pilgrims parade through the streets of Sendai to visit a…

• Aomori

The Aomori Nebuta Festival is one of Japan's representative fire festivals. The fest…

• Iwate

When you enter Tono Furusato Village, you will be surrounded by the retro scenery of a J…

• Yamagata

This mini tour takes you to the terraced rice paddies of Shikamura, one of the top 100 t…

• Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

• Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

• Miyagi

The Ishinomaki Kawabiraki Festival was started as a festival to give thanks to Kawamura …

• Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

• Iwate

The Kokuseki-ji Temple Somin-sai Festival is a so-called “hadaka matsuri” (n…

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

• Yamagata

The Shinjo Festival of Shinjo in Yamagata Prefecture has a history of more than 260 year…

• Miyagi

• Fukushima

This traditional fire festival has been held annually for 420 years.It is said that the …

• Akita

The ice trees of Mt. Moriyoshi, counted among Japan's three great ice trees alongsid…

• Iwate

Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…

• Iwate

Hanamaki is the hometown of famed children's writer Kenji Miyazawa. The Miyazawa Ken…

• Iwate

Held on the second Saturday of June each year, the Chagu Chagu Umakko Festival is one of…

• Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

• Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

• Fukushima

The shrine boasts a history of more than 2,000 years as the general guardian of Iwashiro…

• Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

• Aomori

Hirosaki City is home not only to the Hirosaki Park Cherry Blossom Festival, but also to…

• Fukushima

• Yamagata

Run through spectacular scenery and rough roads!Ishibuchi Buggy Challenge!This is an exp…

• Miyagi

The Kanezaki Sohonten Sasakamakan is a hands-on facility where visitors can enjoy not on…

• Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

• Aomori

• Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…