• Iwate

It is the largest morning market in Japan as a cooperative format, and if you turn down …

• Aomori

At the Hirosaki Castle Snow Lantern Festival, one of the five major snow festivals in Mi…

• Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

• Iwate

The Sansa Odori is a dance that has been handed down since the feudal era and is said to…

• Miyagi

Yakurai Garden is a vast garden with 400 varieties of cultivated plants and flowers bloo…

• Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

• Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

• Niigata

This summer festival takes place over the course of three days in early August in the ce…

• Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

• Akita

Historic Site Osarizawa Mine, which is recognized as a Heritage of Industrial Modernizat…

• Akita

The Namahage Sedo Festival is one of the Michinoku Godai Snow Festivals (five major snow…

• Akita

Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…

• Iwate

This is a traditional event that has been held for more than 200 years, originating from…

• Fukushima

Themed on Showa-era (1926-1989) nostalgia and romanticism, this event is held every year…

• Iwate

Hanamaki is the hometown of famed children's writer Kenji Miyazawa. The Miyazawa Ken…

• Fukushima

A part of the site of the former Japan National Railways (JNR) Nichu Line, which was clo…

• Aomori

・What is SnowHike?　・SnowHike is a combination of the best features of skis and snowsh…

• Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

• Yamagata

From late April to late November, locals operate a morning market in the hot spring reso…

• Miyagi

The 6-hectare “Sunflower Hill” is covered with 420,000 sunflowers, and the &…

• Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

• Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

• Miyagi

Since its opening in 1796, Sakunami Hot Spring has been visited by many people, includin…

• Fukushima

Meeting point at Aizu Ashinomaki onsen Ookawaso 14:00 From 14:00 to 15:30 (Approx. 1.5 h…

• Iwate

Tono City in Iwate Prefecture is known as the “city of folklore.” The Tono D…

• Yamagata

The Nanyo Chrysanthemum Festival is held annually from early October to mid-November aro…

• Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

• Yamagata

The festival features a succession of historical scenes reminiscent of the feudal era, i…

• Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

• Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

• Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

• Miyagi

• Fukushima

This traditional fire festival has been held annually for 420 years.It is said that the …

• Yamagata

This mini tour takes you to the terraced rice paddies of Shikamura, one of the top 100 t…

• Aomori

Hirosaki City is home not only to the Hirosaki Park Cherry Blossom Festival, but also to…

• Yamagata

The dancers, led by the gorgeously decorated floats, overflowed into the midsummer night…