• Multiple Areas

Go snowshoe trekking at a leisurely pace. Guides certified by the Akita Shirakami Guide …

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Akita

Rokugo no Kamakura is a little New Years event with over 700 years of history, held annu…

• Yamagata

From late April to late November, locals operate a morning market in the hot spring reso…

• Miyagi

The Shiogama Minato Festival is counted as one of Japan’s top three boat festivals…

• Aomori

For more information, please visit the VISIT Hachinohe website.The Hachinohe Sansha Tais…

• Fukushima

Meeting point at Aizu Ashinomaki onsen Ookawaso 14:00 From 14:00 to 15:30 (Approx. 1.5 h…

• Fukushima

The Fukushima Waraji (Straw Sandals) Festival takes place in early August each year and …

• Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

• Aomori

・What is SnowHike?　・SnowHike is a combination of the best features of skis and snowsh…

• Aomori

The Hachinohe Enburi Festival is a traditional event heralding the coming of spring with…

• Aomori

Visitors can experience the charms of Tsugaru in its entirety through exhibitions of Hir…

• Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

• Fukushima

Located in Nishida-cho, Koriyama City, Takashiba Deco-Yashiki is the birthplace of Mihar…

• Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

• Akita

This lively festival is lauded for its festival music, which is said to be the best in J…

• Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

• Fukushima

The shrine boasts a history of more than 2,000 years as the general guardian of Iwashiro…

• Aomori

The Aomori Nebuta Matsuri (festival) is a participatory festival in Aomori that attracts…

• Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

• Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

• Miyagi

Rice has been cultivated in the Tagajo environs since ancient times. In a return to thes…

• Iwate

It is the largest morning market in Japan as a cooperative format, and if you turn down …

• Multiple Areas

It is said that Taira no Kojiro Masakado, the founder of the Soma clan, thought of using…

• Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

• Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

• Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

• Niigata

The Naked Man Pushing Festival is held each year in snow that is usually more than 2m in…

• Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

• Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

• Yamagata

The Shinjo Festival of Shinjo in Yamagata Prefecture has a history of more than 260 year…

• Fukushima

the 12th to 18th centuries. On its premises, guests can enjoy afternoon tea in authentic…

• Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

• Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

• Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

• Akita

This wintery festival has been continued for over 400 years. It is held annually on the …

• Miyagi

Hadaka-mairi (an event in which pilgrims parade through the streets of Sendai to visit a…

• Miyagi

Yakurai Garden is a vast garden with 400 varieties of cultivated plants and flowers bloo…

• Fukushima

The unusual festival known as Nanokado Hadaka Mairi is held annually on the night of 7 J…

• Yamagata

The Nanyo Chrysanthemum Festival is held annually from early October to mid-November aro…