• Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

• Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

• Aomori

The Aomori Nebuta Festival is one of Japan's representative fire festivals. The fest…

• Miyagi

Experience the Miyagi Olle Osaki and Naruko Onsen Course, which opened in September 2028…

• Akita

This lively festival is lauded for its festival music, which is said to be the best in J…

• Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

• Miyagi

The Ishinomaki Kawabiraki Festival was started as a festival to give thanks to Kawamura …

• Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

• Iwate

The Kokuseki-ji Temple Somin-sai Festival is a so-called “hadaka matsuri” (n…

• Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

• Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

• Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

• Fukushima

Adding colour to Iwaki in summer, the Iwaki Fireworks Festival is a rarity in Japan beca…

• Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

• Fukushima

The Fukushima Waraji (Straw Sandals) Festival takes place in early August each year and …

• Fukushima

the 12th to 18th centuries. On its premises, guests can enjoy afternoon tea in authentic…

• Fukushima

The shrine boasts a history of more than 2,000 years as the general guardian of Iwashiro…

• Aomori

The Hachinohe Enburi Festival is a traditional event heralding the coming of spring with…

• Fukushima

The festival is held every February. Visitors are entertained by traditional performing …

• Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

• Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

• Yamagata

The Uesugi Snow Lantern Festival is held over two day on the second Saturday and Sunday …

• Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

• Multiple Areas

Go snowshoe trekking at a leisurely pace. Guides certified by the Akita Shirakami Guide …

• Yamagata

From late April to late November, locals operate a morning market in the hot spring reso…

• Yamagata

The Shinjo Festival of Shinjo in Yamagata Prefecture has a history of more than 260 year…

• Fukushima

• Aomori

■Highlights／Points✔While listening to the musical performances of the groups participat…

• Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

• Iwate

Located in the upper reaches of the Kakkonda River, which is part of Towada-Hachimantai …

• Akita

The ice trees of Mt. Moriyoshi, counted among Japan's three great ice trees alongsid…

• Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

• Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

• Miyagi

The Kanezaki Sohonten Sasakamakan is a hands-on facility where visitors can enjoy not on…

• Niigata

The Sado taiko (drumming) ensemble Kodo is renowned around the world for its performance…

• Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Fukushima

• Miyagi

Held every year from mid-September to mid-October.Visitors can enjoy the Zao mountain ra…

• Aomori