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Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

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Yonezawa Uesugi Festival

Chagu Chagu Umako

  • Iwate

This is a traditional event that has been held for more than 200 years, originating from…

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Chagu Chagu Umako

Murakami Grand Festival

  • Niigata

The Murakami Grand Festival is a splendid and magnificent festival that has continued si…

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Murakami Grand Festival

Shibata Red Spider Lily Festival

  • Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

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Shibata Red Spider Lily Festival

Busho Kart

  • Miyagi

During the Sengoku Period, warlords from the Warring States period repeatedly fought for…

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Busho Kart

Komachi Festival

  • Akita

Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…

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Komachi Festival

Motsu-ji Gokusui no En

  • Iwate

Gokusui no En recreates a Heian period poetry game, and involves poets dressed in Heian …

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Motsu-ji Gokusui no En

ONSEN Gastronomy Walking in Sakunami Hot Spring

  • Miyagi

Since its opening in 1796, Sakunami Hot Spring has been visited by many people, includin…

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ONSEN Gastronomy Walking in Sakunami Hot Spring

Taimatsu Akashi

  • Fukushima

This traditional fire festival has been held annually for 420 years.It is said that the …

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Taimatsu Akashi

Hijiori Onsen, Yamagata Prefecture] Experience the magnifi…

  • Yamagata

This mini tour takes you to the terraced rice paddies of Shikamura, one of the top 100 t…

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Hijiori Onsen, Yamagata Prefecture] Experience the magnifi…

Tsugaru Iwaki Skyline

  • Aomori

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Tsugaru Iwaki Skyline

Ishinomaki Kawabiraki Festival

  • Miyagi

The Ishinomaki Kawabiraki Festival was started as a festival to give thanks to Kawamura …

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Ishinomaki Kawabiraki Festival

Kitakami Tenshochi Park

  • Iwate

Kitakami Tenshochi Park is located on the banks of the Kitakami River.It is known as one…

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Kitakami Tenshochi Park

Iced tree Light Up/Juhyo Light-up

  • Yamagata

A light up of the Snow Monsters, the “Juhyo”.

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Iced tree Light Up/Juhyo Light-up

Autumn colors of the Kakkonda River

  • Iwate

Located in the upper reaches of the Kakkonda River, which is part of Towada-Hachimantai …

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Autumn colors of the Kakkonda River

Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a festival that heralds spring in Yonezawa and is held b…

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Yonezawa Uesugi Festival

Miyagi Olle Osaki/Naruko Onsen Course

  • Miyagi

Experience the Miyagi Olle Osaki and Naruko Onsen Course, which opened in September 2028…

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Miyagi Olle Osaki/Naruko Onsen Course

Hanamaki Festival

  • Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

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Hanamaki Festival

Niigata Festival

  • Niigata

This summer festival takes place over the course of three days in early August in the ce…

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Niigata Festival

Morioka Sasa Dance

  • Iwate

The Sansa Odori is a dance that has been handed down since the feudal era and is said to…

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Morioka Sasa Dance

Bandai Atami Onsen

  • Fukushima

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Bandai Atami Onsen

Akita City Summer Festival Ogawa Fireworks Festival (Akita…

  • Akita

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Akita City Summer Festival Ogawa Fireworks Festival (Akita…

[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…

  • Iwate

Hanamaki is the hometown of famed children's writer Kenji Miyazawa. The Miyazawa Ken…

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[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…

Ishibuchi Buggy Challenge!

  • Yamagata

Run through spectacular scenery and rough roads!Ishibuchi Buggy Challenge!This is an exp…

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Ishibuchi Buggy Challenge!

Kohata Flag Festival

  • Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

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Kohata Flag Festival

Cosmos & Kochia de COKO Festa (National Michinoku Forest L…

  • Miyagi

Held every year from mid-September to mid-October.Visitors can enjoy the Zao mountain ra…

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Cosmos & Kochia de COKO Festa (National Michinoku Forest L…

Jogi Nyorai Saiho-ji Temple

  • Miyagi

Jogi Nyorai Saiho-ji Temple is about 50 minutes by car from Sendai Station and 5 kilomet…

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Jogi Nyorai Saiho-ji Temple

Soma Noma Railway Spring / Autumn Horse Racing Tournament

  • Multiple Areas

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Soma Noma Railway Spring / Autumn Horse Racing Tournament

Murayama Tokunai Festival

  • Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

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Murayama Tokunai Festival

Hitaka Hibuse Festival

  • Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

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Hitaka Hibuse Festival

Kitakata Retro Yokocho (Alleyway)

  • Fukushima

Themed on Showa-era (1926-1989) nostalgia and romanticism, this event is held every year…

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Kitakata Retro Yokocho (Alleyway)

Fujiko Yutaku Dance (Fujisato -cho, Akita Prefecture)

  • Akita

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Fujiko Yutaku Dance (Fujisato -cho, Akita Prefecture)

Yamagata Hanakasa Festival

  • Yamagata

The dancers, led by the gorgeously decorated floats, overflowed into the midsummer night…

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Yamagata Hanakasa Festival

Sendai City Wild Grass Garden

  • Miyagi

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Sendai City Wild Grass Garden

Cherry blossoms in Kaiseiyama Park

  • Fukushima

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Cherry blossoms in Kaiseiyama Park

Date Station Building

  • Fukushima

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Date Station Building

Tsuruga Castle Special Light Up (usually including light -…

  • Fukushima

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Tsuruga Castle Special Light Up (usually including light -…

Aizu Shinsengumi Festival

  • Fukushima

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Aizu Shinsengumi Festival

Earth Celebration

  • Niigata

The Sado taiko (drumming) ensemble Kodo is renowned around the world for its performance…

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Earth Celebration

Tono Dobekko Festival

  • Iwate

Tono City in Iwate Prefecture is known as the “city of folklore.” The Tono D…

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Tono Dobekko Festival
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