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Hadaka-mairi: Silent, Naked Pilgrimage
- Miyagi
Hadaka-mairi (an event in which pilgrims parade through the streets of Sendai to visit a…
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Kanezaki Sohonten Sasa Kamakan
- Miyagi
The Kanezaki Sohonten Sasakamakan is a hands-on facility where visitors can enjoy not on…
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Soma Nomaoi
- Multiple Areas
It is said that Taira no Kojiro Masakado, the founder of the Soma clan, thought of using…
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Tsuruga Castle New Year's Day Cabinet
- Fukushima

Chagu Chagu Umako
- Iwate
This is a traditional event that has been held for more than 200 years, originating from…
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Sakata Festival
- Yamagata
Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …
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Niigata Festival
- Niigata
This summer festival takes place over the course of three days in early August in the ce…
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Experience Ichinoseki Daito Ohara Mizukake Festival, an En…
- Iwate
This tour lets you experience the lifestyle and bonds of Japanese people.You and communi…
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Miyagi Olle Osaki/Naruko Onsen Course
- Miyagi
Experience the Miyagi Olle Osaki and Naruko Onsen Course, which opened in September 2028…
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Taimatsu Akashi
- Fukushima
This traditional fire festival has been held annually for 420 years.It is said that the …
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[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…
- Iwate
Hanamaki is the hometown of famed children's writer Kenji Miyazawa. The Miyazawa Ken…
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Amaterasu Shinmeimu Shrine Autumn Fellary Festival
- Fukushima

Limited to 1 couple per day: Kitamae dinner and tatami roo…
- Yamagata
Somaeru, which used to be a representative ryotei of the minatomachi Sakata, will be res…
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Hanawabayashi
- Akita
This lively festival is lauded for its festival music, which is said to be the best in J…
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Tagajo Gourmet Brand "Shiro no Murasaki"
- Miyagi
Rice has been cultivated in the Tagajo environs since ancient times. In a return to thes…
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Sendai City Wild Grass Garden
- Miyagi

Kitakata Retro Yokocho (Alleyway)
- Fukushima
Themed on Showa-era (1926-1989) nostalgia and romanticism, this event is held every year…
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Kiritan Odate Kiritanpo Festival (Odate City, Akita Prefec…
- Akita

Sukagawa City Shakadagawa Fireworks Festival
- Fukushima

Heritage Tourism (Kazuno City, Akita Prefecture)
- Akita

Busho Kart
- Miyagi
During the Sengoku Period, warlords from the Warring States period repeatedly fought for…
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Mikoda Market
- Iwate
It is the largest morning market in Japan as a cooperative format, and if you turn down …
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Yonezawa Uesugi Festival
- Yamagata
The Yonezawa Uesugi Festival is a festival that heralds spring in Yonezawa and is held b…
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Odate Sakura Festival (Odate City, Akita Prefecture)
- Akita

Jogi Nyorai Saiho-ji Temple
- Miyagi
Jogi Nyorai Saiho-ji Temple is about 50 minutes by car from Sendai Station and 5 kilomet…
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Tsugaru Iwaki Skyline
- Aomori

Kohata Flag Festival
- Fukushima
Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …
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[Yamagata Prefecture Hijiori Onsen] Hijiori Onsen Morning …
- Yamagata
From late April to late November, locals operate a morning market in the hot spring reso…
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Cosmos & Kochia de COKO Festa (National Michinoku Forest L…
- Miyagi
Held every year from mid-September to mid-October.Visitors can enjoy the Zao mountain ra…
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Natagiri Toge mountain pass [Mogami Town]
- Yamagata
[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…
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British Hills (authentic British tea time & restaurant)
- Fukushima
the 12th to 18th centuries. On its premises, guests can enjoy afternoon tea in authentic…
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Sato Hama Jomon no Sato History Park
- Miyagi

Goshogawara Tachineputa
- Aomori
The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…
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Autumn colors of the Kakkonda River
- Iwate
Located in the upper reaches of the Kakkonda River, which is part of Towada-Hachimantai …
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Soma Noma Railway Spring / Autumn Horse Racing Tournament
- Multiple Areas

Aizu Tajima Gion Festival
- Fukushima
Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…
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Murakami Grand Festival
- Niigata
The Murakami Grand Festival is a splendid and magnificent festival that has continued si…
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Nanyo Chrysanthemum Festival
- Yamagata
The Nanyo Chrysanthemum Festival is held annually from early October to mid-November aro…
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UNESCO Intangible Cultural Heritage Shinjo Festival
- Yamagata
The festival features a succession of historical scenes reminiscent of the feudal era, i…
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Shirakawa Lantern Festival
- Fukushima
