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Bull fighting

  • Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

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Bull fighting

Sakata Festival

  • Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

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Sakata Festival

Motsu-ji Gokusui no En

  • Iwate

Gokusui no En recreates a Heian period poetry game, and involves poets dressed in Heian …

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Motsu-ji Gokusui no En

Mt. Moriyoshi Snow Monsters(Kita -Akita City, Akita Prefec…

  • Akita

The ice trees of Mt. Moriyoshi, counted among Japan's three great ice trees alongsid…

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Mt. Moriyoshi Snow Monsters(Kita -Akita City, Akita Prefec…

Hanamaki Festival

  • Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

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Hanamaki Festival

Akakura Onsen [Mogami Town]

  • Yamagata

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Akakura Onsen [Mogami Town]

Kiritan Odate Kiritanpo Festival (Odate City, Akita Prefec…

  • Akita

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Kiritan Odate Kiritanpo Festival (Odate City, Akita Prefec…

Hanawabayashi

  • Akita

This lively festival is lauded for its festival music, which is said to be the best in J…

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Hanawabayashi

[Yamagata Prefecture Hijiori Onsen] Hijiori Onsen Morning …

  • Yamagata

From late April to late November, locals operate a morning market in the hot spring reso…

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[Yamagata Prefecture Hijiori Onsen] Hijiori Onsen Morning …

The Dondendaira Lily Garden, the largest in eastern Japan

  • Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

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The Dondendaira Lily Garden, the largest in eastern Japan

Koya Pass Senbonzakura

  • Fukushima

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Koya Pass Senbonzakura

Morioka Snow Akari 2022

  • Iwate

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Morioka Snow Akari 2022

Daito-Ohara Water Throwing Festival

  • Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

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Daito-Ohara Water Throwing Festival

Satoyama Joy!

  • Miyagi

Michinoku Kawasaki is a water town rich in nature located next to Sendai City at the foo…

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Satoyama Joy!

Shiraishi Civic Spring Festival

  • Miyagi

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Shiraishi Civic Spring Festival

Soma Nomaoi

  • Multiple Areas

It is said that Taira no Kojiro Masakado, the founder of the Soma clan, thought of using…

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Soma Nomaoi

Yamagata Hanakasa Festival

  • Yamagata

The dancers, led by the gorgeously decorated floats, overflowed into the midsummer night…

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Yamagata Hanakasa Festival

Hijiori Onsen, Yamagata Prefecture] Experience the magnifi…

  • Yamagata

This mini tour takes you to the terraced rice paddies of Shikamura, one of the top 100 t…

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Hijiori Onsen, Yamagata Prefecture] Experience the magnifi…

ONSEN Gastronomy Walking in Sakunami Hot Spring

  • Miyagi

Since its opening in 1796, Sakunami Hot Spring has been visited by many people, includin…

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ONSEN Gastronomy Walking in Sakunami Hot Spring

Shibata Red Spider Lily Festival

  • Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

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Shibata Red Spider Lily Festival

Akebono town restaurant district

  • Yamagata

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Akebono town restaurant district

British Hills (authentic British tea time & restaurant)

  • Fukushima

the 12th to 18th centuries. On its premises, guests can enjoy afternoon tea in authentic…

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British Hills (authentic British tea time & restaurant)

Ishida Rose Garden (Odate City, Akita Prefecture)

  • Akita

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Ishida Rose Garden (Odate City, Akita Prefecture)

Route 227s' Cafe tohoku by Humming Bird

  • Miyagi

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Route 227s' Cafe tohoku by Humming Bird

Shibata stand

  • Niigata

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Shibata stand

Takada Castle Site Park Cherry Blossom Festival

  • Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

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Takada Castle Site Park Cherry Blossom Festival

Komachi Festival

  • Akita

Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…

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Komachi Festival

Nanyo Chrysanthemum Festival

  • Yamagata

The Nanyo Chrysanthemum Festival is held annually from early October to mid-November aro…

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Nanyo Chrysanthemum Festival

Sendai City Wild Grass Garden

  • Miyagi

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Sendai City Wild Grass Garden

  • Miyagi

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Atago Shrine (Hakozaki's lion dance) and observatory

  • Fukushima

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Atago Shrine (Hakozaki's lion dance) and observatory

Akita City Summer Festival Ogawa Fireworks Festival (Akita…

  • Akita

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Akita City Summer Festival Ogawa Fireworks Festival (Akita…

Applanting Odori (Hachirogata -cho, Minami Akita -gun, Aki…

  • Akita

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Applanting Odori (Hachirogata -cho, Minami Akita -gun, Aki…

Hanawa-bayashi (Kazuno City, Akita Prefecture)

  • Akita

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Hanawa-bayashi (Kazuno City, Akita Prefecture)

Tadami Furusato Snow Festival

  • Fukushima

The festival is held every February. Visitors are entertained by traditional performing …

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Tadami Furusato Snow Festival

Busho Kart

  • Miyagi

During the Sengoku Period, warlords from the Warring States period repeatedly fought for…

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Busho Kart

Earth Celebration

  • Niigata

The Sado taiko (drumming) ensemble Kodo is renowned around the world for its performance…

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Earth Celebration

Michinoku Yosakoi Festival

  • Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

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Michinoku Yosakoi Festival

UNESCO Intangible Cultural Heritage Shinjo Festival

  • Yamagata

The festival features a succession of historical scenes reminiscent of the feudal era, i…

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UNESCO Intangible Cultural Heritage Shinjo Festival

Natagiri Toge mountain pass [Mogami Town]

  • Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

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Natagiri Toge mountain pass [Mogami Town]
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