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Shibata stand

  • Niigata

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Shibata stand

UNESCO Intangible Cultural Heritage Shinjo Festival

  • Yamagata

The festival features a succession of historical scenes reminiscent of the feudal era, i…

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UNESCO Intangible Cultural Heritage Shinjo Festival

Akakura Onsen [Mogami Town]

  • Yamagata

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Akakura Onsen [Mogami Town]

The Dondendaira Lily Garden, the largest in eastern Japan

  • Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

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The Dondendaira Lily Garden, the largest in eastern Japan

Bunsui Oiran Dochu Parade

  • Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

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Bunsui Oiran Dochu Parade

Rokugo no Kamakura (Takeuchi)

  • Akita

Rokugo no Kamakura is a little New Years event with over 700 years of history, held annu…

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Rokugo no Kamakura (Takeuchi)

Chagu Chagu Umako

  • Iwate

This is a traditional event that has been held for more than 200 years, originating from…

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Chagu Chagu Umako

Mikoda Market

  • Iwate

It is the largest morning market in Japan as a cooperative format, and if you turn down …

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Mikoda Market

ONSEN Gastronomy Walking in Sakunami Hot Spring

  • Miyagi

Since its opening in 1796, Sakunami Hot Spring has been visited by many people, includin…

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ONSEN Gastronomy Walking in Sakunami Hot Spring

Nanokado Hadaka Mairi Festival

  • Fukushima

The unusual festival known as Nanokado Hadaka Mairi is held annually on the night of 7 J…

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Nanokado Hadaka Mairi Festival

Odate Amekkoichi (Odate Amekko Fair)

  • Akita

This wintery festival has been continued for over 400 years. It is held annually on the …

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Odate Amekkoichi (Odate Amekko Fair)

Aizumisato Town Ayameen

  • Fukushima

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Aizumisato Town Ayameen

【Special Program】 Aizu original SAMURAI method KENGIDO E…

  • Fukushima

Meeting point at Aizu Ashinomaki onsen Ookawaso 14:00 From 14:00 to 15:30 (Approx. 1.5 h…

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【Special Program】 Aizu original SAMURAI method KENGIDO E…

Urasa Bishamondou Naked Man Pushing Festival

  • Niigata

The Naked Man Pushing Festival is held each year in snow that is usually more than 2m in…

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Urasa Bishamondou Naked Man Pushing Festival

Takada Castle Site Park Cherry Blossom Festival

  • Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

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Takada Castle Site Park Cherry Blossom Festival

Shibata Red Spider Lily Festival

  • Miyagi

Since 2013, Shibata Town has been hosting this flower event from summer to autumn every …

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Shibata Red Spider Lily Festival

Odate Amecco City (Odate City, Akita Prefecture)

  • Akita

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Odate Amecco City (Odate City, Akita Prefecture)

Hanamaki Festival

  • Iwate

This festival has over 420 years of history and is held in Hanamaki City, Iwate Prefectu…

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Hanamaki Festival

Daito-Ohara Water Throwing Festival

  • Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

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Daito-Ohara Water Throwing Festival

Nanyo Chrysanthemum Festival

  • Yamagata

The Nanyo Chrysanthemum Festival is held annually from early October to mid-November aro…

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Nanyo Chrysanthemum Festival

British Hills (authentic British tea time & restaurant)

  • Fukushima

the 12th to 18th centuries. On its premises, guests can enjoy afternoon tea in authentic…

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British Hills (authentic British tea time & restaurant)

Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a festival that heralds spring in Yonezawa and is held b…

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Yonezawa Uesugi Festival

Hanawa-bayashi (Kazuno City, Akita Prefecture)

  • Akita

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Hanawa-bayashi (Kazuno City, Akita Prefecture)

Hatsu-uma Festival (tiger dance for fire prevention)

  • Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

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Hatsu-uma Festival (tiger dance for fire prevention)

  • Fukushima

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Morioka town family

  • Iwate

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Morioka town family

Komachi Festival

  • Akita

Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…

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Komachi Festival

Autumn colors of the Kakkonda River

  • Iwate

Located in the upper reaches of the Kakkonda River, which is part of Towada-Hachimantai …

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Autumn colors of the Kakkonda River

Sunflower Hill (Sambongi, Osaki City)

  • Miyagi

The 6-hectare “Sunflower Hill” is covered with 420,000 sunflowers, and the &…

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Sunflower Hill (Sambongi, Osaki City)

Spring Valley Sendai Izumi

  • Miyagi

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Spring Valley Sendai Izumi

Making Miso

  • Iwate

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Making Miso

Yamagata Hanakasa Festival

  • Yamagata

The dancers, led by the gorgeously decorated floats, overflowed into the midsummer night…

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Yamagata Hanakasa Festival

4 hours around Aizu Meet

  • Fukushima

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4 hours around Aizu Meet

Busho Kart

  • Miyagi

During the Sengoku Period, warlords from the Warring States period repeatedly fought for…

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Busho Kart

[Yamagata Prefecture Hijiori Onsen] Hijiori Onsen Morning …

  • Yamagata

From late April to late November, locals operate a morning market in the hot spring reso…

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[Yamagata Prefecture Hijiori Onsen] Hijiori Onsen Morning …

Reiyama Shrine Example Festival (Spring / Autumn)

  • Fukushima

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Reiyama Shrine Example Festival (Spring / Autumn)

Earth Celebration

  • Niigata

The Sado taiko (drumming) ensemble Kodo is renowned around the world for its performance…

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Earth Celebration

  • Yamagata

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Natagiri Toge mountain pass [Mogami Town]

  • Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

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Natagiri Toge mountain pass [Mogami Town]

Morioka Sasa Dance

  • Iwate

The Sansa Odori is a dance that has been handed down since the feudal era and is said to…

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Morioka Sasa Dance
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