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Hadaka-mairi: Silent, Naked Pilgrimage

  • Miyagi

Hadaka-mairi (an event in which pilgrims parade through the streets of Sendai to visit a…

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Hadaka-mairi: Silent, Naked Pilgrimage

Kanezaki Sohonten Sasa Kamakan

  • Miyagi

The Kanezaki Sohonten Sasakamakan is a hands-on facility where visitors can enjoy not on…

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Kanezaki Sohonten Sasa Kamakan

Soma Nomaoi

  • Multiple Areas

It is said that Taira no Kojiro Masakado, the founder of the Soma clan, thought of using…

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Soma Nomaoi

Tsuruga Castle New Year's Day Cabinet

  • Fukushima

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Tsuruga Castle New Year's Day Cabinet

Chagu Chagu Umako

  • Iwate

This is a traditional event that has been held for more than 200 years, originating from…

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Chagu Chagu Umako

Sakata Festival

  • Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

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Sakata Festival

Niigata Festival

  • Niigata

This summer festival takes place over the course of three days in early August in the ce…

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Niigata Festival

Experience Ichinoseki Daito Ohara Mizukake Festival, an En…

  • Iwate

This tour lets you experience the lifestyle and bonds of Japanese people.You and communi…

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Experience Ichinoseki Daito Ohara Mizukake Festival, an En…

Miyagi Olle Osaki/Naruko Onsen Course

  • Miyagi

Experience the Miyagi Olle Osaki and Naruko Onsen Course, which opened in September 2028…

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Miyagi Olle Osaki/Naruko Onsen Course

Taimatsu Akashi

  • Fukushima

This traditional fire festival has been held annually for 420 years.It is said that the …

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Taimatsu Akashi

[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…

  • Iwate

Hanamaki is the hometown of famed children's writer Kenji Miyazawa. The Miyazawa Ken…

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[Tohoku DC Special Project] Miyazawa Kenji Dowa Mura (Vill…

Amaterasu Shinmeimu Shrine Autumn Fellary Festival

  • Fukushima

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Amaterasu Shinmeimu Shrine Autumn Fellary Festival

Limited to 1 couple per day: Kitamae dinner and tatami roo…

  • Yamagata

Somaeru, which used to be a representative ryotei of the minatomachi Sakata, will be res…

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Limited to 1 couple per day: Kitamae dinner and tatami roo…

Hanawabayashi

  • Akita

This lively festival is lauded for its festival music, which is said to be the best in J…

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Hanawabayashi

Tagajo Gourmet Brand "Shiro no Murasaki"

  • Miyagi

Rice has been cultivated in the Tagajo environs since ancient times. In a return to thes…

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Tagajo Gourmet Brand "Shiro no Murasaki"

Sendai City Wild Grass Garden

  • Miyagi

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Sendai City Wild Grass Garden

Kitakata Retro Yokocho (Alleyway)

  • Fukushima

Themed on Showa-era (1926-1989) nostalgia and romanticism, this event is held every year…

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Kitakata Retro Yokocho (Alleyway)

Kiritan Odate Kiritanpo Festival (Odate City, Akita Prefec…

  • Akita

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Kiritan Odate Kiritanpo Festival (Odate City, Akita Prefec…

Sukagawa City Shakadagawa Fireworks Festival

  • Fukushima

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Sukagawa City Shakadagawa Fireworks Festival

Heritage Tourism (Kazuno City, Akita Prefecture)

  • Akita

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Heritage Tourism (Kazuno City, Akita Prefecture)

Busho Kart

  • Miyagi

During the Sengoku Period, warlords from the Warring States period repeatedly fought for…

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Busho Kart

Mikoda Market

  • Iwate

It is the largest morning market in Japan as a cooperative format, and if you turn down …

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Mikoda Market

Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a festival that heralds spring in Yonezawa and is held b…

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Yonezawa Uesugi Festival

Odate Sakura Festival (Odate City, Akita Prefecture)

  • Akita

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Odate Sakura Festival (Odate City, Akita Prefecture)

Jogi Nyorai Saiho-ji Temple

  • Miyagi

Jogi Nyorai Saiho-ji Temple is about 50 minutes by car from Sendai Station and 5 kilomet…

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Jogi Nyorai Saiho-ji Temple

Tsugaru Iwaki Skyline

  • Aomori

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Tsugaru Iwaki Skyline

Kohata Flag Festival

  • Fukushima

Amidst the reverberating sound of conch shell trumpets in a mountain village in winter, …

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Kohata Flag Festival

[Yamagata Prefecture Hijiori Onsen] Hijiori Onsen Morning …

  • Yamagata

From late April to late November, locals operate a morning market in the hot spring reso…

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[Yamagata Prefecture Hijiori Onsen] Hijiori Onsen Morning …

Cosmos & Kochia de COKO Festa (National Michinoku Forest L…

  • Miyagi

Held every year from mid-September to mid-October.Visitors can enjoy the Zao mountain ra…

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Cosmos & Kochia de COKO Festa (National Michinoku Forest L…

Natagiri Toge mountain pass [Mogami Town]

  • Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

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Natagiri Toge mountain pass [Mogami Town]

British Hills (authentic British tea time & restaurant)

  • Fukushima

the 12th to 18th centuries. On its premises, guests can enjoy afternoon tea in authentic…

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British Hills (authentic British tea time & restaurant)

Sato Hama Jomon no Sato History Park

  • Miyagi

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Sato Hama Jomon no Sato History Park

Goshogawara Tachineputa

  • Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

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Goshogawara Tachineputa

Autumn colors of the Kakkonda River

  • Iwate

Located in the upper reaches of the Kakkonda River, which is part of Towada-Hachimantai …

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Autumn colors of the Kakkonda River

Soma Noma Railway Spring / Autumn Horse Racing Tournament

  • Multiple Areas

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Soma Noma Railway Spring / Autumn Horse Racing Tournament

Aizu Tajima Gion Festival

  • Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

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Aizu Tajima Gion Festival

Murakami Grand Festival

  • Niigata

The Murakami Grand Festival is a splendid and magnificent festival that has continued si…

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Murakami Grand Festival

Nanyo Chrysanthemum Festival

  • Yamagata

The Nanyo Chrysanthemum Festival is held annually from early October to mid-November aro…

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Nanyo Chrysanthemum Festival

UNESCO Intangible Cultural Heritage Shinjo Festival

  • Yamagata

The festival features a succession of historical scenes reminiscent of the feudal era, i…

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UNESCO Intangible Cultural Heritage Shinjo Festival

Shirakawa Lantern Festival

  • Fukushima

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Shirakawa Lantern Festival
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