Across 20 hectares, the Esashi Fujiwara Heritage Park is lined with around 120 Heian-style buildings of different sizes, including the Kyaranogosho, a recreation of the shinden-zukuri buildings that were the residences of Heian aristocrats; the Tsunekiyo Hall and Kiyohira Hall, reproductions of samurai halls; and the Seicho, the government office that governed political affairs.

The buildings are faithfully reproduced based on research of the Heian Period (794-1185), making visitors feel as if they have stepped back in time and become Heian aristocrats.

This is the only Heian Period theme park in Japan. It is often used as a stage for filming movies and TV dramas, and has become known as "Michinoku Hollywood."

Visitors can enjoy various experiences such as dressing up in historical costumes and armor, archery and shell games.

Visitors can also enjoy taking photos at the popular house of tricks at Heian Hall (Trick Art Attraction) and stroll around the park using the Yokai (Ghost) Hunt AR app.

In spring and fall, special nighttime events include illuminations and projection mapping shows.

In late May, the wisteria trellis are in full bloom, and from mid-June to mid-July, viewing events for genji-botaru and heike-botaru fireflies are held.

Visitors can enjoy the atmosphere of each of the four seasons.