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Enormous works of art made out of rice straw! Visit the Wa…

  • Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

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Enormous works of art made out of rice straw! Visit the Wa…

Hyoko Lake

  • Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

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Hyoko Lake

Northern Culture Museum

  • Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

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Northern Culture Museum

Shirone Giant Kite Battle

  • Niigata

This unique festival features a battle between approximately 300 massive kites, each app…

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Shirone Giant Kite Battle

Make sasa-dango, a local sweet of Niigata Prefecture

  • Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

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Make sasa-dango, a local sweet of Niigata Prefecture

Hakusan Park

  • Niigata

Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…

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Hakusan Park

Imayo Tsukasa Sake Brewery Co. Ltd.

  • Niigata

Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…

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Imayo Tsukasa Sake Brewery Co. Ltd.

Roast Your Own Giant Decorated Rice Cracker

  • Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

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Roast Your Own Giant Decorated Rice Cracker

Komachi Geiko

  • Niigata

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Komachi Geiko

Sake Tasting Experience

  • Niigata

Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…

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Sake Tasting Experience

Fukushimagata Wetlands

  • Niigata

Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…

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Fukushimagata Wetlands

Niigata Festival

  • Niigata

This summer festival takes place over the course of three days in early August in the ce…

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Niigata Festival

Cave D'Occi Winery and Cave D'Occi Vinespa

  • Niigata

The Cave d’Occi Winery is situated just 1km inland from the Sea of Japan, facing d…

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Cave D'Occi Winery and Cave D'Occi Vinespa

Toki Messe (Niigata Convention Centre)

  • Niigata

Toki Messe is a convention centre located at the mouth of the Shinano River meeting the …

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Toki Messe (Niigata Convention Centre)

Niigata Rice Cracker Museum

  • Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

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Niigata Rice Cracker Museum

Agano River Cruises

  • Niigata

Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…

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Agano River Cruises

Iwamuro Onsen

  • Niigata

Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…

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Iwamuro Onsen

Gosen Tulip

  • Niigata

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Gosen Tulip

Minato Kobo

  • Niigata

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Minato Kobo

Honcho Ichiba

  • Niigata

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Honcho Ichiba

Pia Bandai

  • Niigata

This market features the very best foods that Niigata has to offer, from merry-go-round …

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Pia Bandai

Ponshukan

  • Niigata

For anyone who likes Japanese sake, this is the place to come if you are visiting Niigat…

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Ponshukan

Marinepia Nihonkai - Niigata City Aquarium

  • Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

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Marinepia Nihonkai - Niigata City Aquarium

Ichishima Sake Brewery (Brewery Tours)

  • Niigata

The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…

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Ichishima Sake Brewery (Brewery Tours)

Murasugi Onsen

  • Niigata

Murasugi Onsen is a hot spring area tucked away in the forest, embraced by the five peak…

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Murasugi Onsen

Bandai Bridge

  • Niigata

The Bandai Bridge is a solid stone arch bridge crossing over the Shinano River. Decorati…

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Bandai Bridge

Enjoy regional seasonal cuisine and a natural hot spring

  • Niigata

This traditional Japanese style house-turned-inn is located in a mountain village in Aga…

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Enjoy regional seasonal cuisine and a natural hot spring

Karashimaki Pickle-making and Sake Taste-testing Experience

  • Niigata

Participants can try making karashimaki pickles while taste-testing sake.Karashimaki is …

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Karashimaki Pickle-making and Sake Taste-testing Experience

The Old Saito Residence

  • Niigata

This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …

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The Old Saito Residence

Toyanogata Lagoon

  • Niigata

Located two kilometres from JR Niigata station, Toyonogata Lagoon is known for its sprin…

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Toyanogata Lagoon

Walking tour: Old Port Town Niigata

  • Niigata

This walking tour takes you through the old port town Niigata. Explore the moat town whi…

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Walking tour: Old Port Town Niigata

Sacred Sake Tasting

  • Niigata

Revel in Japan’s history, culture, and sake culture to the fullest. Learn about th…

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Sacred Sake Tasting

Ichishima Sake Brewery Inc.

  • Niigata

Since its establishment in 1790, Ichishima Sake Brewery has used soft water from the Kaj…

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Ichishima Sake Brewery Inc.
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