• Niigata

Sake has been used in religious ceremonies since 700 AD. For nearly 1,000 years, sake wa…

• Niigata

This hot spring area stands at the gateway to Yahiko Shrine, which is known affectionate…

• Niigata

Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…

• Niigata

With excellent road performance, these bikes are comfortable to ride even long-distance …

• Niigata

From the car interiors to the cuisine, everything on this resort train is "made in …

• Niigata

Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …

• Niigata

Onogame is a giant, turtle-shaped monolith standing 167 metres above ground level plungi…

• Niigata

Located in Itoigawa, a region famous for its jade, Kotakigawa Jade Gorge is the leading …

• Niigata

The Naked Man Pushing Festival is held each year in snow that is usually more than 2m in…

• Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

• Niigata

Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Niigata

A quiet hot spring nestled in the mountains beside a mountain stream, where you can enjo…

• Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

• Niigata

Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…

• Niigata

Located two kilometres from JR Niigata station, Toyonogata Lagoon is known for its sprin…

• Niigata

Tour a factory that makes folding screens, a traditional industry of Kamo City.You can s…

• Niigata

Akiyamago is a small hamlet in the Nakatsu river valley. Enclosed by the steep mountains…

• Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

• Niigata

Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…

• Niigata

A “gangi” refers to a traditional veranda or arcade-like construction in fro…

• Niigata

Tsubame City is famous as a city of manufacturing that is home to highly advanced and di…

• Niigata

Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…

• Niigata

Nishikigoi, or vari-coloured carp are known as “swimming jewels,” with their…

• Niigata

This park offers a taste of Japan with its waterfalls, mountain streams, and tunnels.Loc…

• Niigata

• Niigata

• Niigata

This unforgettable photoshoot will transport you to the era of Oiran.These beautiful lad…

• Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

• Niigata

A professional sushi chef will teach you the ropes of sushi nigiri!Learn how to make fin…

• Niigata

• Niigata

• Niigata

Since its establishment in 1872, Hokusetsu Sake Brewery has been committed to brewing sa…

• Niigata

Sado gold mine was Japan’s largest silver and gold mine in early modern times. The…

• Niigata

Founded by Kobo Daishi (Kukai) in 807, Chokokuji Temple is one of Sado’s ancient t…

• Niigata

Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…

• Niigata

・Take your music box home on the same day! Your creation will be ready in about 30 minu…

• Niigata

The Arakawa Gorge Maple Line, a 20-km-long scenic spot for autumn foliage, stretches fro…

• Niigata

Myosenji is a tranquil temple located at the former site of Sadogashima Castle and is fa…

• Niigata

Kasugayama Castle is well-known as the home of Kenshin Uesugi, the famous Sengoku period…