• Niigata

The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…

• Niigata

Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…

• Niigata

Nishikigoi, or vari-coloured carp are known as “swimming jewels,” with their…

• Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

• Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

• Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

• Niigata

The Watanabe Residence is the former house of one of Niigata’s wealthy merchants a…

• Niigata

This unforgettable photoshoot will transport you to the era of Oiran.These beautiful lad…

• Niigata

This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …

• Niigata

• Niigata

Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…

• Niigata

Sake has been used in religious ceremonies since 700 AD. For nearly 1,000 years, sake wa…

• Niigata

This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…

• Niigata

Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…

• Niigata

• Niigata

• Niigata

A beautiful beech forest with many slender trunked trees. It has become known as Bijinba…

• Niigata

• Niigata

• Niigata

From the car interiors to the cuisine, everything on this resort train is "made in …

• Niigata

• Niigata

The Sado taiko (drumming) ensemble Kodo is renowned around the world for its performance…

• Niigata

Aga-machi is known for its fox bride procession.Kitsune no Yomeiri Yashiki is a themed f…

• Niigata

Founded by Kobo Daishi (Kukai) in 807, Chokokuji Temple is one of Sado’s ancient t…

• Niigata

Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…

• Niigata

This footbath facility allows you to enjoy the famous hot spring water of Tsukioka Onsen…

• Niigata

A “gangi” refers to a traditional veranda or arcade-like construction in fro…

• Niigata

Takanosu Onsen is one of five springs that makes up the Echigosekikawa Hot Spring Area. …

• Niigata

Located in Itoigawa, a region famous for its jade, Kotakigawa Jade Gorge is the leading …

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Niigata

The lotus covers most of the outer moat of Takada Joshi Park, which is said to be the la…

• Niigata

The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…

• Niigata

As you walk along a path by the side of pond surrounded by beautiful green forest, field…

• Niigata

Tour a factory that makes folding screens, a traditional industry of Kamo City.You can s…

• Niigata

Since its establishment in 1872, Hokusetsu Sake Brewery has been committed to brewing sa…

• Niigata

“Senkaku Bay” is the collective name for five small interlinked bays that st…

• Niigata

Sado gold mine was Japan’s largest silver and gold mine in early modern times. The…

• Niigata

Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…

• Niigata

Located two kilometres from JR Niigata station, Toyonogata Lagoon is known for its sprin…

• Niigata

Participants can try making karashimaki pickles while taste-testing sake.Karashimaki is …