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Ryotsu Onsen
- Niigata
This hot spring area is close to Ryotsu Port on Sado Island. The five hot springs of Ryo…
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Rinsenji Temple
- Niigata
This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…
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Toyanogata Lagoon
- Niigata
Located two kilometres from JR Niigata station, Toyonogata Lagoon is known for its sprin…
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Mount Yahiko
- Niigata
Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…
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Yahikoyama Skyline
- Niigata
The Yahikoyama Skyline is a 16.8-kilometre driving route leading up to the top of Mount …
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Sado Gold Mine
- Niigata
The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…
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Mount Hakkai Ropeway and Observatory
- Niigata
Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …
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Bandai Bridge
- Niigata
The Bandai Bridge is a solid stone arch bridge crossing over the Shinano River. Decorati…
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Kotakigawa Jade Gorge
- Niigata
Located in Itoigawa, a region famous for its jade, Kotakigawa Jade Gorge is the leading …
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Hakusan Park
- Niigata
Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…
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Learn cooking with local Tokamachi women using fresh ingre…
- Niigata
Together with local mothers, we will make "gotsu" (feast) using freshly picked…
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Tarai Bune Experience
- Niigata
The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…
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Roast Your Own Giant Decorated Rice Cracker
- Niigata
Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…
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Sake Tasting Experience
- Niigata
Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…
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Earth Celebration
- Niigata
The Sado taiko (drumming) ensemble Kodo is renowned around the world for its performance…
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Urasa Bishamondou Naked Man Pushing Festival
- Niigata
The Naked Man Pushing Festival is held each year in snow that is usually more than 2m in…
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Bull fighting
- Niigata
For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …
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Takada Castle Site Park Cherry Blossom Festival
- Niigata
The cherry blossoms of Takada Castle Site Park are considered as one of the three great …
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Tokamachi Snow Festival
- Niigata
Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…
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Niigata Festival
- Niigata
This summer festival takes place over the course of three days in early August in the ce…
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Murakami Grand Festival
- Niigata
The Murakami Grand Festival is a splendid and magnificent festival that has continued si…
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Nagaoka Festival
- Niigata
The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…
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Bunsui Oiran Dochu Parade
- Niigata
The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…
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Katakai Festival
- Niigata
This fireworks festival sees the launch of many large spherical fireworks, including the…
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[Experience countryside life in Murakami, Niigata] Get clo…
- Niigata
・Eat it at home! Take home three cups (one cup is about 0.18 liters) of uncooked rice.…
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[Candle-making at Tsukioka Onsen, Niigata] Create a candle…
- Niigata
・Select from numerous types of glass candle holders and colored sand to make a customiz…
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[Create your own music box at Tsukioka Onsen, Niigata] Cre…
- Niigata
・Take your music box home on the same day! Your creation will be ready in about 30 minu…
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[Guided tour of Oppouji Temple, Niigata] Explore the famou…
- Niigata
・You will be guided by the eleventh-generation successor of Kinoto Manjuya, located in …
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[Guided tour of Oppouji Temple, Niigata] Explore the famou…
- Niigata
・The young master of Kinoto Manjuya, located in front of the entrance to Oppouji Temple…
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[Cruising in Murakami, Niigata] Join a cruise to see the s…
- Niigata
Interact with seagulls! You can enjoy feeding them from the boat.・Super-fun entertainme…
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Yahiko Park
- Niigata
This park offers a taste of Japan with its waterfalls, mountain streams, and tunnels.Loc…
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Kiyotsu Gorge
- Niigata
Kiyotsukyo Gorge, known as one of Japan's three great gorges along with Kurobe Gorge…
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Make your own original bracelet with jade, Japan’s nationa…
- Niigata
Sit at a jade table and make your own bracelet comprised of a round jade bead, natural s…
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Tokamachi Tanada Treks

Create hammered patterns on a copper beer cup
- Niigata
Tsuiki (hammered) copperware, one of Tsubame City’s traditional metalworking produ…
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Exceptional countryside retreat in rural Murakami, Niigata
- Niigata
Forget about your daily hustle and bustle and experience cozy countryside life at this g…
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Attend a tea ceremony that uses national treasure-class te…
- Niigata
National treasure-class tea sets can normally be seen only through glass. At this facili…
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Folding Screen Factory Tour and Kumiko Craft Workshop
- Niigata
Tour a factory that makes folding screens, a traditional industry of Kamo City.You can s…
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Make sasa-dango, a local sweet of Niigata Prefecture
- Niigata
Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…
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Enjoy regional seasonal cuisine and a natural hot spring
- Niigata
This traditional Japanese style house-turned-inn is located in a mountain village in Aga…
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