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Niigata Rice Cracker Museum

  • Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

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Niigata Rice Cracker Museum

Sendai Uminomori Aquarium

  • Miyagi

Sendai Umino-Mori Aquarium houses the largest open-air stadium in Tohoku. In addition to…

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Sendai Uminomori Aquarium

Todo Gorge / Todo Waterfall

  • Akita

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Todo Gorge / Todo Waterfall

Takumi Studio, Nanbu Sakiori no Sato

  • Aomori

Experience Aomori Prefecture’s traditional craft of nanbu sakiori at this facility…

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Takumi Studio, Nanbu Sakiori no Sato

Moss Walking Tour (Deep)

  • Aomori

The trees and rocks of Oirase Gorge, selected as a National Bryophyte Heritage Site in J…

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Moss Walking Tour (Deep)

Oirase Gorge Nature Walk

  • Aomori

This nature tour takes place in the upstream area (spanning 2.7 km) of Oirase Gorge, whi…

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Oirase Gorge Nature Walk

September 20 – November 10 Aomori City Taxi Tour: Horse-ri…

  • Aomori

September 20 – November 10: This taxi tour starts and ends in Aomori City! Aomori …

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September 20 – November 10 Aomori City Taxi Tour: Horse-ri…

Tomeyama Trekking and Onsen Experience with a View of the …

  • Akita

This tour takes you on a trek across the forested edge of the Shirakami Sanchi, a mounta…

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Tomeyama Trekking and Onsen Experience with a View of the …

Watch & Participate in Noshiro Tanabata “The Nightless Sky…

  • Akita

The tourou (a type of lantern) is one of Japan’s traditional lighting implements. …

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Watch & Participate in Noshiro Tanabata “The Nightless Sky…

Oma Walking Tour—Sharing the fishermen’s good luck

  • Aomori

90 minutes from Hakodate by ferry! Oma tuna is a top delicacy, with a single fish auctio…

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Oma Walking Tour—Sharing the fishermen’s good luck

Participate in Oma’s Maso Procession

  • Aomori

Oma is the bluefin tuna fishing capital of Japan. This fisherman’s town is famous …

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Participate in Oma’s Maso Procession

CLOVER English-speaking Volunteer Guides

  • Fukushima

These volunteers guide foreign visitors to Koriyama around the city and assist in convey…

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CLOVER English-speaking Volunteer Guides

Commemorating registration to the UNESCO Intangible Cultur…

  • Akita

Oga no Namahage is an annual event held around the Oga Peninsula in Akita Prefecture tha…

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Commemorating registration to the UNESCO Intangible Cultur…

Foodie Tour in Shiogama

  • Miyagi

Shiogama is a port town centered around one of Japan’s leading fishing harbors. Wi…

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Foodie Tour in Shiogama

Coal Mine Heritage Tour

  • Fukushima

Iwaki City was once home to the Joban coal mines, which boasted the largest production o…

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Coal Mine Heritage Tour

Icemaker Expedition

  • Miyagi

Ice is indispensable for transporting fish caught in Kesennuma City, a fishery city, and…

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Icemaker Expedition

Zen at Zenpoji

  • Yamagata

Zenpoji, as a temple that worships the dragon god, has attracted followers among people …

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Zen at Zenpoji

Play Board Games at a Temple

  • Yamagata

Mr. Takuya Ono, Chief Priest of Toshoji Temple in the Nishine district of Nagai City, is…

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Play Board Games at a Temple

Channel Journey: White Field

  • Fukushima

Experience Washikura’s terrain in the Adatara range—one of the features of F…

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Channel Journey: White Field

Miyako at Twilight Foodie Tour

  • Iwate

Welcome to the tiny, retro izakayas and bars of Miyako City, yet to be discovered by tou…

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Miyako at Twilight Foodie Tour

Breakfast on the Beach: Jodogahama

  • Iwate

Treat yourself to an extra special morning on the beautiful Jodogahama beach. Tuck in to…

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Breakfast on the Beach: Jodogahama

Sustainable Kitchen Tour in Izunuma

  • Miyagi

A cooking tour using the delicious ingredients of Miyagi.Guided tour of Izunuma's be…

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Sustainable Kitchen Tour in Izunuma

New style of Tohoku Hot Springs Kaminoyama Onsen, Long-sta…

  • Yamagata

Tohoku is Japan's leading hot spring area with many famous hot springs where you'…

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New style of Tohoku Hot Springs Kaminoyama Onsen, Long-sta…

Lodging at School Sansan-kan Inn

  • Miyagi

A rare and valuable experience to stay at a retro school from the Showa era! Enjoy a rus…

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Lodging at School Sansan-kan Inn

"Story Tellers’ (Kataribe) Bus" to Remember the Great East…

  • Miyagi

"Story Tellers’ (Kataribe) Bus to Remember the Great East Japan Earthquake&rd…

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"Story Tellers’ (Kataribe) Bus" to Remember the Great East…

The tour to visit the earthquake-affected areas in Fukushi…

  • Fukushima

1-night-2-day-tour visiting the affected areas in Fukushima-coast by Great East Japan Ea…

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The tour to visit the earthquake-affected areas in Fukushi…

Secrets of Shiogama’s ‘Seaweed Salt’: Foodie Walking tour

  • Miyagi

Tour with the theme of “Salt” greatly connected with the name of Shiogama. L…

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Secrets of Shiogama’s ‘Seaweed Salt’: Foodie Walking tour

Ofunato line - Reserved Train & Kesennuma Night Cruising

  • Iwate

Fun travel from World Heritage Hiraizumi to the closest Pacific coastal area, Kesennuma.…

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Ofunato line - Reserved Train & Kesennuma Night Cruising

The land of gold-production “Michinoku Gold.” A trip to se…

  • Multiple Areas

The Tohoku (Michinoku) region is known as “Japan's first gold-producing region…

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The land of gold-production “Michinoku Gold.” A trip to se…

Kuji Underground Science Museum Moguranpia

  • Iwate

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Kuji Underground Science Museum Moguranpia

Moss Walking Tour (Light)

  • Aomori

The trees and rocks of Oirase Gorge, selected as a National Bryophyte Heritage Site in J…

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Moss Walking Tour (Light)

Japanese Macaque Expedition

  • Aomori

The wild Japanese macaques that inhabit the Shimokita Peninsula are known as the world&r…

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Japanese Macaque Expedition

Learn cooking with local Tokamachi women using fresh ingre…

  • Niigata

The traditional homestyle recipes passed down for generations in the snow country of Tok…

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Learn cooking with local Tokamachi women using fresh ingre…

Tarai Bune Experience

  • Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

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Tarai Bune Experience

Hungry Samurai Tour in Sendai, the City of Date Masamune

  • Miyagi

Date Masamune was a food-loving general who left the famous saying: “People with n…

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Hungry Samurai Tour in Sendai, the City of Date Masamune

★See a Mystical Sight! Dragon Eye Tour Departing from the …

  • Iwate

For a limited time only between late May and early June, snow melts in Kagami Pond situa…

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★See a Mystical Sight! Dragon Eye Tour Departing from the …

Hachimantai Dragon Eye and Early Spring Alpine Plant Trekk…

  • Iwate

Kagami Pond is one of the crater lakes situated at the summit of Mt. Hachimantai, select…

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Hachimantai Dragon Eye and Early Spring Alpine Plant Trekk…

Make Bread Using Shirakami Kodama Yeast and Look for Livin…

  • Akita

Shirakami-Sanchi, a mountainous area straddling Akita and Aomori Prefectures, is a habit…

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Make Bread Using Shirakami Kodama Yeast and Look for Livin…

Visit and Tasting at Sake Brewery Shop and Tohoku’s Oldest…

  • Fukushima

This sake brewery shop is known for its “Sasanokawa” brand, which has a hist…

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Visit and Tasting at Sake Brewery Shop and Tohoku’s Oldest…

Lake Towada Canoe Tour: Experience the Mystical Lake with …

  • Aomori

Go on a Canadian canoe ride and explore a lake surrounded by a beech forest which is con…

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Lake Towada Canoe Tour: Experience the Mystical Lake with …
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