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Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The candles a…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Goshogawara Tachineputa

  • Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

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Goshogawara Tachineputa

Tokamachi Snow Festival

  • Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

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Tokamachi Snow Festival

Matsushima Ryutoue Umi no Bon Festival

  • Miyagi

The coastal area of Miyagi Prefecture received a devastating blow during the Great East …

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Matsushima Ryutoue Umi no Bon Festival

Hachinohe Enburi Festival

  • Aomori

The Hachinohe Enburi Festival is a traditional event heralding the coming of spring with…

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Hachinohe Enburi Festival

Bunsui Oiran Dochu Parade

  • Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

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Bunsui Oiran Dochu Parade

Kitakami Tenshochi Cherry Blossom Festival

  • Iwate

Held from 15 April to 6 May, the Kitakami Tenshochi Cherry Blossom Festival attracts lar…

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Kitakami Tenshochi Cherry Blossom Festival

Snowshoeing: Breathtaking Icefall

  • Iwate

This snowshoe trek tour takes you to see the frozen Nanataki. Nanataki is a waterfall al…

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Snowshoeing: Breathtaking Icefall

Coal Mine Heritage Tour

  • Fukushima

The coal industry contributed considerably to industrial modernization in Japan and Iwak…

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Coal Mine Heritage Tour

See How Resources are Circulated in Satoyama, Where Nature…

  • Iwate

※ Immerse yourself in the grand, stunning landscapes of Hachimantai that change every se…

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See How Resources are Circulated in Satoyama, Where Nature…

Snow Country Wonderland

  • Yamagata

Shinjo is one of the snowiest areas in Yamagata Prefecture. In this city, there is a fac…

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Snow Country Wonderland

★See a Mystical Sight! Dragon Eye Tour Departing from the …

  • Iwate

For a limited time only between late May and early June, snow melts in Kagami Pond situa…

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★See a Mystical Sight! Dragon Eye Tour Departing from the …

Hachimantai Dragon Eye and Early Spring Alpine Plant Trekk…

  • Iwate

Kagami Pond is one of the crater lakes situated at the summit of Mt. Hachimantai, select…

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Hachimantai Dragon Eye and Early Spring Alpine Plant Trekk…

e-Bike and Road Bike Rental Cycling & Guided Cycling Tour:…

  • Akita

Oga Peninsula offers cycling routes in scenic areas along the sea and through a mountain…

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e-Bike and Road Bike Rental Cycling & Guided Cycling Tour:…

Lake Towada Canoe Tour: Experience the Mystical Lake with …

  • Aomori

Go on a Canadian canoe ride and explore a lake surrounded by a beech forest which is con…

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Lake Towada Canoe Tour: Experience the Mystical Lake with …

Premium quality Aizu cutlet pork and local liquor set

  • Fukushima

Pork cutlet with sauce is one of the local cuisines of Aizu, and we serve a platter with…

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Premium quality Aizu cutlet pork and local liquor set

Visit a Fishing Gear Business

  • Miyagi

ASAYA Co., Ltd. is a fishing gear business with a long heritage founded in 1850.Under th…

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Visit a Fishing Gear Business

Visit “Sand Craft in Mitane” and Make Your Own Mini Sand S…

  • Akita

Have fun at the sand sculpture event, “Sand Craft in Mitane,” which is held …

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Visit “Sand Craft in Mitane” and Make Your Own Mini Sand S…

Eat Shojin Ryori Cuisine at Saikan and Pray Inside the Shr…

  • Yamagata

Shojin ryori (cuisine made from vegetables and no meat or fish for the purpose of eating…

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Eat Shojin Ryori Cuisine at Saikan and Pray Inside the Shr…

Shirakami in the Summer is Known for Mountain Valley Walki…

  • Akita

You will assemble at the World Heritage Conservation Center, Fujisatokan and then head o…

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Shirakami in the Summer is Known for Mountain Valley Walki…

Iwate, Tohoku: Traditional Culture and Foliage (With Wagas…

  • Iwate

Take a 30-minute car ride from Ichinoseki Station on the Tohoku Shinkansen. There, you w…

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Iwate, Tohoku: Traditional Culture and Foliage (With Wagas…

Blueberry Picking at Kobayashi Farm

  • Yamagata

Pick blueberries at Kobayashi Farm, a blueberry farm in Shirataka Town. Kobayashi Farm c…

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Blueberry Picking at Kobayashi Farm

Yomigaeru Tabi (Journey of Resurgence)

  • Yamagata

Suzuki Shuzoten, a sake brewery shop in Ukedo district, Namie Town in Fukushima Prefectu…

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Yomigaeru Tabi (Journey of Resurgence)

Morning Canoe with 'Breakfast & Chill'

  • Aomori

Sometimes, there is literally nothing better to do than simply do nothing! Starting with…

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Morning Canoe with 'Breakfast & Chill'

Hanamaki Photogenic Tour

  • Iwate

On this taxi tour, you will: visit Miyazawa Kenji Dowa Mura (Village of Fairy Tales), wh…

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Hanamaki Photogenic Tour

Iide Snow Paradise Coupon: Shirasagiso Plan

  • Yamagata

This plan includes a two-hour unlimited pass to Snow Park Donden in Iide Town, as well a…

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Iide Snow Paradise Coupon: Shirasagiso Plan

Kimono Walking Tour of Matsushima

  • Miyagi

●Be dressed by a professional in a traditional 'kimono' of your choice.●Enjoy ma…

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Kimono Walking Tour of Matsushima

Premium Channel Journey: Snowmobile Land Washikura

  • Fukushima

Ride a snowmobile in an ultimate terrain at an elevation of 1,230 meters.Staff will expl…

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Premium Channel Journey: Snowmobile Land Washikura

Lake Towada Nature Retreat

  • Aomori

On this plan you will experience nothing but nature, in the best way possible! Staying o…

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Lake Towada Nature Retreat

Light up the Night in Towada!

  • Aomori

Explore the grounds of Towada Modern Art Museum after dark and enjoy unique works that c…

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Light up the Night in Towada!

Deep Towada' Guided Bar-crawl

  • Aomori

Umajin'…part horse (uma), part man (jin)…a symbol of historical horse-…

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Deep Towada' Guided Bar-crawl

Tempura and chilled soba noodles set with Fukushima Japane…

  • Fukushima

An old and historical soba restaurant established in 1967. Soba noodles are made nicely …

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Tempura and chilled soba noodles set with Fukushima Japane…

Overnight-guest program: Create a light of hope in the tow…

  • Iwate

At Hotel Musashibo in Hiraizumi, overnight guests have the opportunity to experience a s…

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Overnight-guest program: Create a light of hope in the tow…

The most fatty mackerel of Japan! Local tomaeoki mackerel …

  • Aomori

“Hachinohe Maeoki Mackerel” from Hachinohe harbor is granted with the title …

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The most fatty mackerel of Japan! Local tomaeoki mackerel …

Flavours of Kesennuma: Sake brewery tour & expert pairing …

  • Miyagi

Otokoyama Honten is a well established local brewery boasting a history of over 100 year…

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Flavours of Kesennuma: Sake brewery tour & expert pairing …

Dagashi de snacks in Aizu

  • Fukushima

Dagashi (traditional Japanese candy) is very popular among Japanese kids, and we are ple…

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Dagashi de snacks in Aizu

Vintage Sake 101 at 'Okei-chaya'

  • Miyagi

Enjoy the difference in colour, aroma and flavour of 'Koshu' - vintage sake! Loc…

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Vintage Sake 101 at 'Okei-chaya'

Beans recommended starters (5 selections) and wine/beer set

  • Fukushima

A set with assorted appetizers made with local Aizu Wakamatsu vegetables and one selecti…

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Beans recommended starters (5 selections) and wine/beer set

Echos of Miyako: Taiko Drum Workshop

  • Iwate

Feel the powerful spirit of this small town reverberate from Taiko drums! The momen…

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Echos of Miyako: Taiko Drum Workshop

Morning 'Awakening' in Miyako

  • Iwate

Jodogahama' - Paradise Beach. In the 1700s, a Buddhist priest known as Reikyo was so…

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Morning 'Awakening' in Miyako
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