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Marukan Building Grand Cafeteria Specialty Soft Ice Cream

  • Iwate

This is the Hanamaki way! Eating soft serve ice cream with disposable chopsticks!Marukan…

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Marukan Building Grand Cafeteria Specialty Soft Ice Cream

Yamamoto Town Farmer’s and Fisherman’s Market “Yamamoto Yu…

  • Miyagi

This farmer’s market sells local Yamamoto specialties direct to visitors—ite…

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Yamamoto Town Farmer’s and Fisherman’s Market “Yamamoto Yu…

Premium Plan: Summer Night Cruising and Zao Terrace with A…

  • Yamagata

Receive a set pass that includes the Zao Ropeway round-trip fare to the top of the mount…

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Premium Plan: Summer Night Cruising and Zao Terrace with A…

Tadami Furusato Snow Festival

  • Fukushima

The festival is held every February. Visitors are entertained by traditional performing …

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Tadami Furusato Snow Festival

Oguni Washi Papermaking Workshop

  • Niigata

・Workshop: Participants make 29 x 39 cm Oguni washi paper by hand in Oguni-machi, Nagao…

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Oguni Washi Papermaking Workshop

Takeko Nakano Martyrdom Monument (Tour of the Boshin War H…

  • Fukushima

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Takeko Nakano Martyrdom Monument (Tour of the Boshin War H…

Sasagawa Nagare Sea Kayak

  • Niigata

The Sasagawaregare Kayak Center offers kayak tours along the Sasagawaregare (Murakami Ci…

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Sasagawa Nagare Sea Kayak

Chokai Plateau Minami-Yurihara Snowmobile Land

  • Akita

Why don't you draw a sphere on the magnificent snowfield of Minami-Yurihara in Choka…

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Chokai Plateau Minami-Yurihara Snowmobile Land

Sakura Yabusame

  • Aomori

This is Japan’s only event where women inspired by traditional Japanese horseback …

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Sakura Yabusame

Yasu Waterfall

  • Akita

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Yasu Waterfall

Adatara Kogen Ski Resort / Adatara Kogen Resort

  • Fukushima

This is a little-known ski resort that is never crowded despite having good access from …

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Adatara Kogen Ski Resort / Adatara Kogen Resort

Kyu Horikiri-tei (Former Horikiri Residence)

  • Fukushima

We recommend the Kyu Horikiri-tei (Former Horikiri Residence) as a spot to take a stroll…

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Kyu Horikiri-tei (Former Horikiri Residence)

Kintaichi Onsen Village

  • Iwate

Kindaichi Onsen, located in Ninohe in northern Iwate, is said to have been discovered in…

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Kintaichi Onsen Village

Takashi Hara cemetery

  • Iwate

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Takashi Hara cemetery

Sado Gold Mine

  • Niigata

Sado gold mine was Japan’s largest silver and gold mine in early modern times. The…

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Sado Gold Mine

Akinomiya Onsenkyo (Hot Spring Village)

  • Akita

Akinomiya Onsenkyo is a picturesque hot spring village beloved by writers such as Saneat…

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Akinomiya Onsenkyo (Hot Spring Village)

Kofunato coast

  • Aomori

Kofunato coast is picturesque with its rolling lawn and small lighthouse.Located at the …

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Kofunato coast

Saifukuji Temple

  • Niigata

Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…

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Saifukuji Temple

Kawatabi Onsen

  • Miyagi

Naruko Onsenkyo consists of five hot spring areas. These are Naruko Onsen, Higashi-Naruk…

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Kawatabi Onsen

Taihokan

  • Yamagata

The Taihokan is a Western-style building located in Tsuruoka Park which has been develop…

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Taihokan

Chokokuji Temple

  • Niigata

Founded by Kobo Daishi (Kukai) in 807, Chokokuji Temple is one of Sado’s ancient t…

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Chokokuji Temple

Hachimori Isaribi Onsen Hatahata-kan

  • Akita

This hot spring resort takes pride in its open-air bath, which offers sweeping views of …

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Hachimori Isaribi Onsen Hatahata-kan

Yukiguni Wonderland

  • Yamagata

Enjoy activities unique to snow country at Yukiguni Wonderland, a 3-minute walk from the…

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Yukiguni Wonderland

Morning SUP and Fixed-Net Fishing Tour at Sanriku Geopark

  • Iwate

In this Stand Up Paddling (SUP) tour, you will stand on your board and paddle yourself t…

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Morning SUP and Fixed-Net Fishing Tour at Sanriku Geopark

Local life in Hiraizumi: Countryside Cycling & Cooking Cla…

  • Iwate

The rice fertile soil of the Kitakami River catchent area has long supported the prosper…

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Local life in Hiraizumi: Countryside Cycling & Cooking Cla…

Ancient tales of Tono

  • Iwate

Stories of ghosts that bring on mysterious phenomena and gods with extraordinary powers …

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Ancient tales of Tono

Join a 'Naked Pilgrimage' in UNESCO town Hiraizumi

  • Iwate

Every year on January 20th in the World Heritage town of Hiraizumi, men and women of …

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Join a 'Naked Pilgrimage' in UNESCO town Hiraizumi

Hadaka-mairi: Silent, Naked Pilgrimage

  • Miyagi

Hadaka-mairi (an event in which pilgrims parade through the streets of Sendai to visit a…

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Hadaka-mairi: Silent, Naked Pilgrimage

Experience Fruit Picking at TOHOKU Fruit Sato

  • Yamagata

Fruit Sato is cultivating various fruit in Sagae City, located in the center of Yamagata…

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Experience Fruit Picking at TOHOKU Fruit Sato

Bindon

  • Iwate

On the coast of Iwate Prefecture, there is a food called "Raw Sea Urchin in a Milk …

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Bindon

[Yamagata Prefecture Hijiori Onsen] Blizzard and Heavy Sno…

  • Yamagata

The more it snows, the more you can save! In 2018, Hijiori Onsen experienced its heavies…

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[Yamagata Prefecture Hijiori Onsen] Blizzard and Heavy Sno…

Cherry hunting experience that is faster than anywhere els…

  • Yamagata

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Cherry hunting experience that is faster than anywhere els…

Fukurokuju Sake Brewery Co., Ltd. (Goshomachi, Akita Prefe…

  • Akita

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Fukurokuju Sake Brewery Co., Ltd. (Goshomachi, Akita Prefe…

Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a festival that heralds spring in Yonezawa and is held b…

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Yonezawa Uesugi Festival

Spring Valley Sendai Izumi

  • Miyagi

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Spring Valley Sendai Izumi

Submerged Forest Canoe Tour

  • Yamagata

At Shirakawa Lake, located at the foot of the Iide mountain range, trees are submerged u…

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Submerged Forest Canoe Tour

Goma fire ceremony and Buddhist sermon by the Head Priest

  • Miyagi

In the garden in front of the main hall, you can enjoy the nature of Akiu from season to…

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Goma fire ceremony and Buddhist sermon by the Head Priest

Isasumi Shrine

  • Fukushima

The shrine boasts a history of more than 2,000 years as the general guardian of Iwashiro…

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Isasumi Shrine

Watari Onsen Bird Sea

  • Miyagi

The brackish water lake Torinoumi faces the Pacific Ocean and is a habitat for wild bird…

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Watari Onsen Bird Sea

Shirakami Negi (Noshiro, Akita Prefecture)

  • Akita

Shirakami Negi are premium green onions produced in Noshiro, an area that benefits from …

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Shirakami Negi (Noshiro, Akita Prefecture)
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