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A walking tour of Nihonmatsu Castle where you can learn mo…

  • Fukushima

Nihonmatsu Castle is one of the 100 famous castles of Japan, and the Sannomaru Palace on…

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A walking tour of Nihonmatsu Castle where you can learn mo…

Zaoshuzo Corporation

  • Miyagi

Zao Shuzo is a sake brewery founded in 1873. The blessings of the land, such as subsoil …

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Zaoshuzo Corporation

Gassan Shizu Onsen

  • Yamagata

Since ancient times, the Gassan Shizu Onsen has been lined with lodging houses for pilgr…

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Gassan Shizu Onsen

Shizukuishi Koyo Ropeway, Autumn Walk, and Dog Run

  • Iwate

Take a leisurely autumn ride through the air on the Shizukuishi Koyo Ropeway!The scenery…

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Shizukuishi Koyo Ropeway, Autumn Walk, and Dog Run

Kaiseki Cuisine Hideishian

  • Niigata

Shuseki An, a Michelin-starred kaiseki restaurant in Iwamuro Onsen, is a Japanese restau…

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Kaiseki Cuisine Hideishian

Niigata Local Sake PREMIUM SAKE Kura

  • Niigata

Niigata Prefecture is a "sake powerhouse" with the largest number of sake brew…

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Niigata Local Sake PREMIUM SAKE Kura

Shirakawa Lake Canoe Tour

  • Yamagata

This is a hands-on canoeing activity on Lake Shirakawa surrounded by magnificent nature.…

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Shirakawa Lake Canoe Tour

Miyagi Helicopter Tour: Sendai, Matsushima and More

  • Miyagi

Scenic flight by twin-engine helicopter.The coastal area of Sendai City, which suffered …

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Miyagi Helicopter Tour: Sendai, Matsushima and More

Balloon flight experience at Juubunichi Mountain, famous f…

  • Yamagata

【Held on Sundays from June to December.】 This is a balloon flight experience at J…

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Balloon flight experience at Juubunichi Mountain, famous f…

Completely private stay! “Slow Temple Life” plan at “Oma S…

  • Aomori

This accommodation plan is limited to one couple per day, and allows you to rent the ent…

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Completely private stay! “Slow Temple Life” plan at “Oma S…

Premium open factory that carries on the legacy of Lord Ue…

  • Yamagata

This premium experience content allows visitors to see and experience Yonezawa's tra…

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Premium open factory that carries on the legacy of Lord Ue…

Fossa Magna Museum

  • Niigata

The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…

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Fossa Magna Museum

Sado Island Taiko Centre (Tatakokan)

  • Niigata

Sado Island is a treasure trove of traditional Japanese culture and nostalgic scenery an…

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Sado Island Taiko Centre (Tatakokan)

Torigoe Falls

  • Iwate

Walking along Kakkonda Gorge and coming out of Takinoue Tunnel, the stunning Torigoe Fal…

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Torigoe Falls

Sakata Festival

  • Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

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Sakata Festival

Make Bread Using Shirakami Kodama Yeast and Look for Livin…

  • Akita

Shirakami-Sanchi, a mountainous area straddling Akita and Aomori Prefectures, is a habit…

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Make Bread Using Shirakami Kodama Yeast and Look for Livin…

Deity of Good Relationship and Marriage: Become a Miko at …

  • Yamagata

Kumano Taisha Shrine in Nanyo City, Yamagata Prefecture worships the deity of good relat…

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Deity of Good Relationship and Marriage: Become a Miko at …

Tour of Ichinoseki Mochi-tsuki (Rice cake making) and Geib…

  • Iwate

After meeting up with a local guide at Ichinoseki Station, the first event on the tour i…

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Tour of Ichinoseki Mochi-tsuki (Rice cake making) and Geib…

Ichigoni

  • Aomori

Ichigoni is said to originally have roots in a fisherman's seafood dish made by boil…

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Ichigoni

Michinoku Shiokaze Trail Hachinohe City section

  • Aomori

Passing along the shores of flowers, the trail takes you through a thousand different ty…

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Michinoku Shiokaze Trail Hachinohe City section

Morning Cherry Picking Tour Leaving from Tendo Onsen

  • Yamagata

Yamagata Prefecture is famed for its sakuranbo cherries. To enjoy these cherries at thei…

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Morning Cherry Picking Tour Leaving from Tendo Onsen

Yugendo Cave

  • Iwate

Yugendo Cave, which possesses strata dating from approximately 350 million years ago, is…

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Yugendo Cave

Koriyama City Fureai Science Museum

  • Fukushima

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Koriyama City Fureai Science Museum

Off-road buggy experience (Hachimantai City, Iwate Prefect…

  • Iwate

Polaris off-road vehicles hold the largest market share for four-wheel buggies in the Un…

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Off-road buggy experience (Hachimantai City, Iwate Prefect…

Kiritan Odate Kiritanpo Festival (Odate City, Akita Prefec…

  • Akita

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Kiritan Odate Kiritanpo Festival (Odate City, Akita Prefec…

Bicycle Rentals to Travel Around Tono, Japan’s Hometown

  • Iwate

The Tono Tourism Association offers bicycle rentals. This is recommended for people who …

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Bicycle Rentals to Travel Around Tono, Japan’s Hometown

Sekino-ichi Museum of Sake Folk Culture

  • Iwate

Located in a renovated sake brewery from the Taisho period, this museum displays equipme…

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Sekino-ichi Museum of Sake Folk Culture

Kimimachi Osaka Prefectural Natural Park (Noshiro City, Ak…

  • Akita

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Kimimachi Osaka Prefectural Natural Park (Noshiro City, Ak…

Rokando Cave

  • Iwate

A large waterfall with a drop of 29 meters falls 880 meters from the cave entrance, whic…

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Rokando Cave

Tazawako Campground (Semboku City, Akita Prefecture)

  • Akita

The Tazawako Campground has a wooded environment of rustic beauty that is a five-minute …

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Tazawako Campground (Semboku City, Akita Prefecture)

Hiburi Kamakura (Senboku City, Akita Prefecture)

  • Akita

It is a small New Year's event held every year on February 14 to pray for a safe and…

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Hiburi Kamakura (Senboku City, Akita Prefecture)

Shirakami Sanchi Visitor Center

  • Aomori

■Visual Experience HallIn the Visual Experience Hall, visitors can view the four seasons…

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Shirakami Sanchi Visitor Center

Sannokura Kogen Sunflower Field

  • Fukushima

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Sannokura Kogen Sunflower Field

[Yamagata / Sake Brewery Tour] Otokoyama Sake Brewery

  • Yamagata

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[Yamagata / Sake Brewery Tour] Otokoyama Sake Brewery

Relish the Best of Nature “Fruit picking in Kaminoyama, th…

  • Yamagata

Famous for its fruits, Kaminoyama City in Yamagata Prefecture has a rich natural environ…

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Relish the Best of Nature “Fruit picking in Kaminoyama, th…

A tour of Himonoya Shuzo, the most popular sake brewery in…

  • Fukushima

This prestigious sake has won awards at sake competitions, but most of the sake produced…

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A tour of Himonoya Shuzo, the most popular sake brewery in…

Wanko Soba / Yamanekoken

  • Iwate

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Wanko Soba / Yamanekoken

Akita City Machinaka Tourist Information Center (Akita Cit…

  • Akita

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Akita City Machinaka Tourist Information Center (Akita Cit…

Raiden-sama no Mizu, the Legendary Underground Water from …

  • Niigata

Drink delicious water as you head toward Minamiuonuma's famous water spots, led by h…

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Raiden-sama no Mizu, the Legendary Underground Water from …

Tsuruga Castle New Year's Day Cabinet

  • Fukushima

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Tsuruga Castle New Year's Day Cabinet
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