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Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

Okama Crater of Zao

  • Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater of Zao

Zao Juhyo Festival

  • Yamagata

Zao is home to one of Japan’s largest ski resorts and the legendary hoar frosts kn…

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Zao Juhyo Festival

Imoni Festival

  • Yamagata

Imoni is a traditional Tohoku stew of taro and meat. It is particularly popular in Yamag…

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Imoni Festival

Summer skiing on Mount Gassan

  • Yamagata

While other ski resorts are closing, Gassan Ski Resort opens in April. The slopes are lo…

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Summer skiing on Mount Gassan

Tendo Cherry Blossom Festival: Human Shogi

  • Yamagata

Tendo in Yamagata Prefecture is famous as a producing area of shogi pieces. One of the m…

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Tendo Cherry Blossom Festival: Human Shogi

Relish the Best of Nature “Fruit picking in Kaminoyama, th…

  • Yamagata

Famous for its fruits, Kaminoyama City in Yamagata Prefecture has a rich natural environ…

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Relish the Best of Nature “Fruit picking in Kaminoyama, th…

Sekiyama Waterfall

  • Yamagata

Sekiyama Waterfall is a 15-metre wide waterfall dropping 10 metres over a unique rocky s…

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Sekiyama Waterfall

~ Sagae, Home of Japan’s Best Cherries ~ Cherry Picking

  • Yamagata

Yamagata Prefecture is one of the few places in Japan where the weather conditions are p…

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~ Sagae, Home of Japan’s Best Cherries ~ Cherry Picking

Honzan Jionji Temple

  • Yamagata

According to the legend of this famous temple, which is designated as a national histori…

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Honzan Jionji Temple

Jakushoji Temple

  • Yamagata

Jakushoji Temple is a historic temple that was founded by Gyoki approximately 1,300 year…

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Jakushoji Temple

Oku-no-Hosomichi Obanazawa Soba Kaido

  • Yamagata

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Oku-no-Hosomichi Obanazawa Soba Kaido

[Obanazawa City, Yamagata Prefecture] Guided Tour of Ginza…

  • Yamagata

Ginzan Hot Spring is one of the most famous hot springs in Yamagata Prefecture and throu…

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[Obanazawa City, Yamagata Prefecture] Guided Tour of Ginza…

Guided Meditation and Hiking Tours of Urayamadera

  • Yamagata

Go hiking in the Mine no Ura area where the Yamadera temple has deep roots. Experience t…

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Guided Meditation and Hiking Tours of Urayamadera

Tendo Onsen

  • Yamagata

Tendo is the largest producer of shogi pieces in Japan. Title matches featuring professi…

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Tendo Onsen

Dewazakura Sake Brewery Co.,Ltd

  • Yamagata

This company was founded in 1892 as a sake brewery. Since then, they have devoted t…

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Dewazakura Sake Brewery Co.,Ltd

Ohsyo Fruits Farm

  • Yamagata

At Ohsyo Fruits Farm, you can experience seasonal harvesting as shown in the table below…

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Ohsyo Fruits Farm

New style of Tohoku Hot Springs Kaminoyama Onsen, Long-sta…

  • Yamagata

Tohoku is Japan's leading hot spring area with many famous hot springs where you'…

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New style of Tohoku Hot Springs Kaminoyama Onsen, Long-sta…

Yamadera Temple Light-up Tour

  • Yamagata

Yamadera Temple, which is visited by many tourists and worshippers, is illuminated durin…

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Yamadera Temple Light-up Tour

Morning Cherry Picking Tour Leaving from Tendo Onsen

  • Yamagata

Yamagata Prefecture is famed for its sakuranbo cherries. To enjoy these cherries at thei…

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Morning Cherry Picking Tour Leaving from Tendo Onsen

Glass studio Asahi

  • Yamagata

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Glass studio Asahi

Hanagasa-no-Oka

  • Yamagata

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Hanagasa-no-Oka

Murayama Tokunai Festival

  • Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

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Murayama Tokunai Festival

Experience Fruit Picking at TOHOKU Fruit Sato

  • Yamagata

Fruit Sato is cultivating various fruit in Sagae City, located in the center of Yamagata…

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Experience Fruit Picking at TOHOKU Fruit Sato

[Kaminoyama Onsen and Zao] Okama Crater

  • Yamagata

Okama, the symbol of Zao, is a mysterious crater lake with a beautiful emerald green col…

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[Kaminoyama Onsen and Zao] Okama Crater

[Obanazawa City, Yamagata Prefecture] Japan's largest prod…

  • Yamagata

Farmers in Obanazawa have benn growing watermelons for 50 years and have long been using…

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[Obanazawa City, Yamagata Prefecture] Japan's largest prod…

[Tohoku DC Special Project] Yamagata Travels and Encounter…

  • Yamagata

In commemoration of the Tohoku Destination Campaign, a bus service will take you to a nu…

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[Tohoku DC Special Project] Yamagata Travels and Encounter…

Kaminoyama Onsen

  • Yamagata

Kaminoyama Onsen is known as one of the "three pleasure resorts of Ou" along w…

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Kaminoyama Onsen

Sakuranbo Higashine Onsen

  • Yamagata

Sakuranbo Higashine Onsen is a rural hot spring district. You can look out to mountains …

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Sakuranbo Higashine Onsen

Lina World

  • Yamagata

One of the largest amusement parks in Tohoku, with excellent access from major hot sprin…

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Lina World

[Special Event] Shijikairo (Tohoku’s Four-Temple Pilgrima…

  • Yamagata

[Shijikairo (Tohoku’s Four-Temple Pilgrimage)]A monk by the name of Jikaku Daishi …

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[Special Event] Shijikairo (Tohoku’s Four-Temple Pilgrima…

Rokkasen Co.,Ltd.

  • Yamagata

In 1972, Yamagata Meijo Co., Ltd. established itself as a communal bottling plant for fi…

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Rokkasen Co.,Ltd.

Wada Shuzo Limited Partnership

  • Yamagata

Since its establishment in 1797, the middle of the Edo period (1603-1868), this brewery …

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Wada Shuzo Limited Partnership

Original nenju bracelet making workshop and trip to Onogaw…

  • Yamagata

 Guests can choose from 25 kinds of natural stones to make their own original nenju…

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Original nenju bracelet making workshop and trip to Onogaw…

Kami-no-Hatayaki Ceramics Centre

  • Yamagata

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Kami-no-Hatayaki Ceramics Centre

~ Sagae, Home of Japan’s Best Cherries ~ Strawberry Pickin…

  • Yamagata

Sagae is one of the largest tourist strawberry farms in Yamagata Prefecture. The scent o…

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~ Sagae, Home of Japan’s Best Cherries ~ Strawberry Pickin…

[Tohoku DC Special Event] Premium Aerial Walk with Drink S…

  • Yamagata

You can visit Zao Jizoson at Jizo Sancho Station to pray for future success or you can t…

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[Tohoku DC Special Event] Premium Aerial Walk with Drink S…

[Tohoku DC Special Event] Premium Plan: Summer Night Cruis…

  • Yamagata

Receive a set pass that includes the Zao Ropeway round-trip fare to the top of the mount…

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[Tohoku DC Special Event] Premium Plan: Summer Night Cruis…

Shogi Piece

  • Yamagata

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Shogi Piece

Zao Bodaira Highlands

  • Yamagata

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Zao Bodaira Highlands
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