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Sake Tasting Experience
- Niigata
Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…
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Experience painting fox masks at Kitsune no Yomeiri Yashiki
- Niigata
Aga-machi is known for its fox bride procession.Kitsune no Yomeiri Yashiki is a themed f…
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Tobishima Liquorice Flowers at Onogame
- Niigata
Onogame is a giant, turtle-shaped monolith standing 167 metres above ground level plungi…
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Folding Screen Factory Tour and Kumiko Craft Workshop
- Niigata
Tour a factory that makes folding screens, a traditional industry of Kamo City.You can s…
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Senkaku Bay

Yahiko Park
- Niigata
This park offers a taste of Japan with its waterfalls, mountain streams, and tunnels.Loc…
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Tsubame Industrial Materials Museum
- Niigata
Tsubame City is famous as a city of manufacturing that is home to highly advanced and di…
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Tarai Bune Experience
- Niigata
The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…
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Tokamachi Snow Festival
- Niigata
Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…
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Akiyamago
- Niigata
Akiyamago is a small hamlet in the Nakatsu river valley. Enclosed by the steep mountains…
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Kikusui Sake Co., Ltd./ Kikusui Sake Culture Institute, Ki…
- Niigata
The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…
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[Cruising in Murakami, Niigata] Join a cruise to see the s…
- Niigata
Interact with seagulls! You can enjoy feeding them from the boat.・Super-fun entertainme…
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Roast Your Own Giant Decorated Rice Cracker
- Niigata
Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…
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Bijinbayashi
- Niigata
A beautiful beech forest with many slender trunked trees. It has become known as Bijinba…
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Ichishima Sake Brewery (Brewery Tours)
- Niigata
The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…
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The Old Saito Residence
- Niigata
This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …
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Awashima
- Niigata
Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…
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Shibata Castle Ruins Park
- Niigata
Shibata Castle Ruins Park is located on the site of the historic Shibata Castle. It has …
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Naena Waterfall
- Niigata
Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…
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Sado Island
- Niigata
Sado Island is Japan’s second largest island after the island of Okinawa. This lar…
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Oyu Onsen (Yunotani Hot Spring Area)
- Niigata
Oyu Onsen forms a part of the Yunotani Hot Spring area in Uonuma City. It is a hot sprin…
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Iwamuro Onsen
- Niigata
Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…
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Sado Gold Mine
- Niigata
Sado gold mine was Japan’s largest silver and gold mine in early modern times. The…
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Itoigawa Geopark
- Niigata
Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …
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Saifukuji Temple
- Niigata
Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…
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Enjoy wine tasting, a visit to our wine cellar and strolli…
- Niigata
In 2020 our winery celebrated its 130th anniversary.One of our stone wine cellars is the…
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Agano River Cruises
- Niigata
Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…
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Teradomari Onsen
- Niigata
This hot spring area is blessed with two spring sources. One features brownish water tha…
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Northern Culture Museum
- Niigata
The Northern Culture Museum is the former residence of a local wealthy farming family. T…
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Create hammered patterns on a copper beer cup
- Niigata
Tsuiki (hammered) copperware, one of Tsubame City’s traditional metalworking produ…
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Residence of Watanabe Family
- Niigata
The Watanabe Residence is the former house of one of Niigata’s wealthy merchants a…
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Shukunegi
- Niigata
Lying at the very southern tip of Sado City, Shukunegi was once a prosperous hub for car…
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Hawk Nest suspension bridge
- Niigata
The Arakawa Gorge Maple Line, a 20-km-long scenic spot for autumn foliage, stretches fro…
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Salmon Salting Experience
- Niigata
Murakami City has a long history with salmon, so much so that it is said that the city h…
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Old Wakabayashi Family Home
- Niigata
This old samurai house is situated close to the remains of Murakami Castle. It is a clas…
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Oginoshima Kayabuki Loop Village
- Niigata

Site of Kasugayama Castle
- Niigata
Kasugayama Castle is well-known as the home of Kenshin Uesugi, the famous Sengoku period…
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Matsunoyama Onsen
- Niigata
Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…
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Kitazawa Fuyusenkoba Remains
- Niigata

Bull fighting
- Niigata
For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …
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