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Kikusui Sake Co., Ltd./ Kikusui Sake Culture Institute, Ki…
- Niigata
The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…
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Snow Peak Headquaters Camp Field
- Niigata

Iwamuro Onsen
- Niigata
Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…
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The Old Saito Residence
- Niigata
This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …
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Ichishima Sake Brewery (Brewery Tours)
- Niigata
The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…
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Myoko Kogen
- Niigata
This highland region comprises seven hot springs, including Myoko, Akakura, Ikenotaira, …
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Bunsui Oiran Dochu Parade
- Niigata
The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…
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[Experience countryside life in Murakami, Niigata] Get clo…
- Niigata
・Eat it at home! Take home three cups (one cup is about 0.18 liters) of uncooked rice.…
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Make sasa-dango, a local sweet of Niigata Prefecture
- Niigata
Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…
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Agano River Cruises
- Niigata
Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…
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Joetsu Aquarium Umigatari

Shibata Castle Ruins Park
- Niigata
Shibata Castle Ruins Park is located on the site of the historic Shibata Castle. It has …
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Senkaku Bay

Residence of Watanabe Family
- Niigata
The Watanabe Residence is the former house of one of Niigata’s wealthy merchants a…
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Ryotsu Onsen
- Niigata
This hot spring area is close to Ryotsu Port on Sado Island. The five hot springs of Ryo…
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Rinsenji Temple
- Niigata
This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…
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Mount Yahiko
- Niigata
Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…
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Yahikoyama Skyline
- Niigata
The Yahikoyama Skyline is a 16.8-kilometre driving route leading up to the top of Mount …
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Sado Gold Mine
- Niigata
The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…
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Tarai Bune Experience
- Niigata
The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…
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Fossa Magna Museum
- Niigata
The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…
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Kujiranami Matsushima Onsen
- Niigata
This new hot spring area was first opened up in 1991. The spring water wells up from 1,4…
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Salmon Salting Experience
- Niigata
Murakami City has a long history with salmon, so much so that it is said that the city h…
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Shukunegi
- Niigata
Lying at the very southern tip of Sado City, Shukunegi was once a prosperous hub for car…
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Ojiya Nishikigoi no Sato

Matsunoyama Onsen
- Niigata
Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…
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Saifukuji Temple
- Niigata
Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…
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Aikawa Onsen
- Niigata
A hot spring area on the west coast of Sado Island. Right before you stand Meoto-iwa (hu…
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Murasugi Onsen
- Niigata
Murasugi Onsen is a hot spring area tucked away in the forest, embraced by the five peak…
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The Japanease Memorial Museum of Skiing
- Niigata

Mt. Myoko
- Niigata
Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…
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Yahiko Onsen
- Niigata
This hot spring area stands at the gateway to Yahiko Shrine, which is known affectionate…
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Kotakigawa Jade Gorge
- Niigata
Located in Itoigawa, a region famous for its jade, Kotakigawa Jade Gorge is the leading …
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Roast Your Own Giant Decorated Rice Cracker
- Niigata
Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…
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Create hammered patterns on a copper beer cup
- Niigata
Tsuiki (hammered) copperware, one of Tsubame City’s traditional metalworking produ…
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Imayo Tsukasa Sake Brewery Co. Ltd.
- Niigata
Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…
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Rent an "Ecodatchari" Sport-type Electric Hybrid Bicycle
- Niigata
With excellent road performance, these bikes are comfortable to ride even long-distance …
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Echigo Tokimeki Resort Setsugekka
- Niigata
From the car interiors to the cuisine, everything on this resort train is "made in …
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Enormous works of art made out of rice straw! Visit the Wa…
- Niigata
The Wara Art Festival is held every year from summer through autumn. Young people from t…
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Yamazaki Kojiya
- Niigata
