• Niigata

From the car interiors to the cuisine, everything on this resort train is "made in …

• Niigata

Akiyamago is a small hamlet in the Nakatsu river valley. Enclosed by the steep mountains…

• Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

• Niigata

Tsuiki (hammered) copperware, one of Tsubame City’s traditional metalworking produ…

• Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

• Niigata

Aga-machi is known for its fox bride procession.Kitsune no Yomeiri Yashiki is a themed f…

• Niigata

Nishikigoi, or vari-coloured carp are known as “swimming jewels,” with their…

• Niigata

Drink delicious water as you head toward Minamiuonuma's famous water spots, led by h…

• Niigata

The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…

• Niigata

Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…

• Niigata

Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…

• Niigata

Kasugayama Castle is well-known as the home of Kenshin Uesugi, the famous Sengoku period…

• Niigata

This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Niigata

Why don't you release your stress and anxiety by breaking tiles? Course A: Thro…

• Niigata

The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…

• Niigata

Founded in 1548, the Yoshinogawa brewery is located in Settaya District, Nagaoka City, N…

• Niigata

Founded by Kobo Daishi (Kukai) in 807, Chokokuji Temple is one of Sado’s ancient t…

• Niigata

The Sasagawaregare Kayak Center offers kayak tours along the Sasagawaregare (Murakami Ci…

• Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

• Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

• Niigata

Won't you come observe the figure of the crested ibis as it flutters its coral pink …

• Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

• Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

• Niigata

Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…

• Niigata

With excellent road performance, these bikes are comfortable to ride even long-distance …

• Niigata

A professional sushi chef will teach you the ropes of sushi nigiri!Learn how to make fin…

• Niigata

The Cave d’Occi Winery is situated just 1km inland from the Sea of Japan, facing d…

• Niigata

Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…

• Niigata

The Joetsu Aquarium, known by its nickname of “Umigatari,” was reopened afte…

• Niigata

• Niigata

The Watanabe Residence is the former house of one of Niigata’s wealthy merchants a…

• Niigata

During the Edo period, Kyomachi Street flourished as a gold mining town, lined with nume…

• Niigata

A “gangi” refers to a traditional veranda or arcade-like construction in fro…

• Niigata

The Yahikoyama Skyline is a 16.8-kilometre driving route leading up to the top of Mount …

• Niigata

Sake has been used in religious ceremonies since 700 AD. For nearly 1,000 years, sake wa…

• Niigata

The textiles known as Echigo-jofu are works of art born of the snow. Possessing a long h…

• Niigata

Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…

• Niigata

Murakami City has a long history with salmon, so much so that it is said that the city h…

• Niigata

Together with local mothers, we will make "gotsu" (feast) using freshly picked…