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Kikusui Sake Co., Ltd./ Kikusui Sake Culture Institute, Ki…

  • Niigata

The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…

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Kikusui Sake Co., Ltd./ Kikusui Sake Culture Institute, Ki…

Snow Peak Headquaters Camp Field

  • Niigata

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Snow Peak Headquaters Camp Field

Iwamuro Onsen

  • Niigata

Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…

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Iwamuro Onsen

The Old Saito Residence

  • Niigata

This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …

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The Old Saito Residence

Ichishima Sake Brewery (Brewery Tours)

  • Niigata

The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…

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Ichishima Sake Brewery (Brewery Tours)

Myoko Kogen

  • Niigata

This highland region comprises seven hot springs, including Myoko, Akakura, Ikenotaira, …

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Myoko Kogen

Bunsui Oiran Dochu Parade

  • Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

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Bunsui Oiran Dochu Parade

[Experience countryside life in Murakami, Niigata] Get clo…

  • Niigata

・Eat it at home! Take home three cups (one cup is about 0.18 liters) of uncooked rice.…

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[Experience countryside life in Murakami, Niigata] Get clo…

Make sasa-dango, a local sweet of Niigata Prefecture

  • Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

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Make sasa-dango, a local sweet of Niigata Prefecture

Agano River Cruises

  • Niigata

Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…

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Agano River Cruises

Joetsu Aquarium Umigatari

  • Niigata

The Joetsu Aquarium, known by its nickname of “Umigatari,” was reopened afte…

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Joetsu Aquarium Umigatari

Shibata Castle Ruins Park

  • Niigata

Shibata Castle Ruins Park is located on the site of the historic Shibata Castle. It has …

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Shibata Castle Ruins Park

Senkaku Bay

  • Niigata

“Senkaku Bay” is the collective name for five small interlinked bays that st…

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Senkaku Bay

Residence of Watanabe Family

  • Niigata

The Watanabe Residence is the former house of one of Niigata’s wealthy merchants a…

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Residence of Watanabe Family

Ryotsu Onsen

  • Niigata

This hot spring area is close to Ryotsu Port on Sado Island. The five hot springs of Ryo…

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Ryotsu Onsen

Rinsenji Temple

  • Niigata

This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…

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Rinsenji Temple

Mount Yahiko

  • Niigata

Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…

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Mount Yahiko

Yahikoyama Skyline

  • Niigata

The Yahikoyama Skyline is a 16.8-kilometre driving route leading up to the top of Mount …

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Yahikoyama Skyline

Sado Gold Mine

  • Niigata

The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…

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Sado Gold Mine

Tarai Bune Experience

  • Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

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Tarai Bune Experience

Fossa Magna Museum

  • Niigata

The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…

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Fossa Magna Museum

Kujiranami Matsushima Onsen

  • Niigata

This new hot spring area was first opened up in 1991. The spring water wells up from 1,4…

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Kujiranami Matsushima Onsen

Salmon Salting Experience

  • Niigata

Murakami City has a long history with salmon, so much so that it is said that the city h…

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Salmon Salting Experience

Shukunegi

  • Niigata

Lying at the very southern tip of Sado City, Shukunegi was once a prosperous hub for car…

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Shukunegi

Ojiya Nishikigoi no Sato

  • Niigata

Nishikigoi, or vari-coloured carp are known as “swimming jewels,” with their…

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Ojiya Nishikigoi no Sato

Matsunoyama Onsen

  • Niigata

Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…

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Matsunoyama Onsen

Saifukuji Temple

  • Niigata

Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…

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Saifukuji Temple

Aikawa Onsen

  • Niigata

A hot spring area on the west coast of Sado Island. Right before you stand Meoto-iwa (hu…

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Aikawa Onsen

Murasugi Onsen

  • Niigata

Murasugi Onsen is a hot spring area tucked away in the forest, embraced by the five peak…

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Murasugi Onsen

The Japanease Memorial Museum of Skiing

  • Niigata

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The Japanease Memorial Museum of Skiing

Mt. Myoko

  • Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

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Mt. Myoko

Yahiko Onsen

  • Niigata

This hot spring area stands at the gateway to Yahiko Shrine, which is known affectionate…

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Yahiko Onsen

Kotakigawa Jade Gorge

  • Niigata

Located in Itoigawa, a region famous for its jade, Kotakigawa Jade Gorge is the leading …

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Kotakigawa Jade Gorge

Roast Your Own Giant Decorated Rice Cracker

  • Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

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Roast Your Own Giant Decorated Rice Cracker

Create hammered patterns on a copper beer cup

  • Niigata

Tsuiki (hammered) copperware, one of Tsubame City’s traditional metalworking produ…

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Create hammered patterns on a copper beer cup

Imayo Tsukasa Sake Brewery Co. Ltd.

  • Niigata

Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…

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Imayo Tsukasa Sake Brewery Co. Ltd.

Rent an "Ecodatchari" Sport-type Electric Hybrid Bicycle

  • Niigata

With excellent road performance, these bikes are comfortable to ride even long-distance …

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Rent an "Ecodatchari" Sport-type Electric Hybrid Bicycle

Echigo Tokimeki Resort Setsugekka

  • Niigata

From the car interiors to the cuisine, everything on this resort train is "made in …

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Echigo Tokimeki Resort Setsugekka

Enormous works of art made out of rice straw! Visit the Wa…

  • Niigata

The Wara Art Festival is held every year from summer through autumn. Young people from t…

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Enormous works of art made out of rice straw! Visit the Wa…

Yamazaki Kojiya

  • Niigata

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Yamazaki Kojiya
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