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Northern Culture Museum
- Niigata
The Northern Culture Museum is the former residence of a local wealthy farming family. T…
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Agano River Cruises
- Niigata
Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…
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Takada Castle Town Gangi Street

Takada Castle Site Park Cherry Blossom Festival
- Niigata
The cherry blossoms of Takada Castle Site Park are considered as one of the three great …
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OIRAN experience
- Niigata
This unforgettable photoshoot will transport you to the era of Oiran.These beautiful lad…
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Yahiko Onsen
- Niigata
This hot spring area stands at the gateway to Yahiko Shrine, which is known affectionate…
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Roast Your Own Giant Decorated Rice Cracker
- Niigata
Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…
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Mount Yahiko
- Niigata
Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…
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Niigata Festival
- Niigata
This summer festival takes place over the course of three days in early August in the ce…
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[Create your own music box at Tsukioka Onsen, Niigata] Cre…
- Niigata
・Take your music box home on the same day! Your creation will be ready in about 30 minu…
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Itoigawa Geopark
- Niigata
Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …
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Echigo Tokimeki Resort Setsugekka
- Niigata
From the car interiors to the cuisine, everything on this resort train is "made in …
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Toyanogata Lagoon
- Niigata
Located two kilometres from JR Niigata station, Toyonogata Lagoon is known for its sprin…
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Kotakigawa Jade Gorge
- Niigata
Located in Itoigawa, a region famous for its jade, Kotakigawa Jade Gorge is the leading …
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Fukushimagata Wetlands
- Niigata
Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…
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Tsubame Industrial Materials Museum
- Niigata
Tsubame City is famous as a city of manufacturing that is home to highly advanced and di…
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The Old Saito Residence
- Niigata
This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …
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Salmon Salting Experience
- Niigata
Murakami City has a long history with salmon, so much so that it is said that the city h…
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Matsunoyama Onsen
- Niigata
Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…
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Experience painting fox masks at Kitsune no Yomeiri Yashiki
- Niigata
Aga-machi is known for its fox bride procession.Kitsune no Yomeiri Yashiki is a themed f…
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Site of Kasugayama Castle
- Niigata
Kasugayama Castle is well-known as the home of Kenshin Uesugi, the famous Sengoku period…
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Chokokuji Temple
- Niigata
Founded by Kobo Daishi (Kukai) in 807, Chokokuji Temple is one of Sado’s ancient t…
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Awashima
- Niigata
Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…
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"Bunya Nigyo-Shibai" watch and Sado-styled french food at …
- Niigata
During the Edo period, Kyomachi Street flourished as a gold mining town, lined with nume…
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Saifukuji Temple
- Niigata
Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…
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Gomadoyama Hydrangea Garden
- Niigata

Bull fighting
- Niigata
For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …
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Ichishima Sake Brewery (Brewery Tours)
- Niigata
The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…
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Ojiya Nishikigoi no Sato

Rinsenji Temple
- Niigata
This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…
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Learn cooking with local Tokamachi women using fresh ingre…
- Niigata
Together with local mothers, we will make "gotsu" (feast) using freshly picked…
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Yahiko Park
- Niigata
This park offers a taste of Japan with its waterfalls, mountain streams, and tunnels.Loc…
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Niigata Local Sake PREMIUM SAKE Kura
- Niigata
Niigata Prefecture is a "sake powerhouse" with the largest number of sake brew…
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Folding Screen Factory Tour and Kumiko Craft Workshop
- Niigata
Tour a factory that makes folding screens, a traditional industry of Kamo City.You can s…
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HOKUSETSU SAKE BREWERY Co.,Ltd.
- Niigata
Since its establishment in 1872, Hokusetsu Sake Brewery has been committed to brewing sa…
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Make your own original bracelet with jade, Japan’s nationa…
- Niigata
Sit at a jade table and make your own bracelet comprised of a round jade bead, natural s…
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Oguni Washi Papermaking Workshop
- Niigata
・Workshop: Participants make 29 x 39 cm Oguni washi paper by hand in Oguni-machi, Nagao…
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Moonlight Garden
- Niigata

Let's go see snow flowers! ~Snowshoeing and Irori (hearth…
- Niigata
Wearing snowshoes (Western-style snowshoes - the heel rises up for easy walking), we wil…
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Shibata Castle
- Niigata
