• Iwate

An iron and steel museum representative of Kamaishi, the birthplace of modern steelmakin…

• Yamagata

There are six sokushinbutsu (monks who practice austerity to the point of death and mumm…

• Fukushima

Located 314 metres above sea level, Mount Iimori overlooks the former castle town of Aiz…

• Niigata

Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…

• Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

• Niigata

This is the temple where Sengoku period warlord Kenshin Uesugi spent his childhood years…

• Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

• Aomori

This local dish has been representative of the Hachinohe region for a long time. It is m…

• Aomori

For more information, please visit the VISIT Hachinohe website.The Hachinohe Sansha Tais…

• Miyagi

Arai Station is the eastern starting point of the Sendai Subway Tozai Line and the gatew…

• Akita

Yokote City is an area with some of the heaviest snowfall in Japan. In Masuda-machi, loc…

• Akita

The Someiyoshino cherry trees on the banks of the Hinokinai River were planted in 1934 t…

• Yamagata

[Shijikairo (Tohoku’s Four-Temple Pilgrimage)]A monk by the name of Jikaku Daishi …

• Yamagata

Every winter, a huge kamakura (a kind of straw-shaped house) about 3 meters high and 5 m…

• Fukushima

This is a little-known ski resort that is never crowded despite having good access from …

• Iwate

Kindaichi Onsen, located in Ninohe in northern Iwate, is said to have been discovered in…

• Fukushima

Oyaku-en is located 15 minutes on foot to the east of Tsuruga Castle. It is a Japanese g…

• Iwate

The Hanamaki Matsuri (festival) is held every September and boasts a history of more tha…

• Miyagi

This is a hands-on tour that includes a bluefin tuna cutting show and sushi-making works…

• Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

• Iwate

Saikaen is one of the best farms in Hachimantai for tasting strawberries and enjoying fl…

• Iwate

This is a traditional event that has been held for more than 200 years, originating from…

• Akita

[Exclusive to residents of Akita Prefecture]Gastronomy tourism promotes food made with t…

• Miyagi

This farmer’s market sells local Yamamoto specialties direct to visitors—ite…

• Miyagi

The Nakahashi Bridge is a pedestrian bridge made of wood and iron that spans the Hachima…

• Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

• Miyagi

Experience authentic armor at Shiroishi Castle, one of only five restored wooden castles…

• Niigata

The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…

• Fukushima

AIZU Numajiri Extreme Hot SpringsA completely new hot spring area that offers a unique a…

• Multiple Areas

Traveling by cab from Aomori City, visitors will experience Sukayu Onsen, located at the…

• Yamagata

Kaikoji Temple is dedicated to two of the six sokushinbutsu (monks who practice austerit…

• Aomori

widely revered in Japan as a shrine famous for its protection of the northern gate.Iwaki…

• Aomori

Hirosaki's sightseeing pamphlets are well stocked! It is a convenient base for walki…

• Niigata

The Joetsu Aquarium, known by its nickname of “Umigatari,” was reopened afte…

• Miyagi

Zao Heartland is a spacious farm of approximately 100 hectares. You will be soothed by t…

• Fukushima

This retro-chic street stretches from north to south through the town of Aizuwakamatsu. …

• Miyagi

Let’s go strawberry picking! You can pick strawberries at Strawberry World in Miya…

• Miyagi

The Shiogama Minato Festival is counted as one of Japan’s top three boat festivals…

• Iwate

Gokusui no En recreates a Heian period poetry game, and involves poets dressed in Heian …

• Aomori

16：00　Enjoy a tasting session of local sake at a sake specialty store. Store owner, Mr…