• Yamagata

Kumano Taisha Shrine is also referred to as the Ise of Tohoku. It is considered one of t…

• Niigata

The Bandai Bridge is a solid stone arch bridge crossing over the Shinano River. Decorati…

• Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

• Akita

Matagi refers to the people living deep in the mountains, hunting bears and other animal…

• Iwate

Matsukawa Onsen is a small hot spring resort located in Hachimantai, which is known for …

• Aomori

Famous for its brilliant cobalt blue water, Ao-Ike Pond is located in Shirakami Sanchi, …

• Iwate

This is the only surviving samurai residence in Morioka, where Morioka-born poet, Takubo…

• Aomori

The autumn colours of Nakano Maple Mountain make it a leading spot for viewing foliage e…

• Miyagi

This is a tour to explore the Sendai’s hole-in-the-wall izakaya (Japanese-style pu…

• Iwate

Kaiunbashi Bridge (literally “Good Fortune Bridge”) spans the Kitakami River…

• Akita

Oyasukyo Gorge was formed through fluvial erosion over thousands of years. A walking pat…

• Aomori

The Jogakura Bridge is located in Towada-Hachimantai National Park. The bridge is 360 me…

• Miyagi

Fukuurajima is connected to the mainland by Fukuura-bashi Bridge (also known as Deai (En…

• Niigata

Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…

• Aomori

The Aomori Nebuta Matsuri (festival) is a participatory festival in Aomori that attracts…

• Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

• Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

• Yamagata

Experience authentic mountain training practices under the guidance of a real Yamabushi …

• Miyagi

The Sendai Castle VR Go Experience is a 360-degree VR experience using a head-mounted di…

• Aomori

Visitors can experience the charms of Tsugaru in its entirety through exhibitions of Hir…

• Miyagi

3M SENDAI CITY SCIENCE MUSEUM is a spot for science where you have fun learning about na…

• Aomori

Ashino Park, known as the place where the writer Osamu Dazai often played, is one of the…

• Yamagata

Yamagata Castle was constructed in 1592 by Yoshiaki Mogami, one of Tohoku’s promin…

• Aomori

Lake Juni is the general term for a group of 33 lakes and marshes surrounded by a beech …

• Akita

Shinzan Shrine has thrived as a sacred place for Sangaku-shinko mountain worshipers sinc…

• Iwate

An Edohiganzakura cherry tree is growing within the premises of the district courthouse …

• Miyagi

Together with the Heijo-kyo city ruins in Nara Prefecture and the remains of Dazaifu for…

• Fukushima

Iizaka Onsen was one of three popular hot springs in the ancient Oshu region along with …

• Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

• Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

• Fukushima

This is a tour to visit the earthquake-stricken area along the coast of Fukushima Prefec…

• Aomori

The Sannai-Maruyama Site is one of Japan's largest early to middle Jomon Period site…

• Yamagata

In commemoration of the Tohoku Destination Campaign, a bus service will take you to a nu…

• Fukushima

The history of Kitakata ramen dates back to the late Taisho period and early Showa perio…

• Yamagata

Uesugi Jinja Shrine was built on the grounds of the former Yonezawa Castle to enshrine K…

• Akita

Ganiba Onsen was named after the crabs living in the nearby stream. The Onsen is popular…

• Aomori

This sightseeing route bus will take you around Shimokita Peninsula, the northernmost pe…

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Akita

One night, Mr. Shuun Konaka, the deputy chief priest of Unshoji Temple, fell in love wit…

• Yamagata

Night tour to see the ice at night on the “Night Cruiser” snowmobile.