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Former Honma Family Residence

  • Yamagata

The Honma family was the wealthiest merchant family in Japan between the 17th and mid-20…

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Former Honma Family Residence

Hommyoji Temple

  • Yamagata

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Hommyoji Temple

Mayoga Tai Shizen Kyuyo Rin

  • Aomori

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Mayoga Tai Shizen Kyuyo Rin

Noguchi Hideyo Seishun Street

  • Fukushima

This retro-chic street stretches from north to south through the town of Aizuwakamatsu. …

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Noguchi Hideyo Seishun Street

Yahiko Onsen

  • Niigata

This hot spring area stands at the gateway to Yahiko Shrine, which is known affectionate…

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Yahiko Onsen

Goshougake Onsen

  • Akita

Goshogake Onsen is located on the Hachimantai Aspite Line, a scenic driving route traver…

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Goshougake Onsen

Ookama Onsen

  • Akita

Ookama Onsen is a hot spring housed in a reconstructed school building. The Nyuto Onsen …

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Ookama Onsen

Hachimantai Backcountry Ski Tour

  • Iwate

Time flows slowly on the slopes of Hachimantai, Iwate Prefecture in Japan’s snow c…

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Hachimantai Backcountry Ski Tour

Tomeyama Trekking and Onsen Experience with a View of the …

  • Akita

This tour takes you on a trek across the forested edge of the Shirakami Sanchi, a mounta…

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Tomeyama Trekking and Onsen Experience with a View of the …

Oma Bluefin Tuna Fishing Observation Tour

  • Aomori

This is a tour you can only experience in Oma, the best waters for catching maguro (blue…

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Oma Bluefin Tuna Fishing Observation Tour

Kiritanpo-making Experience

  • Akita

Kiritanpo is a local Akita dish of pounded rice grilled on a cedar stick that originated…

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Kiritanpo-making Experience

Hanamaki Mikoshi: Experience a world record-breaking parade

  • Iwate

The Hanamaki Matsuri (festival) is held every September and boasts a history of more tha…

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Hanamaki Mikoshi: Experience a world record-breaking parade

January 10 – March 31 Aomori City Taxi Tour: Tsugaru Railw…

  • Aomori

January 10 – March 31: This taxi tour starts and ends in Aomori City. Ride one way…

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January 10 – March 31 Aomori City Taxi Tour: Tsugaru Railw…

Sake Tasting Experience

  • Niigata

Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…

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Sake Tasting Experience

Wadaiko Experience in Sairi Yashiki!

  • Miyagi

Sairi Yashiki is the former estate of a prosperous merchant family who were active for s…

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Wadaiko Experience in Sairi Yashiki!

Izakaya (Japanese-style pub) Dinner with Tuna Cutting Show

  • Miyagi

This is a hands-on tour that includes a bluefin tuna cutting show and sushi-making works…

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Izakaya (Japanese-style pub) Dinner with Tuna Cutting Show

Wintertime Exclusive! Snow vegetable harvest experience

  • Yamagata

The region has cultivated a tradition of preserving and eating vegetables from under the…

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Wintertime Exclusive! Snow vegetable harvest experience

Earth Celebration

  • Niigata

The Sado taiko (drumming) ensemble Kodo is renowned around the world for its performance…

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Earth Celebration

Aizu Erosoku Festival (Aizu Painted Candle Festival)

  • Fukushima

Aizu Erosoku (painted candles) are one of Aizu’s traditional crafts. The candles a…

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Aizu Erosoku Festival (Aizu Painted Candle Festival)

Kakunodate Cherry Blossom Festival

  • Akita

Kakunodate Town in Senboku, Akita Prefecture, is also known as the “Little Kyoto o…

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Kakunodate Cherry Blossom Festival

Bull fighting

  • Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

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Bull fighting

Mt. Osore Grand Festival

  • Aomori

Mt. Osore is Japan’s foremost sacred ground, located at the center of the Shimokit…

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Mt. Osore Grand Festival

Tokamachi Snow Festival

  • Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

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Tokamachi Snow Festival

Spring Fujiwara Festival

  • Iwate

The Fujiwara Festival is held every spring and autumn in the World Heritage town of Hira…

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Spring Fujiwara Festival

Paper Balloon Festival of Kamihinokinai

  • Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

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Paper Balloon Festival of Kamihinokinai

Nihonmatsu Kiku Ningyo

  • Fukushima

There have been many chrysanthemum fans in Nihonmatsu since the period when it was known…

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Nihonmatsu Kiku Ningyo

Hitaka Hibuse Festival

  • Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

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Hitaka Hibuse Festival

Hachinohe Sansha Taisai Festival

  • Aomori

The Hachinohe Sansha Taisai Festival is one of the Important Intangible Cultural Propert…

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Hachinohe Sansha Taisai Festival

Yonezawa Uesugi Festival

  • Yamagata

The Yonezawa Uesugi Festival is a period picture scroll that unfolds on a grand scale wi…

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Yonezawa Uesugi Festival

Northern Tohoku Backcountry Day Guide Tour

  • Iwate

Any experienced Japow skier will tell you that resorts in Japan can be strict about back…

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Northern Tohoku Backcountry Day Guide Tour

Snowshoeing: Breathtaking Icefall

  • Iwate

This snowshoe trek tour takes you to see the frozen Nanataki. Nanataki is a waterfall al…

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Snowshoeing: Breathtaking Icefall

Hachimantai Snow Corridor and Snowshoeing Through Remainin…

  • Iwate

Wear snowshoes and trek through 6-meter-deep snow that remains at the summit of Mt. Hach…

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Hachimantai Snow Corridor and Snowshoeing Through Remainin…

Lake Moniwakko Kayak (Canoe) Tour

  • Fukushima

Lake Moniwakko is the common name for the Surikami River Dam in Iizaka Town, Fukushima C…

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Lake Moniwakko Kayak (Canoe) Tour

Handmade Usukawa Manju Workshop

  • Fukushima

Usukawa manju, which literally means thin-skinned manju, is a Japanese sweet bun charact…

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Handmade Usukawa Manju Workshop

Visit a Fishing Gear Business

  • Miyagi

ASAYA Co., Ltd. is a fishing gear business with a long heritage founded in 1850.Under th…

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Visit a Fishing Gear Business

Iwate, Tohoku: Traditional Culture and Foliage (With Wagas…

  • Iwate

Take a 30-minute car ride from Ichinoseki Station on the Tohoku Shinkansen. There, you w…

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Iwate, Tohoku: Traditional Culture and Foliage (With Wagas…

Blueberry Picking at Kobayashi Farm

  • Yamagata

Pick blueberries at Kobayashi Farm, a blueberry farm in Shirataka Town. Kobayashi Farm c…

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Blueberry Picking at Kobayashi Farm

Sake & Yakitori pairing with local expert!

  • Aomori

16:00 Enjoy a tasting session of local sake at a sake specialty store. Store owner, Mr…

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Sake & Yakitori pairing with local expert!

Blessed in Aomori: Guided shrine experience

  • Aomori

Level-up your shrine game with a blessing and etiquette lesson at local shrine with '…

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Blessed in Aomori: Guided shrine experience

Hachinohe by Night: Guided foodie tour!

  • Aomori

The real city of Hachinohe can be found down its back-street alleyways! In the centre of…

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Hachinohe by Night: Guided foodie tour!
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