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Katakai Festival
- Niigata
This fireworks festival sees the launch of many large spherical fireworks, including the…
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Sake Tasting Experience
- Niigata
Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…
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Takada Castle Site Park
- Niigata
Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…
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Hyoko Lake
- Niigata
Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…
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Sado Island
- Niigata
Sado Island is Japan’s second largest island after the island of Okinawa. This lar…
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Mount Hakkai Ropeway and Observatory
- Niigata
Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …
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Make sasa-dango, a local sweet of Niigata Prefecture
- Niigata
Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…
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Akiyamago
- Niigata
Akiyamago is a small hamlet in the Nakatsu river valley. Enclosed by the steep mountains…
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Hoshitoge Rice Terraces
- Niigata
Located in Tokamachi city, Niigata, the Hoshitoge Rice Terraces are famous for their sce…
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Hakusan Park
- Niigata
Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…
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Pia Bandai
- Niigata
This market features the very best foods that Niigata has to offer, from merry-go-round …
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Senami Onsen
- Niigata
Senami Onsen is a famous hot spring resort just 10 minutes by car from Murakami Station.…
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Mount Yahiko
- Niigata
Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…
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Bunsui Oiran Dochu Parade
- Niigata
The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…
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Iwamuro Onsen
- Niigata
Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…
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Nagaoka Festival
- Niigata
The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…
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Enormous works of art made out of rice straw! Visit the Wa…
- Niigata
The Wara Art Festival is held every year from summer through autumn. Young people from t…
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Tsubame Industrial Materials Museum
- Niigata
Tsubame City is famous as a city of manufacturing that is home to highly advanced and di…
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Joetsu Aquarium Umigatari

Tarai Bune Experience
- Niigata
The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…
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Walking tour: Old Port Town Niigata
- Niigata
This walking tour takes you through the old port town Niigata. Explore the moat town whi…
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Sasagawa Nagare Coastline
- Niigata
Sasagawa Nagare is an 11-kilometre stretch of coastline near the city of Murakami, with …
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Niigata Rice Cracker Museum
- Niigata
A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…
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Senkaku Bay

Naena Waterfall
- Niigata
Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…
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Yahiko Shrine
- Niigata
With a history stretching back 2,400 years, the Yahiko Shrine has been worshipped since …
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Bull fighting
- Niigata
For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …
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[Guided tour of Oppouji Temple, Niigata] Explore the famou…
- Niigata
・The young master of Kinoto Manjuya, located in front of the entrance to Oppouji Temple…
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Ojiya Nishikigoi no Sato

Matsunoyama Onsen
- Niigata
Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…
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Northern Culture Museum
- Niigata
The Northern Culture Museum is the former residence of a local wealthy farming family. T…
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Tokamachi Snow Festival
- Niigata
Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…
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Tokamachi Tanada Treks

Awashima
- Niigata
Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…
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Saifukuji Temple
- Niigata
Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…
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Tainai City Natural Temmonkan
- Niigata

Yahikoyama Skyline
- Niigata
The Yahikoyama Skyline is a 16.8-kilometre driving route leading up to the top of Mount …
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Takada Castle Site Park Cherry Blossom Festival
- Niigata
The cherry blossoms of Takada Castle Site Park are considered as one of the three great …
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Ponshukan
- Niigata
For anyone who likes Japanese sake, this is the place to come if you are visiting Niigat…
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Agano River Cruises
- Niigata
Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…
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