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Nagaoka Festival
- Niigata
The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…
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Toki Messe (Niigata Convention Centre)
- Niigata
Toki Messe is a convention centre located at the mouth of the Shinano River meeting the …
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Pia Bandai
- Niigata
This market features the very best foods that Niigata has to offer, from merry-go-round …
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Takada Castle Site Park
- Niigata
Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…
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Hyoko Lake
- Niigata
Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…
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Kaikake Onsen

Senami Onsen
- Niigata
Senami Onsen is a famous hot spring resort just 10 minutes by car from Murakami Station.…
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Ponshukan
- Niigata
For anyone who likes Japanese sake, this is the place to come if you are visiting Niigat…
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Hakusan Park
- Niigata
Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…
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Yahiko Shrine
- Niigata
With a history stretching back 2,400 years, the Yahiko Shrine has been worshipped since …
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Sado Gold Mine
- Niigata
The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…
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Myoko Kogen
- Niigata
This highland region comprises seven hot springs, including Myoko, Akakura, Ikenotaira, …
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Hoshitoge Rice Terraces
- Niigata
Located in Tokamachi city, Niigata, the Hoshitoge Rice Terraces are famous for their sce…
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Mount Hakkai Ropeway and Observatory
- Niigata
Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …
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Kiyotsu Gorge
- Niigata
Kiyotsukyo Gorge, known as one of Japan's three great gorges along with Kurobe Gorge…
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Tarai Bune Experience
- Niigata
The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…
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Sasagawa Nagare Coastline
- Niigata
Sasagawa Nagare is an 11-kilometre stretch of coastline near the city of Murakami, with …
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Cave D'Occi Winery and Cave D'Occi Vinespa
- Niigata
The Cave d’Occi Winery is situated just 1km inland from the Sea of Japan, facing d…
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Mount Yahiko
- Niigata
Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…
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Tokamachi Snow Festival
- Niigata
Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…
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Sado Island
- Niigata
Sado Island is Japan’s second largest island after the island of Okinawa. This lar…
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Oyu Onsen (Yunotani Hot Spring Area)
- Niigata
Oyu Onsen forms a part of the Yunotani Hot Spring area in Uonuma City. It is a hot sprin…
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Akiyamago
- Niigata
Akiyamago is a small hamlet in the Nakatsu river valley. Enclosed by the steep mountains…
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Kikusui Sake Co., Ltd./ Kikusui Sake Culture Institute, Ki…
- Niigata
The Kikusui Brewery has opened the Kikusui Sake Culture Institute to the public, which h…
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Naena Waterfall
- Niigata
Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…
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Imayo Tsukasa Sake Brewery Co. Ltd.
- Niigata
Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…
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Tobishima Liquorice Flowers at Onogame
- Niigata
Onogame is a giant, turtle-shaped monolith standing 167 metres above ground level plungi…
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Sake Tasting Experience
- Niigata
Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…
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Awashima
- Niigata
Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…
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Agano River Cruises
- Niigata
Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…
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Salmon Salting Experience
- Niigata
Murakami City has a long history with salmon, so much so that it is said that the city h…
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Enormous works of art made out of rice straw! Visit the Wa…
- Niigata
The Wara Art Festival is held every year from summer through autumn. Young people from t…
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Fossa Magna Museum
- Niigata
The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…
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Tsukioka Onsen
- Niigata
Tsukioka Onsen is famed for its rich sulphuric water with one of the highest sulphur con…
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Joetsu Aquarium Umigatari

Saifukuji Temple
- Niigata
Sekijyosan Saifukuji Temple was opened in 1534. It attracts so many people thanks to scu…
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TOJIRO Open Factory
- Niigata
One of the best factory tour facilities for cutlery manufacturers in Japan. Visitors can…
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Mt. Myoko
- Niigata
Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…
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Roast Your Own Giant Decorated Rice Cracker
- Niigata
Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…
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Kotakigawa Jade Gorge
- Niigata
Located in Itoigawa, a region famous for its jade, Kotakigawa Jade Gorge is the leading …
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