• Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

• Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

• Niigata

Located in Tokamachi city, Niigata, the Hoshitoge Rice Terraces are famous for their sce…

• Niigata

Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…

• Niigata

Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Niigata

With a history stretching back 2,400 years, the Yahiko Shrine has been worshipped since …

• Niigata

Sasagawa Nagare is an 11-kilometre stretch of coastline near the city of Murakami, with …

• Niigata

・Eat it at home! Take home three cups (one cup is about 0.18 liters) of uncooked rice.…

• Niigata

This market features the very best foods that Niigata has to offer, from merry-go-round …

• Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

• Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

• Niigata

Since its establishment in 1872, Hokusetsu Sake Brewery has been committed to brewing sa…

• Niigata

Since its establishment in 1830, Asahi Shuzo has continued to brew sake while taking adv…

• Niigata

Tsukioka Onsen is famed for its rich sulphuric water with one of the highest sulphur con…

• Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

• Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

• Niigata

The Joetsu Aquarium, known by its nickname of “Umigatari,” was reopened afte…

• Niigata

From the car interiors to the cuisine, everything on this resort train is "made in …

• Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

• Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

• Niigata

Oyu Onsen forms a part of the Yunotani Hot Spring area in Uonuma City. It is a hot sprin…

• Niigata

Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…

• Niigata

This unique festival features a battle between approximately 300 massive kites, each app…

• Niigata

Drink delicious water as you head toward Minamiuonuma's famous water spots, led by h…

• Niigata

Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…

• Niigata

The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…

• Niigata

For farming the terraced rice paddies hewn out of the sloping mountainsides it was once …

• Niigata

This hot spring area is blessed with two spring sources. One features brownish water tha…

• Niigata

A hot spring area on the west coast of Sado Island. Right before you stand Meoto-iwa (hu…

• Niigata

Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…

• Niigata

Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…

• Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

• Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

• Niigata

Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …

• Niigata

Akiyamago is a small hamlet in the Nakatsu river valley. Enclosed by the steep mountains…

• Niigata

The Murakami Grand Festival is a splendid and magnificent festival that has continued si…

• Niigata

Sit at a jade table and make your own bracelet comprised of a round jade bead, natural s…

• Niigata

• Niigata

Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…