• Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

• Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

• Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

• Niigata

Located in Tokamachi city, Niigata, the Hoshitoge Rice Terraces are famous for their sce…

• Niigata

Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …

• Niigata

Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…

• Niigata

With a history stretching back 2,400 years, the Yahiko Shrine has been worshipped since …

• Niigata

The cherry blossoms of Takada Castle Site Park are considered as one of the three great …

• Niigata

Mt. Myoko stands at 2,454m and is surrounded by a wealth of natural hot springs. The mou…

• Niigata

This market features the very best foods that Niigata has to offer, from merry-go-round …

• Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

• Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

• Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

• Niigata

• Niigata

Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…

• Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

• Niigata

This unique festival features a battle between approximately 300 massive kites, each app…

• Niigata

Sado Island is Japan’s second largest island after the island of Okinawa. This lar…

• Niigata

Nishikigoi, or vari-coloured carp are known as “swimming jewels,” with their…

• Niigata

Naena Waterfall has been selected one of Japan’s 100 greatest waterfalls. The forc…

• Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

• Niigata

Besides rice production, Niigata Prefecture’s abundant snowmelt also makes the reg…

• Niigata

Won't you come observe the figure of the crested ibis as it flutters its coral pink …

• Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

• Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

• Niigata

This walking tour takes you through the old port town Niigata. Explore the moat town whi…

• Niigata

Sit at a jade table and make your own bracelet comprised of a round jade bead, natural s…

• Niigata

Since its establishment in 1872, Hokusetsu Sake Brewery has been committed to brewing sa…

• Niigata

Founded in 1548, the Yoshinogawa brewery is located in Settaya District, Nagaoka City, N…

• Niigata

Kodo, an internationally active taiko performing arts ensemble based in Sado, has develo…

• Niigata

• Niigata

Matsunoyama Onsen is a small hot spring tucked away in the snowy mountains, where in Jan…

• Niigata

The Joetsu Aquarium, known by its nickname of “Umigatari,” was reopened afte…

• Niigata

In 2020 our winery celebrated its 130th anniversary.One of our stone wine cellars is the…

• Niigata

This hot spring is rare for being a “hot spring for the eyes” and since anci…

• Niigata

Fukushimagata Wetlands is a vast nature reserve stretching over 193 hectares. It is home…

• Niigata

This hot spring area spreads along the Unohama coast, surrounded by pine forest and faci…

• Niigata

The Ichishima Sake Brewery was founded by the Ichishima family, which were one of the la…

• Niigata

Akiyamago is a small hamlet in the Nakatsu river valley. Enclosed by the steep mountains…

• Niigata

Kasugayama Castle is well-known as the home of Kenshin Uesugi, the famous Sengoku period…