• Iwate

The “Yoichi” market is held every Saturday from April to November in Zaimoku…

• Fukushima

The Tsuburaya Eiji Museum honors the achievements of Eiji Tsuburaya, a movie director fr…

• Fukushima

Stroll through the streets, which were used as a stopover during the Edo period (1603-18…

• Miyagi

Naruko Onsen is the place with the longest history of producing Kokeshi dolls. Most of t…

• Fukushima

Located 314 metres above sea level, Mount Iimori overlooks the former castle town of Aiz…

• Yamagata

Experience authentic mountain training practices under the guidance of a real Yamabushi …

• Yamagata

The Denkoku-no-Mori Yonezawa City Uesugi Museum is a museum adjacent to Matsugasaki Park…

• Aomori

[Yawata-uma painting] Yawata-uma is one of Japan's three major wooden horses an…

• Yamagata

Kaikoji Temple is dedicated to two of the six sokushinbutsu (monks who practice austerit…

• Niigata

This grand house was built in 1918 as a family villa by Kijuro Saito IV, a scion of the …

• Yamagata

Mount Haguro, Mount Gassan and Mount Yudono, known as the Three Mountains of Dewa, have …

• Iwate

Across 20 hectares, the Esashi Fujiwara Heritage Park is lined with around 120 Heian-sty…

• Yamagata

Mine-no-Ura is located further into Yamagata's famous sightseeing area of Yamadera. …

• Miyagi

Shiogama-jinja Shrine has long been revered by ordinary people for protecting the Tohoku…

• Iwate

The northernmost ama, who became famous in the NHK morning TV series ""Amachan…

• Niigata

The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…

• Fukushima

Located in Nishida-cho, Koriyama City, Takashiba Deco-Yashiki is the birthplace of Mihar…

• Miyagi

The Minamihama area, the location of the Ishinomaki Minamihama Tsunami Memorial Park and…

• Miyagi

Kanrantei is a tearoom built on a small hill on the Matsushima Coast to allow you to app…

• Iwate

Kenji Miyazawa was a talented writer with accomplishments in a wide range of fields incl…

• Akita

“Namahage” is a folk ritual performed throughout the Oga Peninsula and surro…

• Iwate

One of the most famous tourist attractions in Tono, Iwate Prefecture, is Kappa Fuchi. It…

• Yamagata

Try your hand at painting "Otakapoppo," a traditional craft handed down from g…

• Niigata

Founded in 1767 in Nuttari, Niigata, a town of fermented foods. A sake brewery that…

• Miyagi

3M SENDAI CITY SCIENCE MUSEUM is a spot for science where you have fun learning about na…

• Yamagata

Kumano Taisha Shrine is also referred to as the Ise of Tohoku. It is considered one of t…

• Yamagata

Visitors can experience climbing to the inner sanctuary at the top of the 1,015-step sta…

• Akita

Kabazaiku is a craft made using the bark of Yamazakura cherry trees. This traditional cr…

• Iwate

The Tono Folktale Museum is a facility that can be enjoyed by both adults and children. …

• Yamagata

This premium experience content allows visitors to see and experience Yonezawa's tra…

• Niigata

The Fossa Magna Museum is a museum that tells the story of Japan’s minerals, rocks…

• Akita

Matagi refers to the people living deep in the mountains, hunting bears and other animal…

• Fukushima

Maki-e is a unique Japanese craft technique in which lacquerware surfaces are painted wi…

• Aomori

The Sannai-Maruyama Site is one of Japan's largest early to middle Jomon Period site…

• Iwate

Kitakami Tenshochi Park is located on the banks of the Kitakami River.It is known as one…

• Fukushima

It is said that the temple was constructed by Princess Tokuhime, daughter of Fujiwara no…

• Fukushima

This program offers a unique opportunity to experience ramen not only as a dish, but as …

• Iwate

Sappa Boat Adventures allows visitors to view the rias coast from the sea aboard a &ldqu…

• Iwate

The Kuji region is known as Japan's largest amber-producing area. The Kuji Amber Mus…

• Aomori

Arts Towada is a project based on the concept of developing the outside space along Kanc…