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Yonezawa's prized Japanese Black cattle, “Yonezawa Beef”

  • Yamagata

【What is Yonezawa Beef?】Yonezawa Beef refers to beef cattle of the Japanese Black bree…

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Yonezawa's prized Japanese Black cattle, “Yonezawa Beef”

Yamaderans - Guided tours of the inner sanctuary of the Ya…

  • Yamagata

Visitors can experience climbing to the inner sanctuary at the top of the 1,015-step sta…

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Yamaderans - Guided tours of the inner sanctuary of the Ya…

Sekiyama Waterfall

  • Yamagata

Sekiyama Waterfall is a 15-metre wide waterfall dropping 10 metres over a unique rocky s…

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Sekiyama Waterfall

Premium Plan: Summer Night Cruising and Zao Terrace with A…

  • Yamagata

Receive a set pass that includes the Zao Ropeway round-trip fare to the top of the mount…

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Premium Plan: Summer Night Cruising and Zao Terrace with A…

Zao Onsen / Zao Hot Springs

  • Yamagata

Zao Onsen was first discovered 1,900 years ago by Kibi Tagayu, who served in the army du…

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Zao Onsen / Zao Hot Springs

Premium open factory that carries on the legacy of Lord Ue…

  • Yamagata

This premium experience content allows visitors to see and experience Yonezawa's tra…

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Premium open factory that carries on the legacy of Lord Ue…

Natagiri Toge mountain pass [Mogami Town]

  • Yamagata

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

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Natagiri Toge mountain pass [Mogami Town]

Submerged Forest Canoe Tour

  • Yamagata

At Shirakawa Lake, located at the foot of the Iide mountain range, trees are submerged u…

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Submerged Forest Canoe Tour

Uesugi Jinja Shrine

  • Yamagata

Uesugi Jinja Shrine was built on the grounds of the former Yonezawa Castle to enshrine K…

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Uesugi Jinja Shrine

Three Mountains of Dewa (Mt. Haguro, Mt. Gassan, and Mt. Y…

  • Yamagata

◆Visit the Three Mountains of Dewa (Mt. Gassan, Mt. Haguro, and Mt. Yudono), which are s…

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Three Mountains of Dewa (Mt. Haguro, Mt. Gassan, and Mt. Y…

Ohsyo Fruits Farm

  • Yamagata

At Ohsyo Fruits Farm, you can experience seasonal harvesting as shown in the table below…

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Ohsyo Fruits Farm

Zao Onsen Snow Resort

  • Yamagata

The area offers a wide variety of slopes and courses with excellent powder snow and a fa…

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Zao Onsen Snow Resort

Red hot springs

  • Yamagata

Akayu Onsen” is a small hot spring town located in Nanyo City, Yamagata Prefecture…

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Red hot springs

Illuminated Akutsu Hachiman Shrine DC Special (Takahata T…

  • Yamagata

The three-story pagoda of Akutsu Hachiman Shrine is illuminated every year. In 2021, as …

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Illuminated Akutsu Hachiman Shrine DC Special (Takahata T…

Onogawa Onsen Kamakura Village

  • Yamagata

Every winter, a huge kamakura (a kind of straw-shaped house) about 3 meters high and 5 m…

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Onogawa Onsen Kamakura Village

Shonai Sand Dunes

  • Yamagata

Shonai Sand Dunes are Japan’s longest dunes stretching 35 kilometres along the Sea…

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Shonai Sand Dunes

Yunohama Onsen

  • Yamagata

Yunohama Onsen offers luxurious hot spring experiences at hotels facing the Sea of Japan…

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Yunohama Onsen

UNESCO Intangible Cultural Heritage Shinjo Festival

  • Yamagata

The festival features a succession of historical scenes reminiscent of the feudal era, i…

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UNESCO Intangible Cultural Heritage Shinjo Festival

Murayama City, Yamagata Prefecture: "Iai Battoujutsu Samur…

  • Yamagata

After visiting Japan's only iaido shrine dedicated to the founder of iaido, Shigenob…

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Murayama City, Yamagata Prefecture: "Iai Battoujutsu Samur…

Chokai Blue Line (Yusa Town, Yamagata Prefecture)

  • Yamagata

The Chokai Blue Line is a sightseeing mountain road that rises from 0 meters to 1,100 me…

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Chokai Blue Line (Yusa Town, Yamagata Prefecture)

The Dondendaira Lily Garden, the largest in eastern Japan

  • Yamagata

The wide sky and verdant forest. The Iide Dondendaira Lily Garden, the largest lily gard…

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The Dondendaira Lily Garden, the largest in eastern Japan

Premium Aerial Walk with Drink Set at Zao Terrace

  • Yamagata

You can visit Zao Jizoson at Jizo Sancho Station to pray for future success or you can t…

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Premium Aerial Walk with Drink Set at Zao Terrace

Gassan Shizu Onsen

  • Yamagata

Since ancient times, the Gassan Shizu Onsen has been lined with lodging houses for pilgr…

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Gassan Shizu Onsen

[Tohoku DC Special Project] Yamagata Travels and Encounter…

  • Yamagata

In commemoration of the Tohoku Destination Campaign, a bus service will take you to a nu…

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[Tohoku DC Special Project] Yamagata Travels and Encounter…

Takahata Winery

  • Yamagata

Among the fruit kingdom of Yamagata, Takahata Winery is located in Takahata Town, which …

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Takahata Winery

Midagahara Wetlands

  • Yamagata

The Midagahara Wetlands are wetlands located at an elevation of 1,400 meters at the eigh…

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Midagahara Wetlands

Tsuruoka Tenjin Festival (Ghost Festival)

  • Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

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Tsuruoka Tenjin Festival (Ghost Festival)

Chokai Plateau

  • Yamagata

Mt. Chokai is loved by mountain climbing enthusiasts as one of Japan's top one hundr…

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Chokai Plateau

[Obanazawa City, Yamagata Prefecture] Japan's largest prod…

  • Yamagata

Farmers in Obanazawa have benn growing watermelons for 50 years and have long been using…

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[Obanazawa City, Yamagata Prefecture] Japan's largest prod…

[Special Event] Shijikairo (Tohoku’s Four-Temple Pilgrima…

  • Yamagata

[Shijikairo (Tohoku’s Four-Temple Pilgrimage)]A monk by the name of Jikaku Daishi …

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[Special Event] Shijikairo (Tohoku’s Four-Temple Pilgrima…

Jakushoji Temple

  • Yamagata

Jakushoji Temple is a historic temple that was founded by Gyoki approximately 1,300 year…

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Jakushoji Temple

Nishikawa Town, Yamagata Prefecture, Dewa Sanzan (Three Mo…

  • Yamagata

There are three entrances to the Dewa Sanzan from Nishikawa Town. Each entrance has a sh…

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Nishikawa Town, Yamagata Prefecture, Dewa Sanzan (Three Mo…

Yamagata Hanakasa Festival

  • Yamagata

The dancers, led by the gorgeously decorated floats, overflowed into the midsummer night…

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Yamagata Hanakasa Festival

Tendo Kogen Ski Resort

  • Yamagata

The slopes are close to the parking lot, and the spacious courses make the ski area safe…

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Tendo Kogen Ski Resort

[Kaminoyama Onsen] Kaminoyama Castle Local Museum

  • Yamagata

Kaminoyama Castle (also known as Tsukioka Castle) is said to have been built by Takei (E…

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[Kaminoyama Onsen] Kaminoyama Castle Local Museum

Yumeria

  • Yamagata

Yumeria is a complex facility jointly established with Shinjo Station that serves as the…

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Yumeria

Nangakuji Temple

  • Yamagata

There are six sokushinbutsu (monks who practice austerity to the point of death and mumm…

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Nangakuji Temple

[Zao Onsen] Zao Sky Cable

  • Yamagata

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[Zao Onsen] Zao Sky Cable

The Homma Museum of Art, a place where art, nature and his…

  • Yamagata

This was originally the villa of the Homma wealthy merchant family in Sakata. In 1947, t…

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The Homma Museum of Art, a place where art, nature and his…

Ishibuchi Buggy Challenge!

  • Yamagata

Run through spectacular scenery and rough roads!Ishibuchi Buggy Challenge!This is an exp…

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Ishibuchi Buggy Challenge!
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