Guiding your trip to new adventures in Japan
Take to the slopes and roam the waterways
in Japan's rugged northeast
In the far northeast of Japan lies an epic wilderness where volcanic mountains,
ancient forests and breathtaking seascapes combine with rich cultural traditions immersed in folklore.
Tohoku is wild, rugged and filled with adventure.
In winter, its slopes are entrenched by snow, providing thrill-seeking skiers with world-renowned runs.
Yet, spring and summer transform the landscape into a tranquil wonderland punctuated by transparent streams and calm, island-dotted seas.
Explore Tohoku's majestic waterways and coastal treasures
Vast and relatively untouched, Tohoku is home to unforgettable natural wonders, and some of the best are experienced from the water's edge. Trek through crystal clear streams and rivers, follow snaking coastal paths to unique settlements like Hirono Town - which offers seasonal seafood like sea urchin and abalone - and hike above Matsushima Bay, where over 260 islands fan out below.
Undiluted Japanese culture in abundance
Tohoku is steeped in tradition and culture. Here, you'll find some of the most authentic cultural experiences anywhere in Japan. Learn the ways of the Yamabushi, Japan's revered mountain priests, in the serene Dewa mountains, or don a kimono and explore ancient villages with thatched dwellings. Lovers of history will be blown away by the UNESCO World Heritage Chuson-ji Temple complex, which features stunning 12th century structures and over 3,000 items deemed National Treasures and Important Cultural Properties.
Discover Tohoku, including ski slopes and spectacular sights
With its towering mountains and consistent annual snowfall, Tohoku is a magnet for skiers. Zao Onsen is the region's most popular and largest ski resort and home to some of its most impressive runs. Yet, you don't have to be a ski enthusiast to enjoy activities in Tohoku. Below the slopes, take in incredible views from JR Tadami Line, including brilliant foliage in fall and dream-like snowy landscapes in winter. For another touch of magic, visit Sado Island and jump onboard a classic tarai-bune, or washtub boat, to traverse the sea on a unique boating adventure.
Tohoku in the News
A year of adventure in Japan’s Tohoku region
North of Tokyo, the Tohoku region unfolds across seven prefectures that offer a world of scenic beauty and cultural exploration. From the dynamic Nebuta festival of Aomori Prefecture to Fukushima Prefecture’s stunning Azuma Mountain Range – not to mention an array of attractions in Akita, Iwate, Miyagi, Niigata and Yamagata prefectures – there’s a reason to visit Tohoku at any time of year.
Discover Japan: Due North and Into the Wild
The winding footpath of the over 1,000-kilometer-long (620 miles) Michinoku Coastal Trail stretches across most of Japan’s northeastern coastline, from Aomori’s Hachinohe City in northern Tohoku, to Soma City in Fukushima to the south.
Reconnect with Healing Nature in the Stunning Mountains of Japan
Travel + Leisure
The northern Tohoku area is another paradise for mountain-lovers — in particular, the epic range of Shirakami Sanchi, which spans both Akita and Aomori Prefectures on the northern tip of Japan’s main island Honshu. Here, visitors can immerse themselves in an enchanting dreamscape of pristine ancient forests and crystal-blue lakes. The park is famously home to East Asia’s last remaining virgin beech trees, a key reason why this forest was declared one of Japan’s first UNESCO Natural World Heritage Sites in 1993.
Tohoku is wild, rugged and filled with adventure. In winter, its slopes are entrenched by snow, providing thrill-seeking skiers with world-renowned runs. Yet, spring and summer transform the landscape into a tranquil wonderland punctuated by transparent streams and calm, island-dotted seas.