WONDER AROUNDTOHOKU

Guiding your trip to new adventures in Japan

Take to the slopes and roam the waterways
in Japan's rugged northeast

In the far northeast of Japan lies an epic wilderness where volcanic mountains,
ancient forests and breathtaking seascapes combine with rich cultural traditions immersed in folklore.
Tohoku is wild, rugged and filled with adventure.
In winter, its slopes are entrenched by snow, providing thrill-seeking skiers with world-renowned runs.
Yet, spring and summer transform the landscape into a tranquil wonderland punctuated by transparent streams and calm, island-dotted seas.

Nature

Explore Tohoku's majestic waterways and coastal treasures

Vast and relatively untouched, Tohoku is home to unforgettable natural wonders, and some of the best are experienced from the water's edge. Trek through crystal clear streams and rivers, follow snaking coastal paths to unique settlements like Hirono Town - which offers seasonal seafood like sea urchin and abalone - and hike above Matsushima Bay, where over 260 islands fan out below.

Culture

Undiluted Japanese culture in abundance

Tohoku is steeped in tradition and culture. Here, you'll find some of the most authentic cultural experiences anywhere in Japan. Learn the ways of the Yamabushi, Japan's revered mountain priests, in the serene Dewa mountains, or don a kimono and explore ancient villages with thatched dwellings. Lovers of history will be blown away by the UNESCO World Heritage Chuson-ji Temple complex, which features stunning 12th century structures and over 3,000 items deemed National Treasures and Important Cultural Properties.

Activity

Discover Tohoku, including ski slopes and spectacular sights

With its towering mountains and consistent annual snowfall, Tohoku is a magnet for skiers. Zao Onsen is the region's most popular and largest ski resort and home to some of its most impressive runs. Yet, you don't have to be a ski enthusiast to enjoy activities in Tohoku. Below the slopes, take in incredible views from JR Tadami Line, including brilliant foliage in fall and dream-like snowy landscapes in winter. For another touch of magic, visit Sado Island and jump onboard a classic tarai-bune, or washtub boat, to traverse the sea on a unique boating adventure.

Recommended Itineraries
in Tohoku

  • Experience the Authentic Nature of Tohoku

    Experience the Authentic Nature of Tohoku

    Aomori / Iwate / Miyagi / Fukushima / Niigata

  • Experience authentic Japanese culture

    Experience authentic Japanese culture

    Akita / Yamagata / Niigata / Fukushima

  • Experience Tohoku in Winter

    Experience Tohoku in Winter

    Aomori / Akita / Iwate / Yamagata / Miyagi

Explore Japan
through the Four Seasons

Tohoku in the News

  • Japan on and off the trail

    Japan on and off the trail

    National Geographic

    Visitors to Japan have likely heard about the cherry blossoms, hot springs, and Mount Fuji—maybe even the snowy slopes of Niseko and sun-kissed islands of Okinawa—yet much of Japan's great outdoors remains unknown. Take the relatively under-visited regions of Shikoku and Tohoku, one a short flight west of Tokyo, the other an easy train trip north, which reward travelers who veer off the beaten path with scenic coastal trails, hikes to sacred peaks, and a host of other experiences in nature.

  • Visit Japan for an Aquatic Getaway Unlike Any Other

    Visit Japan for an Aquatic Getaway Unlike Any Other

    Travel + Leisure

    Japan is a nation of islands of all shapes and sizes, so it makes sense that much of the country’s culture can be found along its stunning, nature-rich coasts. From island escapes and beautiful beaches to natural hot springs and underground waterfalls, here are some of Japan’s best sites for an unforgettable aquatic adventure.

  • A year of adventure in Japan’s Tohoku region

    A year of adventure in Japan’s Tohoku region

    BBC

    North of Tokyo, the Tohoku region unfolds across seven prefectures that offer a world of scenic beauty and cultural exploration. From the dynamic Nebuta festival of Aomori Prefecture to Fukushima Prefecture’s stunning Azuma Mountain Range – not to mention an array of attractions in Akita, Iwate, Miyagi, Niigata and Yamagata prefectures – there’s a reason to visit Tohoku at any time of year.

  • Discover Japan: Due North and Into the Wild

    Discover Japan: Due North and Into the Wild

    CNN

    The winding footpath of the over 1,000-kilometer-long (620 miles) Michinoku Coastal Trail stretches across most of Japan’s northeastern coastline, from Aomori’s Hachinohe City in northern Tohoku, to Soma City in Fukushima to the south.

Product Introduction

  • Base! TOHOKU

    Base! TOHOKU

    Here are some of the best hot spring resorts in Tohoku for a long stay.

  • Road Trip at Japan Tohoku

    Road Trip at Japan Tohoku

    Let's explore Japan Tohoku by a rental car.

  • Premium Experience in Japan Tohoku

    Premium Experience in Japan Tohoku

    Make the most of your trip with unique premium experiences in Tohoku.

Wonder aroundJapan

Tohoku

Tohoku is wild, rugged and filled with adventure. In winter, its slopes are entrenched by snow, providing thrill-seeking skiers with world-renowned runs. Yet, spring and summer transform the landscape into a tranquil wonderland punctuated by transparent streams and calm, island-dotted seas.

Hokkaido

Tohoku

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Kansai

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