• Iwate

• Akita

Ookama Onsen is a hot spring housed in a reconstructed school building. The Nyuto Onsen …

• Aomori

The Towada Art Center’s permanent exhibition contains 38 works by 33 artists who a…

• Miyagi

Sotenden is a high-quality sake brand that has won contests at the international level. …

• Akita

The tourou (a type of lantern) is one of Japan’s traditional lighting implements. …

• Aomori

This is a tour you can only experience in Oma, the best waters for catching maguro (blue…

• Aomori

This sightseeing route bus will take you around Shimokita Peninsula, the northernmost pe…

• Akita

Oga no Namahage is an annual event held around the Oga Peninsula in Akita Prefecture tha…

• Akita

Several waterfalls await you deep in the mountains of Ani, home to the Matagi (people wh…

• Miyagi

Shiogama is a port town centered around one of Japan’s leading fishing harbors. Wi…

• Miyagi

The Michinoku Yosakoi Festival is a yosakoi dance event in which participants hold naruk…

• Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

• Akita

Kakunodate Town in Senboku, Akita Prefecture, is also known as the “Little Kyoto o…

• Miyagi

The Hatsu-uma Festival is a ritual taking place in Kami-machi in northern Miyagi prefect…

• Iwate

In this highly unusual festival held during the intense cold of February, men who are co…

• Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

• Niigata

The diversion of the Shinano River at Okozu near Bunsui in Niigata prefecture is lined w…

• Iwate

Tohoku is an expanse of rolling hills and broad-leaved trees, such as Japanese beech and…

• Iwate

Experience glamping at a campsite right by the beach at Sanriku Geopark. Participate in …

• Iwate

Hop on a unique jumbo taxi and tour sightseeing spots scattered across Hanamaki. Althoug…

• Miyagi

After you are invited into the urushi studio (urushi is a traditional Japanese lacquer c…

• Multiple Areas

A guide will meet you at the hotel at 7:00 AM, or at 6:00AM on Sunday, and will take you…

• Iwate

Japanese cuisine has been recognised as an UNESCO World Heritage Intangible Cultural Ass…

• Iwate

Feel the powerful spirit of this small town reverberate from Taiko drums! The momen…

• Fukushima

A set with a nice beer brewed with clear water from central Fukushima and local chicken …

• Yamagata

In this tour, discover invisible mystical powers by seeing a sokushinbutsu (a monk who t…

• Iwate

Take a stroll through an apple orchard forest where nature is abundant, while listening …

• Iwate

The brewery's name,  "Asabiraki," is associated with waka (Japanese p…

• Fukushima

In addition to enjoying our sake lineup at any time, we also present videos and panels o…

• Miyagi

The "DATE Aristocratic Tour" is the collective name of the tours designed to f…

• Niigata

・You will be guided by the eleventh-generation successor of Kinoto Manjuya, located in …

• Niigata

・The young master of Kinoto Manjuya, located in front of the entrance to Oppouji Temple…

• Niigata

Interact with seagulls! You can enjoy feeding them from the boat.・Super-fun entertainme…

• Fukushima

This is a facility where you can view fossils excavated in Iwaki and large skeletal spec…

• Yamagata

• Iwate

The legend of water sprites, known as kappa, showing themselves to humans can be found i…

• Fukushima

Karamushiori is an ancient fabric made from the fibers of a plant called choma (ramie). …

• Iwate

Sappa-sen are small boats used by fishermen along the Rikuchu Coast for catching sea urc…

• Niigata

• Akita