• Aomori

This hot spring inn has various baths including the famous “Apple Bath” as w…

• Miyagi

At a corner of the peaceful residential street facing the flowing Sawahata River on the …

• Akita

Oga no Namahage is an annual event held around the Oga Peninsula in Akita Prefecture tha…

• Fukushima

The Aizu Festival is Aizu’s largest festival and is held in late September each ye…

• Aomori

Mt. Osore is Japan’s foremost sacred ground, located at the center of the Shimokit…

• Aomori

The Hirosaki Castle Snow Lantern Festival is held annually in February in Hirosaki Park,…

• Yamagata

Zao is home to one of Japan’s largest ski resorts and the legendary hoar frosts kn…

• Yamagata

This local line runs about 30.5 km total in southern Yamagata Prefecture. You will see t…

• Iwate

The legend of water sprites, known as kappa, showing themselves to humans can be found i…

• Aomori

The Ominato water supply source facility stands quietly in Suigenchi Park on a river ter…

• Miyagi

Yamamoto Strawberry Farm is one of the largest strawberry farms in Tohoku. It is located…

• Niigata

Itoigawa Geopark was the first of its kind in Japan to be designated as a UNESCO Global …

• Niigata

Kasugayama Castle is well-known as the home of Kenshin Uesugi, the famous Sengoku period…

• Akita

Over the years, the rushing waters of the Minase River have deeply eroded the banks on e…

• Miyagi

Matsushima Onsen is a new hot spring that opened in 2008 in Matsushima, one of the Three…

• Iwate

Morioka Handi-Works Square has three zones. In addition to the ""handmade work…

• Iwate

Morioka Hachimangu Shrine was built in 1680 by the 29th feudal lord Shigenobu Nanbu. The…

• Miyagi

Aoba Shrine was founded in 1874 to enshrine the Sendai feudal lord Masamune Date (divine…

• Miyagi

This shrine was founded in 1607. Date Masamune, a daimyo leader in the Warring States pe…

• Akita

This aquarium is in an ideal location overlooking the Sea of Japan. There are many livin…

• Niigata

With a history stretching back 2,400 years, the Yahiko Shrine has been worshipped since …

• Akita

Ganiba Onsen was named after the crabs living in the nearby stream. The Onsen is popular…

• Miyagi

Sotenden is a high-quality sake brand that has won contests at the international level. …

• Aomori

This sightseeing route bus will take you around Shimokita Peninsula, the northernmost pe…

• Miyagi

This is a tour to explore the Sendai’s hole-in-the-wall izakaya (Japanese-style pu…

• Multiple Areas

The Lotus Festival is held when the lotuses bloom at Izunuma-Uchinuma, Tohoku’s la…

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

• Miyagi

• Miyagi

This is a zoological park in Sendai that is located on Mt. Yagi overlooking the streets …

• Fukushima

British Hills is located in a forest on a plateau. The vast grounds (approx. 240,000 squ…

• Miyagi

You will find fresh marine products and abundant ingredients at Shiogama Seafood Wholesa…

• Niigata

Iwamuro Onsen is quiet retreat from Niigata City and a hot spring area with more than 30…

• Iwate

The Goishi Coast is a beautiful scenic coastline. You can enjoy the changing scenery inc…

• Niigata

A theme park directly operated by Kuriyamabeika Co., Ltd. (Befco), the maker of the well…

• Miyagi

Mt. Kurikoma is located in the center of the Tohoku region at an elevation of 1,626 mete…

• Fukushima

• Miyagi

This is a museum located in a corner of the site of the outermost region of Sendai Castl…

• Miyagi

The Saito Risuke Family were wealthy merchants who flourished over seven generations fro…

• Miyagi

With its crystal-clear waters in the heart of a verdant green forest, Homei Shijuhachi F…