• Multiple Areas

Shirakami Sanchi, a UNESCO World Heritage Site is a mountainous area extending across Ao…

• Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

• Fukushima

Sazae-do is a three-storied, hexagonal pagoda with the look of an optical illusion. Offi…

• Yamagata

Mount Haguro, Mount Gassan and Mount Yudono, known as the Three Mountains of Dewa, have …

• Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

• Iwate

Geibikei Gorge is an officially recognised national natural monument and is listed as on…

• Aomori

Known as “Hiba Sennin Buro” (the 1,000 person bath), Sukayu Onsen is a tradi…

• Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

• Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

• Fukushima

“Hetsuri” is a word from the local Aizu dialect meaning a “dangerous c…

• Iwate

Chuson-ji Temple in Hiraizumi was designated a UNESCO World Heritage Site in 2011 as an …

• Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

• Aomori

The Tanesashi Coast is located in the Sanriku Fukko National Park, a designated place of…

• Miyagi

Sendai Castle was founded by Masamune Date, the famous feudal lord of Japan’s civi…

• Yamagata

Yamagata Castle was constructed in 1592 by Yoshiaki Mogami, one of Tohoku’s promin…

• Fukushima

Selected as one of Japan’s 100 most famous mountains, Mount Bandai is the leading …

• Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

• Aomori

Koganesaki Furofushi Onsen is a seaside hot spring featuring an open-air bath looking ou…

• Niigata

Takada Park is home to castle ruins and is famous for its gorgeous cherry blossoms. In s…

• Yamagata

Built in 1893, the Sankyo Soko Storehouses continue to function today as rice storehouse…

• Miyagi

Zuiganji is the family temple of Masamune Date, a famous feudal lord of the Age of Civil…

• Iwate

Motsuji Temple is a designated UNESCO World Cultural Heritage Site along with nearby Chu…

• Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

• Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

• Niigata

The Sado Gold Mine was the largest gold and silver mine in Japan. It has a 400-year heri…

• Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

• Miyagi

The Ishinomori Manga Museum is dedicated to the Manga artist Shotaro Ishinomori. With a …

• Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

• Iwate

Jodogahama Beach in the Sanriku Geopark is located within the Sanriku Fukko National Par…

• Yamagata

Mogami River is famous throughout Japan for its appearance in the poem “Samidare w…

• Akita

Lake Tazawa has been selected as one of the 100 best landscapes of Japan. The cobalt blu…

• Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

• Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

• Aomori

Famous for its brilliant cobalt blue water, Ao-Ike Pond is located in Shirakami Sanchi, …

• Fukushima

Ouchijuku was a flourishing post-town in the 17th century. The town’s traditional …

• Akita

Oyasukyo Gorge was formed through fluvial erosion over thousands of years. A walking pat…

• Akita

Dakigaeri Gorge is a popular place of natural beauty surrounded in summer by verdant gre…

• Niigata

Enjoy this river cruise, taking in the varied and ever-changing valley scenery, while li…

• Multiple Areas

The mystical Lake Towada offers beautiful panoramic views reflecting the surrounding sce…

• Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…