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Ginzan Onsen

  • Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

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Ginzan Onsen

Sendai Pageant of Starlight

  • Miyagi

A symbol of winter, the Sendai Pageant of Starlight transforms Sendai, which is known as…

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Sendai Pageant of Starlight

Yokote Kamakura Festival

  • Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

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Yokote Kamakura Festival

Sendai Castle Ruins (Aoba Castle Ruins)

  • Miyagi

Sendai Castle was founded by Masamune Date, the famous feudal lord of Japan’s civi…

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Sendai Castle Ruins (Aoba Castle Ruins)

Kakunodate Samurai District

  • Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

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Kakunodate Samurai District

Nyuto Onsenkyo

  • Akita

Nyuto Onsenkyo is a popular hidden hot spring area home to seven hot spring inns each wi…

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Nyuto Onsenkyo

Ouchijuku

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. The town’s traditional …

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Ouchijuku

Sakura yukhoe (horse tartare), homemade small dishes, and …

  • Fukushima

Through our cozy atmosphere that everyone can talk and laugh together, we aim to make yo…

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Sakura yukhoe (horse tartare), homemade small dishes, and …

Ouchijuku Snow Festival

  • Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

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Ouchijuku Snow Festival

Goshikinuma Lake

  • Fukushima

Goshikinuma, literally meaning “Five Coloured Ponds”, is a group of volcanic…

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Goshikinuma Lake

Frost Covered Trees of Zao

  • Yamagata

These frost covered trees can only be found in specific regions and are unique in all of…

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Frost Covered Trees of Zao

Nishimonai Bon Odori Dance

  • Akita

Along with the Gujo Odori in Gifu and the Awa Odori in Tokushima, the Nishimonai Bon Odo…

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Nishimonai Bon Odori Dance

Tour the bustling Hachinohe Morning Market

  • Multiple Areas

A guide will meet you at the hotel at 7:00 AM, or at 6:00AM on Sunday, and will take you…

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Tour the bustling Hachinohe Morning Market

Lake Tazawa

  • Akita

Lake Tazawa has been selected as one of the 100 best landscapes of Japan. The cobalt blu…

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Lake Tazawa

Tanesashi Coast

  • Aomori

The Tanesashi Coast is located in the Sanriku Fukko National Park, a designated place of…

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Tanesashi Coast

Chuson-ji Temple

  • Iwate

Chuson-ji Temple in Hiraizumi was designated a UNESCO World Heritage Site in 2011 as an …

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Chuson-ji Temple

Hyoko Lake

  • Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

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Hyoko Lake

Sukayu Onsen

  • Aomori

Known as “Hiba Sennin Buro” (the 1,000 person bath), Sukayu Onsen is a tradi…

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Sukayu Onsen

Hakkoda Snow Corridor

  • Aomori

The Hakkoda Snow Corridor is a driving route between the Hakkoda Hotel at Sukayu Onsen a…

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Hakkoda Snow Corridor

Mount Bandai

  • Fukushima

Selected as one of Japan’s 100 most famous mountains, Mount Bandai is the leading …

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Mount Bandai

Appi Kogen

  • Iwate

Appi Kogen is a 2,000-hectare stretch of highlands 800m to 900m above sea level. The hig…

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Appi Kogen

Kamo Aquarium

  • Yamagata

Tsuruoka City Kamo Aquarium is located in an impressive modern white-walled building on …

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Kamo Aquarium

Hachimantai Aspite Line / Snow Corridor

  • Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

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Hachimantai Aspite Line / Snow Corridor

Midagahara Wetlands

  • Yamagata

The Midagahara Wetlands are wetlands located at an elevation of 1,400 meters at the eigh…

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Midagahara Wetlands

Koganesaki Furofushi Onsen

  • Aomori

Koganesaki Furofushi Onsen is a seaside hot spring featuring an open-air bath looking ou…

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Koganesaki Furofushi Onsen

Risshaku-ji Temple

  • Yamagata

Risshaku-ji Temple is popularly known as Yamadera (Mountain Temple). The rocky mountain …

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Risshaku-ji Temple

Matsushima Bay and the four best viewing locations (Shitai…

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

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Matsushima Bay and the four best viewing locations (Shitai…

Okama Crater and the Zao Mountain Range

  • Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

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Okama Crater and the Zao Mountain Range

Osorezan Bodaiji Temple

  • Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…

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Osorezan Bodaiji Temple

Ishinomori Manga Museum

  • Miyagi

The Ishinomori Manga Museum is dedicated to the Manga artist Shotaro Ishinomori. With a …

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Ishinomori Manga Museum

Aomori Nebuta Matsuri

  • Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

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Aomori Nebuta Matsuri

Lake Towada

  • Multiple Areas

The mystical Lake Towada offers beautiful panoramic views reflecting the surrounding sce…

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Lake Towada

Sendai Tanabata Festival

  • Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

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Sendai Tanabata Festival

Zuiganji Temple

  • Miyagi

Zuiganji is the family temple of Masamune Date, a famous feudal lord of the Age of Civil…

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Zuiganji Temple

Miyagi Zao Fox Village

  • Miyagi

You will be welcomed by more than 100 foxes who are let run free here. There are a total…

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Miyagi Zao Fox Village

National Fireworks Competition “Omagari Hanabi”

  • Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

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National Fireworks Competition “Omagari Hanabi”

Shiwahiko-jinja Shrine and Shiogama-jinja Shrine

  • Miyagi

Shiogama-jinja Shrine has long been revered by ordinary people for protecting the Tohoku…

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Shiwahiko-jinja Shrine and Shiogama-jinja Shrine

Summer skiing on Mount Gassan

  • Multiple Areas

While other ski resorts are closing, Gassan Ski Resort opens in April. The slopes are lo…

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Summer skiing on Mount Gassan

Akiu Onsen

  • Miyagi

With 1,500 years of history, Akiu Onsen has long been a favoured hot spring on the outsk…

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Akiu Onsen

Shirakami Sanchi

  • Multiple Areas

Shirakami Sanchi, a UNESCO World Heritage Site is a mountainous area extending across Ao…

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Shirakami Sanchi
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