• Yamagata

Travel back in time to classical Japan in Ginzan Onsen! The town is home to wooden hot s…

• Miyagi

A symbol of winter, the Sendai Pageant of Starlight transforms Sendai, which is known as…

• Akita

The Yokote Kamakura Festival is one of the Michinoku Godai Snow Festivals (five major sn…

• Miyagi

Sendai Castle was founded by Masamune Date, the famous feudal lord of Japan’s civi…

• Akita

Kakunodate is a former castle town which flourished during the Edo period. Known as the …

• Akita

Nyuto Onsenkyo is a popular hidden hot spring area home to seven hot spring inns each wi…

• Fukushima

Ouchijuku was a flourishing post-town in the 17th century. The town’s traditional …

• Fukushima

Through our cozy atmosphere that everyone can talk and laugh together, we aim to make yo…

• Fukushima

Ouchijuku was a flourishing post-town in the 17th century. Today the town’s tradit…

• Fukushima

Goshikinuma, literally meaning “Five Coloured Ponds”, is a group of volcanic…

• Yamagata

These frost covered trees can only be found in specific regions and are unique in all of…

• Akita

Along with the Gujo Odori in Gifu and the Awa Odori in Tokushima, the Nishimonai Bon Odo…

• Multiple Areas

A guide will meet you at the hotel at 7:00 AM, or at 6:00AM on Sunday, and will take you…

• Akita

Lake Tazawa has been selected as one of the 100 best landscapes of Japan. The cobalt blu…

• Aomori

The Tanesashi Coast is located in the Sanriku Fukko National Park, a designated place of…

• Iwate

Chuson-ji Temple in Hiraizumi was designated a UNESCO World Heritage Site in 2011 as an …

• Niigata

Known as the lake of swans, Hyoko Lake has been designated a national natural treasure.F…

• Aomori

Known as “Hiba Sennin Buro” (the 1,000 person bath), Sukayu Onsen is a tradi…

• Aomori

The Hakkoda Snow Corridor is a driving route between the Hakkoda Hotel at Sukayu Onsen a…

• Fukushima

Selected as one of Japan’s 100 most famous mountains, Mount Bandai is the leading …

• Iwate

Appi Kogen is a 2,000-hectare stretch of highlands 800m to 900m above sea level. The hig…

• Yamagata

Tsuruoka City Kamo Aquarium is located in an impressive modern white-walled building on …

• Multiple Areas

Mount Hachimantai is a mountainous plateau rising 1,613m above sea level stretching over…

• Yamagata

The Midagahara Wetlands are wetlands located at an elevation of 1,400 meters at the eigh…

• Aomori

Koganesaki Furofushi Onsen is a seaside hot spring featuring an open-air bath looking ou…

• Yamagata

Risshaku-ji Temple is popularly known as Yamadera (Mountain Temple). The rocky mountain …

• Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known as…

• Multiple Areas

Located on the border of Miyagi and Yamagata prefectures, the Zao Mountain Range has bee…

• Aomori

Mount Osore on the Shimokita Peninsula is one of Japan’s three most sacred mountai…

• Miyagi

The Ishinomori Manga Museum is dedicated to the Manga artist Shotaro Ishinomori. With a …

• Aomori

The Aomori Nebuta Matsuri is one of the three great festivals of Tohoku and is designate…

• Multiple Areas

The mystical Lake Towada offers beautiful panoramic views reflecting the surrounding sce…

• Miyagi

The Sendai Tanabata Festival has been passed down as a traditional event since the age l…

• Miyagi

Zuiganji is the family temple of Masamune Date, a famous feudal lord of the Age of Civil…

• Miyagi

You will be welcomed by more than 100 foxes who are let run free here. There are a total…

• Akita

The Omagari Hanabi fireworks festival boasts the top tradition and advanced techniques i…

• Miyagi

Shiogama-jinja Shrine has long been revered by ordinary people for protecting the Tohoku…

• Multiple Areas

While other ski resorts are closing, Gassan Ski Resort opens in April. The slopes are lo…

• Miyagi

With 1,500 years of history, Akiu Onsen has long been a favoured hot spring on the outsk…

• Multiple Areas

Shirakami Sanchi, a UNESCO World Heritage Site is a mountainous area extending across Ao…