• Iwate

Denshoen Park is an open-air museum that is dedicated to the ordinary lives of the peopl…

• Niigata

The Watanabe Residence is the former house of one of Niigata’s wealthy merchants a…

• Yamagata

There are six sokushinbutsu (monks who practice austerity to the point of death and mumm…

• Miyagi

• Iwate

This park along the banks of the Kitakami River is known as a cherry-blossom viewing spo…

• Niigata

This highland region comprises seven hot springs, including Myoko, Akakura, Ikenotaira, …

• Niigata

This hot spring area stands at the gateway to Yahiko Shrine, which is known affectionate…

• Iwate

• Iwate

Esashi-Fujiwara Heritage Park is a theme park featuring over 120 reproduced buildings of…

• Akita

Omoriyama Zoo is located in a corner of Omoriyama Park on Mount Omori, a scenic location…

• Miyagi

Sotenden is a high-quality sake brand that has won contests at the international level. …

• Iwate

Wanko soba, a local dish in Iwate Prefecture, originates in Hanamaki. It is said that th…

• Niigata

Kuriyama Beika is the company behind the famous Bakauke brand rice crackers. Here, you c…

• Miyagi

This is a tour to explore the Sendai’s hole-in-the-wall izakaya (Japanese-style pu…

• Miyagi

Date Masamune was a food-loving general who left the famous saying: “People with n…

• Miyagi

Shiogama is a port town centered around one of Japan’s leading fishing harbors. Wi…

• Miyagi

Minamisanriku-cho was badly devastated by the Great East Japan Earthquake that struck on…

• Akita

The Namahage Sedo Festival is one of the Michinoku Godai Snow Festivals (five major snow…

• Fukushima

Along with the Gion Festival in Kyoto and the Gion Yamagasa in Hakata, the Aizu Tajima G…

• Yamagata

Sakata Festival is held from May 19 to 21 every year. It is a traditional festival that …

• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known fo…

• Iwate

※ Immerse yourself in the grand, stunning landscapes of Hachimantai that change every se…

• Aomori

A set brings indulgence in the great tastes of a daily premium selection of seafood from…

• Aomori

An exclusive 1 pair per day, "Hanami no Utage Basha" (Cherry Blossom Feast) ca…

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Tohoku is the eminent hot spring location in Japan, where there are many excellent tradi…

• Yamagata

Visiting Iai Shrine, you'll see the Enbu of Iai (performance of quick drawing a kata…

• Yamagata

• Akita

• Miyagi

Kirin Ichiban Shibori is Japan's leading beer. This is a brewery tour where you can …

• Fukushima

• Akita

Godzilla Rock is a rock on the craggy shore of Shiosezaki, on the southern side of the O…

• Iwate

Sappa-sen are small boats used by fishermen along the Rikuchu Coast for catching sea urc…

• Fukushima

This giant hot spring theme park is also famous for the movie Hula Girls. The size of th…

• Fukushima

• Aomori

• Miyagi

There is a distillation building, red brick storehouse and guest hall inside this brewer…

• Miyagi

Strawberry picking is an incredibly popular leisure activity that can be enjoyed by both…

• Akita

Matagi refers to the people living deep in the mountains, hunting bears and other animal…

• Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…