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Sendai Pageant of Starlight

  • Miyagi

A symbol of winter, the Sendai Pageant of Starlight transforms Sendai, which is known as…

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Sendai Pageant of Starlight

Murayama Tokunai Festival

  • Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

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Murayama Tokunai Festival

Shiogama Minato Festival

  • Miyagi

The Shiogama Minato Festival is counted as one of Japan’s top three boat festivals…

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Shiogama Minato Festival

Goshogawara Tachineputa

  • Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

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Goshogawara Tachineputa

Yamagata Hanagasa Festival

  • Yamagata

Yamagata Hanagasa Festival is one of the four major festivals in Tohoku. It is the leadi…

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Yamagata Hanagasa Festival

Matsushima Ryutoue Umi no Bon Festival

  • Miyagi

The coastal area of Miyagi Prefecture received a devastating blow during the Great East …

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Matsushima Ryutoue Umi no Bon Festival

Paper Balloon Festival of Kamihinokinai

  • Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

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Paper Balloon Festival of Kamihinokinai

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi

Odate Amekkoichi (Odate Amekko Fair)

  • Akita

This wintery festival has been continued for over 400 years. It is held annually on the …

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Odate Amekkoichi (Odate Amekko Fair)

Northern Tohoku Backcountry Day Guide Tour

  • Iwate

Any experienced Japow skier will tell you that resorts in Japan can be strict about back…

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Northern Tohoku Backcountry Day Guide Tour

e-Bike and Road Bike Rental Cycling & Guided Cycling Tour:…

  • Akita

Oga Peninsula offers cycling routes in scenic areas along the sea and through a mountain…

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e-Bike and Road Bike Rental Cycling & Guided Cycling Tour:…

Damako Nabe Demonstration

  • Akita

Damako is thought to predate kiritanpo (kiritanpo is food made of cooked uruchimai rice …

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Damako Nabe Demonstration

Pick Water Shields and Bathe in a “Very Salty” Onsen

  • Akita

Pick water shields in Mitane Town, the largest producer of the aquatic plant in Japan!Un…

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Pick Water Shields and Bathe in a “Very Salty” Onsen

Zen at Zenpoji

  • Yamagata

Zenpoji, as a temple that worships the dragon god, has attracted followers among people …

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Zen at Zenpoji

Iwate, Tohoku: Traditional Culture and Foliage (With Wagas…

  • Iwate

Take a 30-minute car ride from Ichinoseki Station on the Tohoku Shinkansen. There, you w…

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Iwate, Tohoku: Traditional Culture and Foliage (With Wagas…

Play Board Games at a Temple

  • Yamagata

Mr. Takuya Ono, Chief Priest of Toshoji Temple in the Nishine district of Nagai City, is…

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Play Board Games at a Temple

Morning Canoe with 'Breakfast & Chill'

  • Aomori

Sometimes, there is literally nothing better to do than simply do nothing! Starting with…

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Morning Canoe with 'Breakfast & Chill'

Kimono Walking Tour of Matsushima

  • Miyagi

●Be dressed by a professional in a traditional 'kimono' of your choice.●Enjoy ma…

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Kimono Walking Tour of Matsushima

Tour the bustling Hachinohe Morning Market

  • Multiple Areas

A guide will meet you at the hotel at 7:00 AM, or at 6:00AM on Sunday, and will take you…

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Tour the bustling Hachinohe Morning Market

Grilled Kuraishi beef (3 parts) tasting set, local sake Ha…

  • Aomori

Trying out the rare parts of quality Kuraishi beef- “front shank (30g)”, &ld…

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Grilled Kuraishi beef (3 parts) tasting set, local sake Ha…

Seasonal vegetables tempura (3 selections) and local liquo…

  • Aomori

Choosing three from the top quality and best vegetables of the season picked by our land…

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Seasonal vegetables tempura (3 selections) and local liquo…

Sakura yukhoe (horse tartare), homemade small dishes, and …

  • Fukushima

Through our cozy atmosphere that everyone can talk and laugh together, we aim to make yo…

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Sakura yukhoe (horse tartare), homemade small dishes, and …

Iwaki local liquors set (Japanese sake, Matabe top quality…

  • Fukushima

In the afternoon, it is soba noodles restaurant while at night, it is a bar. Center…

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Iwaki local liquors set (Japanese sake, Matabe top quality…

Fukushima fruits cocktail and assorted seasonal fruits set

  • Fukushima

Drink in our impressive spacious place with whiskey bottles standing still and candles g…

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Fukushima fruits cocktail and assorted seasonal fruits set

Farmer’s Guesthouse Hotaru

  • Yamagata

The Tsunokawa district in a mountainous region of Tozawa Village, Yamagata Prefecture ha…

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Farmer’s Guesthouse Hotaru

Winter (March) [Snowmobile Fun and Farmer’s Rental House]

  • Yamagata

This two-day plan lets you ride a snowmobile with a pro. Since you will rent out an enti…

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Winter (March) [Snowmobile Fun and Farmer’s Rental House]

“TOHOKU BREWING Tourism” –Tour to brew history and traditi…

  • Iwate

The brewery's name,  "Asabiraki," is associated with waka (Japanese p…

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“TOHOKU BREWING Tourism” –Tour to brew history and traditi…

“TOHOKU BREWING Tourism” –Tour to brew history and traditi…

  • Miyagi

The business was founded after obtaining brewing stocks by transfer in 1724. Since then,…

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“TOHOKU BREWING Tourism” –Tour to brew history and traditi…

Iwakishi Sekitan Kasekikan Horuru

  • Fukushima

This is a facility where you can view fossils excavated in Iwaki and large skeletal spec…

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Iwakishi Sekitan Kasekikan Horuru

Kappabuchi

  • Iwate

The legend of water sprites, known as kappa, showing themselves to humans can be found i…

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Kappabuchi

Glass Kobo Gen

  • Miyagi

Glass Kobo Gen is located at the entrance to Akiu Onsen. Even beginners can enjoy a glas…

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Glass Kobo Gen

Kirin Beer Sendai Brewery

  • Miyagi

Kirin Ichiban Shibori is Japan's leading beer. This is a brewery tour where you can …

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Kirin Beer Sendai Brewery

Fruit Picking

  • Fukushima

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Fruit Picking

Sendai Mediatheque

  • Miyagi

This all glass-sided modern building is a masterpiece of the well-known architect Toyo I…

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Sendai Mediatheque

Tarai-fune

  • Niigata

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Tarai-fune

Namahage Museum

  • Akita

“Namahage” is a folk ritual performed throughout the Oga Peninsula and surro…

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Namahage Museum

Pia Bandai

  • Niigata

This market features the very best foods that Niigata has to offer, from merry-go-round …

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Pia Bandai

Matagi Story (Matagi school)

  • Akita

Matagi refers to the people living deep in the mountains, hunting bears and other animal…

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Matagi Story (Matagi school)

Matagi Museum

  • Akita

Matagi refers to the people living deep in the mountains, hunting bears and other animal…

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Matagi Museum

Michinoku Folklore Village

  • Iwate

Spread out across seven hectares in a secluded place in the mountains, this open-air mus…

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Michinoku Folklore Village
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