• Miyagi

A symbol of winter, the Sendai Pageant of Starlight transforms Sendai, which is known as…

• Yamagata

The Murayama Tokunai Festival takes place in Murayama city in Yamagata prefecture over t…

• Miyagi

The Shiogama Minato Festival is counted as one of Japan’s top three boat festivals…

• Aomori

The Tachineputa held from 4 to 8 August every year in Goshogawara City is regarded as on…

• Yamagata

Yamagata Hanagasa Festival is one of the four major festivals in Tohoku. It is the leadi…

• Miyagi

The coastal area of Miyagi Prefecture received a devastating blow during the Great East …

• Akita

Each year on February 10, massive paper balloons with drawings of warriors, beautiful wo…

• Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

• Akita

This wintery festival has been continued for over 400 years. It is held annually on the …

• Iwate

Any experienced Japow skier will tell you that resorts in Japan can be strict about back…

• Akita

Oga Peninsula offers cycling routes in scenic areas along the sea and through a mountain…

• Akita

Damako is thought to predate kiritanpo (kiritanpo is food made of cooked uruchimai rice …

• Akita

Pick water shields in Mitane Town, the largest producer of the aquatic plant in Japan!Un…

• Yamagata

Zenpoji, as a temple that worships the dragon god, has attracted followers among people …

• Iwate

Take a 30-minute car ride from Ichinoseki Station on the Tohoku Shinkansen. There, you w…

• Yamagata

Mr. Takuya Ono, Chief Priest of Toshoji Temple in the Nishine district of Nagai City, is…

• Aomori

Sometimes, there is literally nothing better to do than simply do nothing! Starting with…

• Miyagi

●Be dressed by a professional in a traditional 'kimono' of your choice.●Enjoy ma…

• Multiple Areas

A guide will meet you at the hotel at 7:00 AM, or at 6:00AM on Sunday, and will take you…

• Aomori

Trying out the rare parts of quality Kuraishi beef- “front shank (30g)”, &ld…

• Aomori

Choosing three from the top quality and best vegetables of the season picked by our land…

• Fukushima

Through our cozy atmosphere that everyone can talk and laugh together, we aim to make yo…

• Fukushima

In the afternoon, it is soba noodles restaurant while at night, it is a bar. Center…

• Fukushima

Drink in our impressive spacious place with whiskey bottles standing still and candles g…

• Yamagata

The Tsunokawa district in a mountainous region of Tozawa Village, Yamagata Prefecture ha…

• Yamagata

This two-day plan lets you ride a snowmobile with a pro. Since you will rent out an enti…

• Iwate

The brewery's name,  "Asabiraki," is associated with waka (Japanese p…

• Miyagi

The business was founded after obtaining brewing stocks by transfer in 1724. Since then,…

• Fukushima

This is a facility where you can view fossils excavated in Iwaki and large skeletal spec…

• Iwate

The legend of water sprites, known as kappa, showing themselves to humans can be found i…

• Miyagi

Glass Kobo Gen is located at the entrance to Akiu Onsen. Even beginners can enjoy a glas…

• Miyagi

Kirin Ichiban Shibori is Japan's leading beer. This is a brewery tour where you can …

• Fukushima

• Miyagi

This all glass-sided modern building is a masterpiece of the well-known architect Toyo I…

• Niigata

• Akita

“Namahage” is a folk ritual performed throughout the Oga Peninsula and surro…

• Niigata

This market features the very best foods that Niigata has to offer, from merry-go-round …

• Akita

Matagi refers to the people living deep in the mountains, hunting bears and other animal…

• Akita

Matagi refers to the people living deep in the mountains, hunting bears and other animal…

• Iwate

Spread out across seven hectares in a secluded place in the mountains, this open-air mus…