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Wadaiko Experience in Sairi Yashiki!

  • Miyagi

Sairi Yashiki is the former estate of a prosperous merchant family who were active for s…

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Wadaiko Experience in Sairi Yashiki!

Zao Juhyo Festival

  • Yamagata

Zao is home to one of Japan’s largest ski resorts and the legendary hoar frosts kn…

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Zao Juhyo Festival

Fukushima Waraji (Straw Sandals) Festival

  • Fukushima

The Fukushima Waraji (Straw Sandals) Festival takes place in early August each year and …

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Fukushima Waraji (Straw Sandals) Festival

Tanohata Network

  • Iwate

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Tanohata Network

Gohyaku-gawa Gorge

  • Fukushima

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Gohyaku-gawa Gorge

Shibata Castle Ruins Park

  • Niigata

Shibata Castle Ruins Park is located on the site of the historic Shibata Castle. It has …

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Shibata Castle Ruins Park

Iizaka Onsen

  • Fukushima

Iizaka Onsen was one of three popular hot springs in the ancient Oshu region along with …

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Iizaka Onsen

Hideyo Noguchi Memorial Museum

  • Fukushima

This museum is dedicated to Hideyo Noguchi, an acclaimed bacteriologist from the town of…

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Hideyo Noguchi Memorial Museum

Yahiko Shrine

  • Niigata

With a history stretching back 2,400 years, the Yahiko Shrine has been worshipped since …

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Yahiko Shrine

Oma Walking Tour—Sharing the fishermen’s good luck

  • Aomori

The fishermen of Oma have made a name for themselves by devoting their lives to catching…

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Oma Walking Tour—Sharing the fishermen’s good luck

Hachimantai Powder Snow Cat Skiing Tour

  • Iwate

During this skiing tour, glide over Japan’s finest powder snow in a snowcat (vehic…

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Hachimantai Powder Snow Cat Skiing Tour

Matsushima Oyster Festival

  • Miyagi

Along with Amanohashidate in Kyoto and Miyajima in Hiroshima, Matsushima Bay is known fo…

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Matsushima Oyster Festival

3M SENDAI CITY SCIENCE MUSEUM

  • Miyagi

3M SENDAI CITY SCIENCE MUSEUM is a spot for science where you have fun learning about na…

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3M SENDAI CITY SCIENCE MUSEUM

Lina World

  • Yamagata

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Lina World

Ashinomaki Onsen

  • Fukushima

Ashinomaki Onsen is proud of its beautiful valley and natural hot spring with abundant h…

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Ashinomaki Onsen

Shiogama Seafood Market

  • Miyagi

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Shiogama Seafood Market

Geto Kogen Ski Resort

  • Iwate

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Geto Kogen Ski Resort

Blue Pond

  • Aomori

Famous for its brilliant cobalt blue water, Ao-Ike Pond is located in Shirakami Sanchi, …

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Blue Pond

Toshichi Onsen

  • Iwate

Toshichi Onsen is located 1,400m above sea level in Tohoku’s highest mountainous area. N…

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Toshichi Onsen

Mount Hakkai Ropeway and Observatory

  • Niigata

Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …

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Mount Hakkai Ropeway and Observatory

Yokocho Alley Tour in Sendai

  • Miyagi

This is a tour to explore the Sendai’s hole-in-the-wall izakaya (Japanese-style pu…

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Yokocho Alley Tour in Sendai

Hungry Samurai Tour in Sendai, the City of Date Masamune

  • Miyagi

Date Masamune was a food-loving general who left the famous saying: “People with n…

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Hungry Samurai Tour in Sendai, the City of Date Masamune

Komachi Festival

  • Akita

Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…

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Komachi Festival

Uesugi Snow Lantern Festival

  • Yamagata

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Uesugi Snow Lantern Festival

Jozenji Street Jazz Festival in Sendai

  • Miyagi

The Jozenji Street Jazz Festival is an outdoor music festival held each September in Sen…

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Jozenji Street Jazz Festival in Sendai

Namahage Museum

  • Akita

“Namahage” is a folk ritual performed throughout the Oga Peninsula and surrounding areas…

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Namahage Museum

Yakurai Garden

  • Miyagi

Yakurai Garden is a vast garden with a total area of 150,000 square meters and 400 types…

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Yakurai Garden

Akiu-otaki Falls

  • Miyagi

This spectacular waterfall with a drop of 55 meters and a width of six meters is truly s…

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Akiu-otaki Falls

Nyudozaki

  • Akita

Nyudozaki is a scenic cape located at the northern tip of the Oga Peninsula offering a p…

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Nyudozaki

Shiroishi Castle

  • Miyagi

Shiroishi Castle (also known as Masuoka Castle) is a castle on a hill in the plains in w…

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Shiroishi Castle

Mount Iimori

  • Fukushima

Located 314 metres above sea level, Mount Iimori overlooks the former castle town of Aiz…

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Mount Iimori

Omoriyama Zoo

  • Akita

Omoriyama Zoo is located in a corner of Omoriyama Park on Mount Omori, a scenic location…

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Omoriyama Zoo

Moss Walking Tour (Deep)

  • Aomori

The trees and rocks of Oirase Gorge, selected as a National Bryophyte Heritage Site in J…

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Moss Walking Tour (Deep)

April 20 – May 2 Hakkoda Snow Corridor and Hirosaki Cherry…

  • Aomori

April 20 – May 2: This plan enables you to enjoy both the cherry blossoms in Hiros…

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April 20 – May 2 Hakkoda Snow Corridor and Hirosaki Cherry…

Yudonosan (Mt. Yudono) Ascetic Training Experience

  • Yamagata

The three sacred mountains of Dewa were opened over 1,400 years ago and are one of the o…

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Yudonosan (Mt. Yudono) Ascetic Training Experience

Watch & Participate in Noshiro Tanabata “The Nightless Sky…

  • Akita

The tourou (a type of lantern) is one of Japan’s traditional lighting implements. …

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Watch & Participate in Noshiro Tanabata “The Nightless Sky…

Shimokita Peninsula Sightseeing Route Bus, Gururin Shimoki…

  • Aomori

This sightseeing route bus will take you around Shimokita Peninsula, the northernmost pe…

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Shimokita Peninsula Sightseeing Route Bus, Gururin Shimoki…

Commemorating registration to the UNESCO Intangible Cultur…

  • Akita

Oga no Namahage is an annual event held around the Oga Peninsula in Akita Prefecture tha…

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Commemorating registration to the UNESCO Intangible Cultur…

[Yamagata Hand-grilled Soul Food♪] Rice Cracker Grilling +…

  • Yamagata

Oranda Rice Cracker -- Yamagata Soul food Oranda Rice Crackers are made in the Shonai re…

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[Yamagata Hand-grilled Soul Food♪] Rice Cracker Grilling +…

Nishimonai Bon Odori Dance

  • Akita

Along with the Gujo Odori in Gifu and the Awa Odori in Tokushima, the Nishimonai Bon Odo…

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Nishimonai Bon Odori Dance
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