• Niigata

Tokamachi Snow Festival was born from the ideas of local people to “befriend the s…

• Akita

Rokugo no Kamakura is a little New Years event with over 700 years of history, held annu…

• Aomori

Yabusame is an ancient Japanese martial art in which archers riding a horse compete for …

• Aomori

Hirosaki is the largest producer of apples in Japan. The "king of the apple kingdom…

• Akita

The five shrine halls (Goshado) of Akagami Shrine built in the Edo period stand side by …

• Niigata

Sasa-dango is Niigata Prefecture’s iconic sweet. It contains lots of mugwort colle…

• Fukushima

Futabamachi in Fukushima Prefecture turned to be an off-limit area after the Fukushima D…

• Miyagi

3M SENDAI CITY SCIENCE MUSEUM is a spot for science where you have fun learning about na…

• Fukushima

Licca-chan has continued to be loved by many young girls since its release in 1967. Licc…

• Miyagi

With over 400 years of history, Togatta Onsen has long been popular with people seeking …

• Miyagi

Shiogama-jinja Shrine has long been revered by ordinary people for protecting the Tohoku…

• Miyagi

A hot spring resort dotted with five inns with a spring at the bottom of the valley at t…

• Miyagi

Michinoku Park is a national park complex located beside the picturesque Lake Kamafusa.P…

• Yamagata

The four regions of Toyomaki, Takinosawa, Numanodai and Hirabayashi in the mountains of …

• Miyagi

This is one of Japan’s three major Inari Shrines, and is visited by about 1.6 mill…

• Aomori

There are eight yokocho (side streets) where a retro Showa period (1926 to 1989) atmosph…

• Fukushima

Among a cluster of lakes and ponds created by the eruption of Mount Bandai, Lake Hibara,…

• Fukushima

This museum is dedicated to Hideyo Noguchi, an acclaimed bacteriologist from the town of…

• Miyagi

Date Masamune was a food-loving general who left the famous saying: “People with n…

• Fukushima

The Taimatsu Akashi is one of Japan’s three major fire festivals that has been con…

• Iwate

On the coast of Iwate Prefecture, there is a food called "Raw Sea Urchin in a Milk …

• Aomori

Rice paddy art is a gigantic art form created using various colored rice plants instead …

• Fukushima

Facing the Pacific Ocean, the Fukushima coast is where the warm Kuroshio Current and the…

• Iwate

Tsunagi Onsen is located near Lake Gosho, a popular scenic location with views of Mount …

• Niigata

Awashima is an island with a total circumference of just 23.0km. In Japanese “awa&…

• Aomori

The 59th National Bank was established in 1879. The building was relocated and made the …

• Iwate

The Goishi Coast is a beautiful scenic coastline. You can enjoy the changing scenery inc…

• Niigata

Sasagawa Nagare is an 11-kilometre stretch of coastline near the city of Murakami, with …

• Miyagi

This spectacular waterfall with a drop of 55 meters and a width of six meters is truly s…

• Niigata

Shibata Castle Ruins Park is located on the site of the historic Shibata Castle. It has …

• Iwate

Morioka Hachimangu Shrine was built in 1680 by the 29th feudal lord Shigenobu Nanbu. The…

• Aomori

The literary master Osamu Dazai left behind many masterpieces including Shayo (The Setti…

• Multiple Areas

Choshi Otaki Falls is the leading waterfall on the main course of the Oirase Stream that…

• Akita

Yuze Onsen, located midway between Morioka and Lake Towada, is an onsen area along a mou…

• Yamagata

Hijori Onsen is a hot spring district that still today retains the atmosphere of a tradi…

• Iwate

Hoonji Temple is a temple with a long history that is said to have been built in 1394. T…

• Fukushima

Goshikinuma’s (Five Colored Lakes) sightseeing paths, bustling with tourists in th…

• Niigata

The tarai bune is one of Sado’s most famous sights. Originally used as washtubs, t…

• Iwate

During this skiing tour, glide over Japan’s finest powder snow in a snowcat (vehic…

• Iwate

Tono City in Iwate Prefecture is known as the “city of folklore.” The Tono D…