• Miyagi

Yamamoto Strawberry Farm is one of the largest strawberry farms in Tohoku. It is located…

• Yamagata

Shonai Sand Dunes are Japan’s longest dunes stretching 35 kilometres along the Sea…

• Miyagi

Matsushima Onsen is a new hot spring that opened in 2008 in Matsushima, one of the Three…

• Miyagi

With 1,500 years of history, Akiu Onsen has long been a favoured hot spring on the outsk…

• Aomori

Asamushi Beach is a scenic place where the sun sets over Mutsu Bay. It is home to the ma…

• Akita

• Fukushima

Tsuruga Castle, also known as Aizu Castle or Aizuwakamatsu Castle, is famed as an impreg…

• Aomori

Hotokegaura is a unique 2km stretch of rock formations along the western coast of the Sh…

• Yamagata

Matsugasaki Park is located on the grounds of the former Yonezawa Castle. The water-fill…

• Niigata

The Northern Culture Museum is the former residence of a local wealthy farming family. T…

• Niigata

Mount Yahiko rises 634 metres above the ground – as high as the Tokyo Skytree &nda…

• Iwate

Time flows slowly on the slopes of Hachimantai, Iwate Prefecture in Japan’s snow c…

• Miyagi

Sotenden is a high-quality sake brand that has won contests at the international level. …

• Fukushima

Horaiya Honten was established as in 1906 as has remained in business for over 100 years…

• Multiple Areas

The Lotus Festival is held when the lotuses bloom at Izunuma-Uchinuma, Tohoku’s la…

• Aomori

The Hirosaki Neputa Matsuri adds brilliant colour to summer. It features about 80 majest…

• Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

• Miyagi

The Sendai Aoba Festival is one of Sendai’s three major festivals that adds colour…

• Yamagata

The Tsuruoka Tenjin Festival is a ritual taking place annually on 25 May at Tsuruoka Ten…

• Yamagata

Tendo in Yamagata Prefecture is famous as a producing area of shogi pieces. One of the m…

• Iwate

With sights resembling that of a splendid large picture scroll, the Hidaka Hibuse Festiv…

• Niigata

This fireworks festival sees the launch of many large spherical fireworks, including the…

• Akita

Rokugo no Kamakura is a little New Years event with over 700 years of history, held annu…

• Iwate

Japanese cuisine has been recognised as an UNESCO World Heritage Intangible Cultural Ass…

• Aomori

Our local liquor is made with quality rice and crystal-clear water of Gonohe city right …

• Fukushima

A set with the pride of Koriyama- black soy sauce ramen and whiskey in strong pop! …

• Fukushima

Experience nature’s incredible artwork created over the course of 80 million years…

• Akita

Godzilla Rock is a rock on the craggy shore of Shiosezaki, on the southern side of the O…

• Iwate

Tsunagi Onsen is located near Lake Gosho, a popular scenic location with views of Mount …

• Miyagi

There is a distillation building, red brick storehouse and guest hall inside this brewer…

• Aomori

• Fukushima

British Hills is located in a forest on a plateau. The vast grounds (approx. 240,000 squ…

• Niigata

Located in an open coastal area that is constantly refreshed by sea breezes, and with ap…

• Aomori

• Fukushima

From JR Nanukamachi station, the 700m Nanukamachi-dori Street leads to Noguchi Hideyo Se…

• Fukushima

• Miyagi

Katanuma is a caldera lake that was formed by a volcanic eruption 1,200 years ago. The w…

• Miyagi

A hot spring resort dotted with five inns with a spring at the bottom of the valley at t…

• Iwate

Mt. Iwate is a volcano with an elevation of 2,038 metres, and is one of Japan's 100 …

• Iwate

Kenji Miyazawa was a talented writer with accomplishments in a wide range of fields incl…