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Ichinoseki and Hiraizumi Balloon Festival

  • Multiple Areas

Begun in 2012, the Balloon Festival brings together the best pilots from Japan and abroa…

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Ichinoseki and Hiraizumi Balloon Festival

Michinoku Folklore Village

  • Iwate

Spread out across seven hectares in a secluded place in the mountains, this open-air mus…

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Michinoku Folklore Village

Koiwai Farm

  • Iwate

With a history stretching back over 120 years, Koiwai Farm is an important local landmar…

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Koiwai Farm

Akita Kanto Festival

  • Akita

The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…

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Akita Kanto Festival

April 20 – May 2 Hakkoda Snow Corridor and Hirosaki Cherry…

  • Aomori

April 20 – May 2: This plan enables you to enjoy both the cherry blossoms in Hiros…

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April 20 – May 2 Hakkoda Snow Corridor and Hirosaki Cherry…

Juhyo Illusion Corridor Tour on the Nightcruiser

  • Yamagata

See the “snow monsters” called “juhyo” in Zao to witness a spect…

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Juhyo Illusion Corridor Tour on the Nightcruiser

Tsunami Remains Taro Kanko Hotel

  • Iwate

The Taro Kanko Hotel was flooded up to the fourth floor in the Great East Japan Earthqua…

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Tsunami Remains Taro Kanko Hotel

Tobishima Liquorice Flowers at Onogame

  • Niigata

Onogame is a giant, turtle-shaped monolith standing 167 metres above ground level plungi…

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Tobishima Liquorice Flowers at Onogame

Yamagata Hanagasa Festival

  • Yamagata

Yamagata Hanagasa Festival is one of the four major festivals in Tohoku. It is the leadi…

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Yamagata Hanagasa Festival

Samurai Experience of Iai Sword Drawing Technique

  • Yamagata

On this tour, you'll see the Enbu of Iai (performance of quick drawing a katana) wit…

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Samurai Experience of Iai Sword Drawing Technique

Kuji Amber Museum

  • Iwate

The Kuji region is known as Japan's largest amber-producing area. The Kuji Amber Mus…

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Kuji Amber Museum

Sakunami Onsen

  • Miyagi

Sakunami Onsen is a popular hot spring town on the outskirts of Sendai. The springs are …

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Sakunami Onsen

Matsukawa Onsen

  • Iwate

Matsukawa Onsen is a small hot spring resort located in Hachimantai, which is known for …

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Matsukawa Onsen

Akiu Onsen

  • Miyagi

With 1,500 years of history, Akiu Onsen has long been a favoured hot spring on the outsk…

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Akiu Onsen

Nagaoka Festival

  • Niigata

The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…

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Nagaoka Festival

Hanamaki Onsenkyo

  • Iwate

Hanamaki Onsenkyo consists of 12 hot springs allowing visitors to enjoy a variety of hot…

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Hanamaki Onsenkyo

Asamushi Onsen

  • Aomori

The scenic local “Aoimori Railway” line connects Aomori and the hot spring t…

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Asamushi Onsen

2 selections of the best local vegetables of the season an…

  • Fukushima

A set with delicious “Koriyama vegetables” with Fukushima local liquors.&nbs…

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2 selections of the best local vegetables of the season an…

Seikan Ferry Memorial Ship Hakkodamaru

  • Aomori

It is possible to come and go between Honshu and Hokkaido by Shinkansen now that the Sei…

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Seikan Ferry Memorial Ship Hakkodamaru

Togatta Onsen

  • Miyagi

With over 400 years of history, Togatta Onsen has long been popular with people seeking …

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Togatta Onsen

Michinoku Lakeside National Government Park

  • Miyagi

Michinoku Park is a national park complex located beside the picturesque Lake Kamafusa.P…

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Michinoku Lakeside National Government Park

Yuze Onsen

  • Akita

Yuze Onsen, located midway between Morioka and Lake Towada, is an onsen area along a mou…

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Yuze Onsen

Hakusan Park

  • Niigata

Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…

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Hakusan Park

Hirosaki Neputa Matsuri

  • Aomori

The Hirosaki Neputa Matsuri adds brilliant colour to summer. It features about 80 majest…

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Hirosaki Neputa Matsuri

Komachi Festival

  • Akita

Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…

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Komachi Festival

Motsu-ji Gokusui no En

  • Iwate

Gokusui no En recreates a Heian period poetry game, and involves poets dressed in Heian …

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Motsu-ji Gokusui no En

Aizuwakamatsu Nanukamachi-dori Street

  • Fukushima

From JR Nanukamachi station, the 700m Nanukamachi-dori Street leads to Noguchi Hideyo Se…

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Aizuwakamatsu Nanukamachi-dori Street

Hotokegaura

  • Aomori

Hotokegaura is a unique 2km stretch of rock formations along the western coast of the Sh…

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Hotokegaura

Soma Nomaoi

  • Fukushima

Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…

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Soma Nomaoi

Fukushima Hope Tourism

  • Fukushima

Discover the Real Fukushima, a life-changing journey where you will visit the affected c…

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Fukushima Hope Tourism

Yamabiko Susupension Bridge

  • Miyagi

Spanning 120m over the Yokokawa Gorge, the Yamabiko Suspension Bridge in Yokokawa Keikok…

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Yamabiko Susupension Bridge

Mizubasho no Mori

  • Miyagi

Mizubasho no Mori forest located at an elevation of 640 meters is found in wetlands near…

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Mizubasho no Mori

Mount Hakkai Ropeway and Observatory

  • Niigata

Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …

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Mount Hakkai Ropeway and Observatory

Abukumado Limestone Cave

  • Fukushima

Experience nature’s incredible artwork created over the course of 80 million years…

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Abukumado Limestone Cave

Zuihoden

  • Miyagi

Zuihoden is the mausoleum of Masamune Date, the founder of modern Sendai. The mausoleum …

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Zuihoden

Kitakami Michinoku Geino Festival

  • Iwate

Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…

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Kitakami Michinoku Geino Festival

Natagiri Toge mountain pass [Mogami Town]

  • Multiple Areas

[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…

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Natagiri Toge mountain pass [Mogami Town]

Watch & Participate in Noshiro Tanabata “The Nightless Sky…

  • Akita

The tourou (a type of lantern) is one of Japan’s traditional lighting implements. …

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Watch & Participate in Noshiro Tanabata “The Nightless Sky…

Gozanoishi Shrine (Semboku City, Akita Prefecture)

  • Multiple Areas

The name Gozanoishi Shrine (sitting stone shrine) is derived from the fact that Lord Sat…

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Gozanoishi Shrine (Semboku City, Akita Prefecture)

Iwadeyama Castle Site (Shiroyama Park)

  • Miyagi

Date Masamune, who relocated his castle from Yamagata Prefecture on the orders of Toyoto…

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Iwadeyama Castle Site (Shiroyama Park)
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