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Ichinoseki and Hiraizumi Balloon Festival
- Multiple Areas
Begun in 2012, the Balloon Festival brings together the best pilots from Japan and abroa…
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Michinoku Folklore Village
- Iwate
Spread out across seven hectares in a secluded place in the mountains, this open-air mus…
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Koiwai Farm
- Iwate
With a history stretching back over 120 years, Koiwai Farm is an important local landmar…
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Akita Kanto Festival
- Akita
The Akita Kanto Festival is one of the three great festivals of Tohoku along with the Ao…
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April 20 – May 2 Hakkoda Snow Corridor and Hirosaki Cherry…
- Aomori
April 20 – May 2: This plan enables you to enjoy both the cherry blossoms in Hiros…
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Juhyo Illusion Corridor Tour on the Nightcruiser

Tsunami Remains Taro Kanko Hotel
- Iwate
The Taro Kanko Hotel was flooded up to the fourth floor in the Great East Japan Earthqua…
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Tobishima Liquorice Flowers at Onogame
- Niigata
Onogame is a giant, turtle-shaped monolith standing 167 metres above ground level plungi…
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Yamagata Hanagasa Festival
- Yamagata
Yamagata Hanagasa Festival is one of the four major festivals in Tohoku. It is the leadi…
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Samurai Experience of Iai Sword Drawing Technique
- Yamagata
On this tour, you'll see the Enbu of Iai (performance of quick drawing a katana) wit…
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Kuji Amber Museum
- Iwate
The Kuji region is known as Japan's largest amber-producing area. The Kuji Amber Mus…
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Sakunami Onsen
- Miyagi
Sakunami Onsen is a popular hot spring town on the outskirts of Sendai. The springs are …
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Matsukawa Onsen
- Iwate
Matsukawa Onsen is a small hot spring resort located in Hachimantai, which is known for …
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Akiu Onsen
- Miyagi
With 1,500 years of history, Akiu Onsen has long been a favoured hot spring on the outsk…
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Nagaoka Festival
- Niigata
The Nagaoka Festival Grand Fireworks Show is considered to be one of Japan’s three…
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Hanamaki Onsenkyo
- Iwate
Hanamaki Onsenkyo consists of 12 hot springs allowing visitors to enjoy a variety of hot…
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Asamushi Onsen

2 selections of the best local vegetables of the season an…
- Fukushima
A set with delicious “Koriyama vegetables” with Fukushima local liquors.&nbs…
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Seikan Ferry Memorial Ship Hakkodamaru
- Aomori
It is possible to come and go between Honshu and Hokkaido by Shinkansen now that the Sei…
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Togatta Onsen
- Miyagi
With over 400 years of history, Togatta Onsen has long been popular with people seeking …
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Michinoku Lakeside National Government Park
- Miyagi
Michinoku Park is a national park complex located beside the picturesque Lake Kamafusa.P…
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Yuze Onsen
- Akita
Yuze Onsen, located midway between Morioka and Lake Towada, is an onsen area along a mou…
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Hakusan Park
- Niigata
Hakusan Park is a Dutch-style promenade garden neighbouring Hakusan Shrine. This beautif…
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Hirosaki Neputa Matsuri
- Aomori
The Hirosaki Neputa Matsuri adds brilliant colour to summer. It features about 80 majest…
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Komachi Festival
- Akita
Yuzawa city in Akita prefecture was the hometown of the ancient poet Ono no Komachi, ren…
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Motsu-ji Gokusui no En
- Iwate
Gokusui no En recreates a Heian period poetry game, and involves poets dressed in Heian …
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Aizuwakamatsu Nanukamachi-dori Street
- Fukushima
From JR Nanukamachi station, the 700m Nanukamachi-dori Street leads to Noguchi Hideyo Se…
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Hotokegaura
- Aomori
Hotokegaura is a unique 2km stretch of rock formations along the western coast of the Sh…
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Soma Nomaoi
- Fukushima
Soma Nomaoi, a ritual dating back over a thousand years, takes place in northern Hamador…
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Fukushima Hope Tourism
- Fukushima
Discover the Real Fukushima, a life-changing journey where you will visit the affected c…
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Yamabiko Susupension Bridge
- Miyagi
Spanning 120m over the Yokokawa Gorge, the Yamabiko Suspension Bridge in Yokokawa Keikok…
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Mizubasho no Mori
- Miyagi
Mizubasho no Mori forest located at an elevation of 640 meters is found in wetlands near…
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Mount Hakkai Ropeway and Observatory
- Niigata
Mount Hakkai has been worshipped as a spiritual mountain since ancient times. It is the …
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Abukumado Limestone Cave
- Fukushima
Experience nature’s incredible artwork created over the course of 80 million years…
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Zuihoden
- Miyagi
Zuihoden is the mausoleum of Masamune Date, the founder of modern Sendai. The mausoleum …
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Kitakami Michinoku Geino Festival
- Iwate
Kitakami City in Iwate Prefecture has many folk entertainment groups and abounds with ac…
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Natagiri Toge mountain pass [Mogami Town]
- Multiple Areas
[Natagiri Toge mountain pass] On May 17, 1689, or July 3 in the solar calendar, Matsuo B…
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Watch & Participate in Noshiro Tanabata “The Nightless Sky…
- Akita
The tourou (a type of lantern) is one of Japan’s traditional lighting implements. …
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Gozanoishi Shrine (Semboku City, Akita Prefecture)
- Multiple Areas
The name Gozanoishi Shrine (sitting stone shrine) is derived from the fact that Lord Sat…
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Iwadeyama Castle Site (Shiroyama Park)
- Miyagi
Date Masamune, who relocated his castle from Yamagata Prefecture on the orders of Toyoto…
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